Kathryn's profile

Kathryn Zwack
Kathryn Zwack Sr. Content Marketing Manager inRiver
USA

With the growth of mobile and tablet usage, digital commerce is growing exponentially. When your customers can search for and compare products at the click of a button or touch of a screen, it is increasingly imperative that your product information tell compelling product stories. You need to be there in the "micro-moments" of intent-driven decision making to answer the questions that users are asking: "where to go," "what to buy," "how to do something." Introducing inRiver PIM: Having a system that enriches and manages your product information helps to meet customers in their micro-moments. Visit us at www.inriver.com.

Skills

- Content Creation - Project/Program Management - Marketing Campaigns - Events and Fundraising - Market Research - Primary and Secondary - Public Policy Analysis and Research

Previous Experience

SanDisk, Sr. Customer Reference Manager EMC, Sr. Marketing Communications Manager WSJ-USA, Director of Media and Marketing

Education & Qualifications

MBA, Northwestern University, Kellogg School MPA, University of Colorado - Denver B. Commerce, Finance B. Music, Voice Performance