Article

Gregory Pouy
Gregory Pouy 4 September 2014
Categories Social Media

Social Media, Forget Everything You Knew (Presentation)

Forget everything you knew about social media!

Since the appearance of Social Media, and the relative empowerment of the consumer, we’ve been trying to tell marketers they can have visibility for free. 

 

Just like magic… Since this year, you can read everywhere that Earned Media is dead, that Facebook’s Edgerank for brands is almost 0… Oh, and by the way, Facebook may soon disappear and Twitter will never spread to John and Jane Doe… In others words, it’s all been a big misunderstanding. 

 


 


Sorry about that, hope you enjoyed your journey… It is very interesting to see the various reactions from marketers. They range from “I knew it - television rules and always will”, to people crying because they’ve spent so much money, just to be able to tell their boss they have X number of fans. 


Maybe it’s time to take a break and see what this is all about.

0

Comments
Please login or register to add a comment.

Author Profile

Gregory Pouy
Gregory Pouy Founder, speaker, writer LaMercatique
France

Graduated from Euromed and Aston Business School, Gregory Pouy is primarily a marketer. He made his debut as an advertiser at Noos (cable TV & Internet provider) at first and then finally in Goldwell and Bouygues Telecom. During this time, he worked in marketing development and clients loyalty both in B2C & B2B. Opening his blog in 2005 initiated his entry into the digital world by becoming CEO of BuzzParadise (Vanksen group) and then Director of Communication and stategy of Vanksen group eventually joining Nurun where he created and led the media / social media department. In 2012, he founded the consulting firm LaMercatique to assist companies and organizations in understanding and integrating the digital world. Trainer for many years, Gregory also teaches in several schools including HEC, ESSEC, Hetic and Dauphine. He also writes for online newspapers as Frenchweb or Journal du Net, different medias (Le Figaro, Les Echos ...) and collaborates regularly in writing books on marketing at the digital age. Named by Slideshare as one of the top influencers worldwide on education.

See more about this author

Skills

This user has not entered their Skills

Previous Experience

2009 - 2012 Nurun - Director of Media and Social Media Strategy 2011 - Paris Dauphine University - Professor of Digital Marketing 2012 - LaMercatique - Founder - Digital Strategy Director 2003 - 2006 Goldwell - Marketing and communication manager 2006 - 2007 Bouygues Telecom - Senior marketing project manager 2007 - 2008 BuzzParadise (Vanksen Group) - CEO 2008 - 2009 Vanksen - Strategy and Communication Director 2001 - 2003 Noos - Project manager

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
15 Benefits of Hiring an Advertising Agency

15 Benefits of Hiring an Advertising Agency

Business in today’s times has become very competitive, and a good advertising strategy is necessary to give your products the right visibility and stay in the competition. It would be wise to hire an advertising...

Danish Maniyar
Danish Maniyar 12 February 2020
Read more
Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

Don’t Be Fooled by Synthetic Data for Market Research: Why Insights From Real People are Key to Authentic Brand Building

In an era driven by technological advancements, AI and synthetic data are playing an increasingly significant role in helping businesses understand consumer behaviour. As discussions about synthetic data’s potential...

Digital Doughnut Contributor
Digital Doughnut Contributor 15 October 2024
Read more
Net Promoter Score: Expectations Vs. Reality

Net Promoter Score: Expectations Vs. Reality

NPS is hailed to be a simple and proven way to gauge customer feedback. Heads-up! NPS is not a magic wand.

Piyush Gupta
Piyush Gupta 17 February 2020
Read more