Martina's profile

Martina Simon
Martina Simon Head of Digital Marketing Informa Tech
United Kingdom

I've worked in Digital Marketing for 9 years, across B2C and B2B. Using the best of conventional and innovative trends, I enjoy evolving marketing strategy beyond its typical reach by building on proven techniques that lead to ROI, lead generation and brand exposure. Starting my journey in an agency role before moving client-side, I've had the experience of growing campaigns big and small and believe that the key to the success of any marketing campaign is to always treat it like its unique, no matter how broad or niche!