Sarah's profile

Sarah Warsaw
Sarah Warsaw Social Media Specialist IBM
United Kingdom

Over the past 8 months I was working in the Big Data Marketing team at IBM Software Group, I was responsible for the UK social presence of the big data brand. I worked closely with both sales, technical and other marketing reams to source and create relevant and engaging content to share across our UK social sites. I interlocked with our US counterparts to ensure content can be shared to a much wider audience. My new role is in communications, and my team and I looking for effective and engaging ways to send out content to all UK employees.


When it comes to communicating across social media sites, I am good at creating and using a relevant tone of voice for the audience. I am currently becoming much more effective at creating blog posts with my own content or re-purposed content from other people. I love blogging and photography outside of work too, which I feel has aided my social content skills in the workplace too!

Previous Experience

Social Media Speciaist, Big Data Marketing, IBM UKI. Marketing for Acquisitions, Software Group UKI