Article

Sarah Warsaw
Sarah Warsaw 24 April 2015

What Do Dolly Parton, Dilbert And Dr. No All Have In Common?

Dr. Nicola Millard explores the future of working conditions from flexible office hours to new age working spaces.

In today’s futuristic working conditions, we are no longer refined to one office and set working hours. These are just two points in Dr. Nicola Millard’s exploration of technology and the present and future conditions of our working lives.



At the Employee Engagement Summit, Dr. Nicola Millard was the stand out speaker. Her enthusiastic delivery is hard not to engage with, in particular her use of metaphors and unusual linkages in her summary of 6D’s to shape the future of work. 

 

Dr. Millard noted that it’s not technology that is a disruptor, it’s our behaviours that disrupt the way we work:

  • Dilbert - Unlike Dilbert, we now have the ability to choose where we work, be this at home, in a coffee shop (which Nicola named "co-office") or at your desk in the office. In my case, each of those are true, however there is no doubting the value of office collaboration, sitting nearby your colleagues and building face to face relationships with them. Dr. Millard commented that those environments with a social buzz increase productivity, so be sure to see your team regularly if you can! 
  • Dr No - IT departments can no longer say "no" to people bringing their own phones, iPads and laptops to the office; with the rise of bring your own device policies (BYOD). IBM supports this through our own software, but also encourages it in our workforce. Many of us are listed as mobile workers and are using smart phones to read our emails and engage across social media platforms. 
  • Droids - Did you know a robot hotel just opened in Japan? Although robots can be handy for so many things (does Watson count?!) innovation and personal skills just cannot be gained from robots. As our organisations evolve, jobs and roles are created in areas we didn’t even know we existed, for example social media managers, who knew we’d need these 10 years ago? It is important to ensure we don’t lose that personal, people touch in many jobs. 
  • Diversity - Working for a global organisation, diversity in teams and projects is very prevalent and this is hugely influential on the success of team work and innovation. But there’s not only cultural diversity, age diversity is more prominent as young people enter the organisation, and older people aren’t retiring as early as they have done in the past!
  • Dolly In these global organisations, people are no longer working just 9 -5 in the way Dolly Parton sang about. Yes those deadly mobile phones of ours mean not only can we connect with people easily, we can also check emails and continue working at the weekends and during evenings. The boundaries of switching off have been redefined due to these two key factors.
  • Distance Many companies are affected by distance. Conference calls are becoming more prominent, however we all know how frustrating it is when one person is in the car, a heavy breather forgets to go on mute or your audience just isn’t paying attention. It does seem that as technology develops this may be slightly overcome, Nicola mentions new cinema style sound which can pick up voice intonations and automatically mute those heavy breathing culprits - handy hey?

So what does all this mean?

It seems that Dr. Millard has identified a number of key influential factors here, in particular our use of mobile devices and the way global organisations operate.  In my job, I’m no stranger to the mobile phone, flexible desks and the awkward silence when a question is asked on a conference call. Technology has enabled us to work more collaboratively with colleagues all over the world, and the disruption here is the way that we consume and use the technology to work, and in our social lives. 

 

We benefit hugely from technology, and I am not one to be without my iPhone. Let’s not forget however, the true value of meeting face to face and the benefits you can get from sharing stories, having a drink and really getting to know those you work with, when you can! 

Dr Nicola J. Millard is the Head of Customer Insight & Futures and you can follow her on Twitter

 

Read More on Digital Doughnut

 

Check out our latest videos!



Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches. Here’s how you can get to the top of Amazon’s results and stay relevant

Brian Beck
Brian Beck 21 November 2017
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more