[INFOGRAPHIC] 10 Ways AI Chatbots Can Transform the Banking Industry Chatbots have started to make waves across industries, and that includes banking and finance. View the infographic to see ten ways businesses in this field can benefit from a bot. Mary Rybakova 22 November 2019 Read more
Friend or foe? Six tips to help you build customer friendships to boost loyalty Meaningful content that chimes with your customers and makes them feel closer to your brand can be incredibly powerful. Today’s consumers want more content, context, inspiration and connections with like-minded people. Wulfric Light-Wilkinson 22 November 2019 Read more
Black Friday 2019 is coming: 6 lastminute ecommerce tips The busiest shopping day of the year since 2003 is right around the corner. Retailers probably regret missed opportunities in hindsight every year. Don’t make such a mistake this time! Nina Kozłowska 22 November 2019 Read more
6 Mistakes Killing Your Referral Marketing Programme For years, we’ve shouted about one thing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, and get people talking about your brand. Sophia King 21 November 2019 Read more
Top 10 SEO tips for WordPress websites Here are 10 simple WordPress SEO tips to get noticed online and stand out from the crowd. To get high-class performance for your Wordpress website, you need to improve the volume of quality traffic to your... lasya bailey 21 November 2019 Read more
Think Nano A nano-influencer, or “nano,” is just like you and me, depending on who you are of course. Nanos are perfectly ordinary digital citizens, with follower counts as low as 1,000. Rick Barron 21 November 2019 Read more
7 Skills You Should Acquire As A Digital Marketer The digital marketing industry is so vast and one of the rapidly changing industries in the online business world. In this rapidly changing online market, a digital marketer needs to acquire some digital... Aashirvad Kumar 21 November 2019 Read more
A Guide to a Successful Mobile Strategy The times when mobile was just one of the communication channels are over. These days, more than 50% of online traffic comes from mobile devices, while we all spend almost 3.5 hours a day on average using our phones... Berenika Teter 21 November 2019 Read more
More Sales Come from Desktop Users Than Mobile It’s a known fact that the world has more mobile users than desktop PC or laptop users. But, you might be amazed to know that mobile users are not potential buyers. Joydeep Bhattacharya 20 November 2019 Read more
Key Factors to Improve Conversion Rates Using Psychology and Appropriate Web Design A digital marketing strategy is unimaginable without the use of conversion rates. Essentially, you want to convert mere visitors into buyers and this is achieved through web design, solid content, and a bit of... Nick Brown 20 November 2019 Read more
Top 4 SEO Strategies for Recruitment Websites If you own a recruitment company, you will need to engage both clients and candidates with instructive and reliable information. To accomplish this goal, you should consider using industry-specific SEO strategies to... Chris Anderson 20 November 2019 Read more
The Future of Retail: Online vs Offline As we get bombarded with stories of blood on the high street and commentators keep saying we are moving from a world of physical shopping to online-only, it seems more and more unsubstantiated statements about the... Crawford Davidson 19 November 2019 Read more
5 Tips to Secure Your Mobile Development Strategy Times have certainly changed today and both individuals and businesses have become mobile-orientated. lasya bailey 19 November 2019 Read more
How Does Data Analytics Contribute to Business Growth? Data analytics gives you all the vital information required to optimize your business on all fronts. You can take full advantage of full data collection, analytics, and reporting tools. Kimberly Clark 19 November 2019 Read more
How to Use a Visual Content Strategy to Generate More Traffic Do you know you can use visual content to improve audience engagement and to increase your website traffic? Check out this article to know more. Shane Barker 19 November 2019 Read more
Beginner’s Guide: How Many Words Should Your Blog Post Be? Do you ever wonder how many words your blog post should have? Countless articles give conflicting advice, with one saying that 300-word posts are the way to go while others are insisting you need at least 2,500 words... Jayson Antonio 18 November 2019 Read more
5 Ways Cause-Related Marketing can Generate Loyalty Eco-apparel has grown to a $5 billion market in the US – up 300% in a decade. Meanwhile Google trends shows that searches for "sustainable fashion" are rising faster than searches for "organic food". Talia Shani 18 November 2019 Read more
B2B Marketers and LinkedIn: The Unbreakable Bond LinkedIn has become the favorite networking platform for B2B marketers. LinkedIn and B2B professionals go hand in hand whether it be marketing or recruitment, LinkedIn has proved to be a best friend for the... sonal M 18 November 2019 Read more
The 'Average Position' Metric was Retired by Google. What Does This Mean for Search Marketing? A lot has happened in the past few months with Google Ads. Average Position tracking is gone, there are now multiple impression share metrics to keep track of, and search marketing will never be the same! What does... Jonas Dominique 15 November 2019 Read more
What is the Customer Experience Gap? We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according... Udesh Jadnanansing 15 November 2019 Read more
Content distribution. How to boost it? Content marketing is one of the most popular and effective marketing techniques nowadays. No wonder why 91% of B2B marketers are planning to use content marketing in their strategies. Articles, podcasts, and... Nina Kozłowska 15 November 2019 Read more
Why Should Companies Invest in Customer Retention? “There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken... Smart businesses know that satisfying a customer once isn’t enough, they need to make him loyal to the business. Customers... Anuj Yadav 14 November 2019 Read more
‘Tis The Season: 4 Ways To Boost Sales With Seasonal Keywords Search Engine Optimisation is often preoccupied with major terms. But if you’re an accommodation provider, tourism operator, or eCommerce store, your keywords should be changing with the seasons! It’s the best way to... Robert Kramers 14 November 2019 Read more
How Can Personalisation Increase The Impact Of Email Marketing? Email personalisation is one of the key elements to drive more revenue and increase the customer base, but with increased competition, basic personalization is failing to make the right engagement with the customer... Clara Beck 14 November 2019 Read more
The Power of Regional PR The ways in which news is provided and how we consume and read it is changing faster than ever before. While we wonder what will be wrapping our fish and chips in, in the not-so-distant future, the world of digital... Holly Barry 13 November 2019 Read more