Article

Gregory Pouy
Gregory Pouy 4 September 2014
Categories Social Media

Social Media, Forget Everything You Knew (Presentation)

Forget everything you knew about social media!

Since the appearance of Social Media, and the relative empowerment of the consumer, we’ve been trying to tell marketers they can have visibility for free. 

 

Just like magic… Since this year, you can read everywhere that Earned Media is dead, that Facebook’s Edgerank for brands is almost 0… Oh, and by the way, Facebook may soon disappear and Twitter will never spread to John and Jane Doe… In others words, it’s all been a big misunderstanding. 

 


 


Sorry about that, hope you enjoyed your journey… It is very interesting to see the various reactions from marketers. They range from “I knew it - television rules and always will”, to people crying because they’ve spent so much money, just to be able to tell their boss they have X number of fans. 


Maybe it’s time to take a break and see what this is all about.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’

A New Framework for the Marketing Mix – ‘The Customer Mix or 6W’s’

Many of you will have studied marketing at University. You will have learnt all about the marketing mix. My question is whether or not the Marketing Mix is still meaningful in this day and age?

Martin Newman
Martin Newman 6 August 2018
Read more
5 films with Brilliantly Designed Websites

5 films with Brilliantly Designed Websites

The best websites take visitors on a journey that will leave them wanting more. So set aside an hour or three and explore these five brilliantly designed film websites.

Nathan Jones
Nathan Jones 15 April 2016
Read more