Graduated from Euromed and Aston Business School, Gregory Pouy is primarily a marketer. He made his debut as an advertiser at Noos (cable TV & Internet provider) at first and then finally in Goldwell and Bouygues Telecom. During this time, he worked in marketing development and clients loyalty both in B2C & B2B. Opening his blog in 2005 initiated his entry into the digital world by becoming CEO of BuzzParadise (Vanksen group) and then Director of Communication and stategy of Vanksen group eventually joining Nurun where he created and led the media / social media department. In 2012, he founded the consulting firm LaMercatique to assist companies and organizations in understanding and integrating the digital world. Trainer for many years, Gregory also teaches in several schools including HEC, ESSEC, Hetic and Dauphine. He also writes for online newspapers as Frenchweb or Journal du Net, different medias (Le Figaro, Les Echos ...) and collaborates regularly in writing books on marketing at the digital age. Named by Slideshare as one of the top influencers worldwide on education.