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Building A Business Case For CMS

Building A Business Case For CMS

As with any substantial technology investment, it is likely that you will need to build a robust and detailed business case to make sure that purse strings are sufficiently loosened.

Linus Gregoriadis
Linus Gregoriadis 26 July 2017
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Why businesses shouldn’t fear negative online feedback

Why businesses shouldn’t fear negative online feedback

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much...

Udesh Jadnanansing
Udesh Jadnanansing 26 July 2017
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Best Time-Tracking Software for Windows

Best Time-Tracking Software for Windows

Most of the time-tracking applications are offered as cloud-based solutions, but still there are companies and freelancers who prefer time-tracking tools on own computer or server. Some companies opt for it due to...

Marina Pilipenko
Marina Pilipenko 25 July 2017
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6 Powerful Ways to Nurture Your Business’s Customer Support Department

6 Powerful Ways to Nurture Your Business’s Customer Support Department

Whichever way you choose to opt, acquiring feedback is a gateway to a great performance by customer service teams. All the above pointers are directed to improve interaction with your audience and build a lasting...

Allice Watson
Allice Watson 25 July 2017
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Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Legacy technology is on the verge of collapse as new pressures to digitise services are causing strain to businesses of all sizes, in all industries. In order to transform successfully, organisations must undergo a...

Nick Pike
Nick Pike 24 July 2017
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Using Analytics to Improve the Customer Experience

Using Analytics to Improve the Customer Experience

Customers often only use a portion of the software they pay for — they may use email marketing but not lead scoring, or a keyword checker but not a backlink research tool. Understanding what your customers use...

Karri Bishop
Karri Bishop 24 July 2017
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6 Tips in Optimising Your Mobile Data-Driven Marketing Campaigns

6 Tips in Optimising Your Mobile Data-Driven Marketing Campaigns

The world is becoming more and more digital. The way we communicate has changed over the years. From the old cell phones, we can now use apps like Messenger, Skype, and Hangouts to communicate with our loved ones. ...

Paul Cowell
Paul Cowell 24 July 2017
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How to use your CRM data to gain an advantage over your competitors

How to use your CRM data to gain an advantage over your competitors

These 8 stats prove that outstanding customer experience can help to protect the customer base against competitors’ raids. With CRM in place, such service doesn’t rest entirely on sales people’s shoulders.

Darya Yermashkevich
Darya Yermashkevich 24 July 2017
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Children aren’t the only ones with changing attitudes to money

Children aren’t the only ones with changing attitudes to money

It’s tempting to think children will pick up everything they need to know about financial matters, just as and when they need to. However, demographics are changing and tomorrow’s consumers will be different from...

Richard Jenkings
Richard Jenkings 24 July 2017
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Autonomous Cars: Very real, and very soon

Autonomous Cars: Very real, and very soon

The ability for vehicles to 'self-drive in assisted fashion' has been around for a long time but the technology that could propel vehicles to drive in a fully automated fashion, in regular traffic and prove...

Niharika Singhai
Niharika Singhai 21 July 2017
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Disruptive Brands Unsettling the Status Quo

Disruptive Brands Unsettling the Status Quo

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but we are seeking a new...

Will Bridges
Will Bridges 21 July 2017
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Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they...

Shelby McGuigan
Shelby McGuigan 21 July 2017
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Three ways marketing analytics can benefit your customer experience

Three ways marketing analytics can benefit your customer experience

For many years, marketers have struggled to prove and improve their impact on revenue. It was the era of marketing as the ‘arts and crafts’ department. With the arrival of digital channels and marketing technology...

George Peabbles
George Peabbles 19 July 2017
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What is the Benefit of Modern Data Warehousing?

What is the Benefit of Modern Data Warehousing?

Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It’s the smartest approach to remaining vigilant in a...

Ronald van Loon
Ronald van Loon 19 July 2017
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Revealed: The Marketing Channel with the Best Lifetime Value

Revealed: The Marketing Channel with the Best Lifetime Value

Knowing which customer segments have a higher Lifetime Value (LTV) enables CMOs to make informed decisions about where to allocate their marketing budget. This surprising insight into LTV could mean they take a...

Angela Southall
Angela Southall 19 July 2017
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Eight Key Criteria To Help You Choose The Right CMS

Eight Key Criteria To Help You Choose The Right CMS

In this post, we flag up eight of the most important criteria you should be using to assess a CMS, and to compare different software providers.

Linus Gregoriadis
Linus Gregoriadis 18 July 2017
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Predictions for the Future of SEO

Predictions for the Future of SEO

Unless you’re a search engine optimization expert, odds are you’re not familiar with what awaits the SEO strategy in the future. Media marketing is constantly changing and therefore marketing strategies have to...

Tony Solomon
Tony Solomon 18 July 2017
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Step Ahead With Cloud Testing

Step Ahead With Cloud Testing

The cloud computing technology has successfully opened new vistas of opportunities for testing. In fact, it offers a compelling combination of lower costs, pay-peruse and eliminates the upfront capital expenditures.

Dhrumit Shukla
Dhrumit Shukla 14 July 2017
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How to use animation to become an email superstar

How to use animation to become an email superstar

Sending an email these days is like jumping in a fierce competition against hundreds of other senders to win a few seconds of your target’s precious attention. You need to find clever ways to stand out from the crowd....

Marie-Pier Godere
Marie-Pier Godere 14 July 2017
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Marketing Personas: Are You Doing it Right?

Marketing Personas: Are You Doing it Right?

Defining who your audience is the basis of a good marketing strategy. How can you send a personalized communication to your target audience, well identify their needs and interests, and figure out the best way to...

Marie-Pier Godere
Marie-Pier Godere 14 July 2017
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How to Keep Your Eye on the Prize During Website Projects

How to Keep Your Eye on the Prize During Website Projects

You may not have heard of Redesign Excitement Distraction Disorder (REDD) as it's not recognized by clinical professionals, but trust me when I say it’s a real thing. If you have ever worked on a website redesign...

Jill Grozalsky
Jill Grozalsky 14 July 2017
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How PIM Could Be Key for Great Omnichannel Experience

How PIM Could Be Key for Great Omnichannel Experience

Managing customer-facing product information has become an important part of the customer experience in today’s multi-channel world. The way organizations are persifying their businesses on online, offline, e-commerce...

Rajneesh Kumar
Rajneesh Kumar 13 July 2017
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Check List: Your Localization Team Should Be Able To Do These 7 Things

Check List: Your Localization Team Should Be Able To Do These 7 Things

You may be chomping at the bit to get your localization project started. But, before you take the plunge, take time to assess your situation. Beyond the skills, experience and enthusiasm, your localization team should...

David Ost
David Ost 13 July 2017
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Social media and finance brands – how can you make it work?

Social media and finance brands – how can you make it work?

The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons for this: legislation, regulation, privacy concerns and the daunting task of...

Claire Wilson
Claire Wilson 13 July 2017
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An Interactive Guide On Net Neutrality And How It Can Affect Your Business

An Interactive Guide On Net Neutrality And How It Can Affect Your Business

Net Neutrality has become a hot topic in the past few months, resurfacing after being left alone for a while. Today, tech giants are taking to the [virtual] streets and protesting against talks being conducted...

Jan Zajac
Jan Zajac 13 July 2017
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