Articles - Page167

Filters
Filter by Topic
How to Build and Maintain Your Email Lists

How to Build and Maintain Your Email Lists

Do you have a business idea or just getting started in the email marketing arena? One of the very first things you will need to do is build your email list. It’s the main way to reach out to your audience that you can...

Aniel Bhaga
Aniel Bhaga 27 October 2017
Read more
Investing In PIM Is Like Investing In Customer Value

Investing In PIM Is Like Investing In Customer Value

In the world of digital, product information management is an involving discipline. Product information management in organizations encompasses a wide range of functions. In most centrally managed organizations...

Rajneesh Kumar
Rajneesh Kumar 26 October 2017
Read more
The Surprising New Factor Causing Customer Churn

The Surprising New Factor Causing Customer Churn

Like all CEOs I’m very mindful of customer churn and the ever present problem of customers cancelling or deciding not to renew. You can't simply wish for less customer churn and wait to see if your wish comes true...

Greg Twemlow
Greg Twemlow 26 October 2017
Read more
Custom Website Design vs Template Website Design [Gifographic]

Custom Website Design vs Template Website Design [Gifographic]

Custom designs have proven to produce a better conversion rate than templates, and hence they are a better ROI. The following infographic gives further justification to why you should opt for a custom web design...

Asad Ali
Asad Ali 26 October 2017
Read more
“Trading war stories” at the Digital Leaders Banquet: Interview with Jake Ward, Groovy Gecko

“Trading war stories” at the Digital Leaders Banquet: Interview with Jake Ward, Groovy Gecko

There’s just a month to go before the sixth Digital Leaders Banquet in London, which brings together the UK’s most influential senior marketing leaders. In advance of the event, we caught up with Jake Ward, business...

Leonie Mercedes
Leonie Mercedes 26 October 2017
Read more
Overcoming persistent in-house "data challenges"

Overcoming persistent in-house "data challenges"

According to a recent study, marketers are often frustrated with the state of their house data, however, their sentiments towards data providers are much more positive. 56% of the marketers surveyed say they’re “very...

Vincent Manlapaz
Vincent Manlapaz 25 October 2017
Read more
Reduce Your Unsubscribe Rate: 8 Questions you Need to Ask Yourself

Reduce Your Unsubscribe Rate: 8 Questions you Need to Ask Yourself

There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate.

Richard Fallah
Richard Fallah 25 October 2017
Read more
20 Data-Backed Tips to Increase Conversion Rates

20 Data-Backed Tips to Increase Conversion Rates

In today's volatile e-commerce environment total site traffic can often be a deceitful metric when measuring success. In reality, you will want to focus on how each site visitor is converting to a customer. We...

Drew Page
Drew Page 25 October 2017
Read more
5 Major Mistakes To Avoid When Commenting On Blogs

5 Major Mistakes To Avoid When Commenting On Blogs

Blogging and Web2.0s in general, have given readers the opportunity to exchange ideas and debate on related topics. At the same time, blog owners enjoy free user-generated content under their posts and gain some...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 October 2017
Read more
Using SEO strategies to improve your online presence and improve your reputation

Using SEO strategies to improve your online presence and improve your reputation

Ensuring your brand has a good online reputation is crucial. With on-page and off-page online reputation management (ORM) strategies, you can manage, control and improve your online presence

Heath Reidy
Heath Reidy 24 October 2017
Read more
8 Reasons to Choose PHP for E-commerce Websites

8 Reasons to Choose PHP for E-commerce Websites

PHP is a versatile, free and flexible scripting language that can offer e-commerce websites a robust and scalable tool for business.

Jasmine Morgan
Jasmine Morgan 24 October 2017
Read more
[Infographic] The Evolution of Instagram Ads

[Infographic] The Evolution of Instagram Ads

In 2010, the world was introduced to a seemingly-simple photo-sharing app called Instagram. With a hipster polaroid logo and new filters beyond standard sepia and B&W tones, I don't think anyone would have...

Will Price
Will Price 23 October 2017
Read more
5 Ways of coming up with educated content ideas

5 Ways of coming up with educated content ideas

Coming up with content ideas is pretty easy, everyone has ideas, some good, some bad. Coming up with good ideas based on evidence that they will resonate with your audience is another matter.

Ryan Gains
Ryan Gains 23 October 2017
Read more
6 Effective Customer Journey Touch Points You May Have Overlooked

6 Effective Customer Journey Touch Points You May Have Overlooked

When it comes to getting meaningful, actionable insights from customers as they make their journey on your site, analytics can only tell you so much. Find out the 6 touch points you may have missed in this article.

Leonie Mercedes
Leonie Mercedes 23 October 2017
Read more
Three things we learned from the Now You Know Europe conference

Three things we learned from the Now You Know Europe conference

The Brandwatch Now You Know Europe conference last week was a fantastic opportunity to catch up on the latest developments in the world of social listening. Below we list our key takeaways for the two-day event that...

Linus Gregoriadis
Linus Gregoriadis 23 October 2017
Read more
Attribution - the challenge of upper-funnel measurement

Attribution - the challenge of upper-funnel measurement

Marketers are constantly looking for ways to accurately measure brand awareness for their company, tying upper funnel advertising efforts back to real-world ROI. Connecting the results of branding campaigns to actual...

Rob Kabrovski
Rob Kabrovski 20 October 2017
Read more
A/B Testing Best Practices: Don't Make These Mistakes

A/B Testing Best Practices: Don't Make These Mistakes

A/B testing is an incredibly useful method for testing your marketing assumptions. A/B tests aim to bring some objectivity to what was once a largely creative domain. Controlled experiments, in which test subjects are...

Richard Fallah
Richard Fallah 20 October 2017
Read more
Link Building: Tactics to Avoid

Link Building: Tactics to Avoid

There are loads of link building techniques which fall into white and black-hat SEO and everywhere in between. With Google Penguin, a spam-fighting algorithm that evaluates links in real time, it is more important...

Greg Snow-Wasserman
Greg Snow-Wasserman 20 October 2017
Read more
The Threat to Email in a Changing Internet Technology Landscape

The Threat to Email in a Changing Internet Technology Landscape

The old rule in digital marketing about email is that “the money is in the list.” It’s a familiar refrain that is trotted out by some of the most well-known marketers like Frank Kern, who has even sold video training...

Boris Dzhingarov
Boris Dzhingarov 19 October 2017
Read more
More than you bargained for: Interview with Andrew Nicholson, Kulea.ma

More than you bargained for: Interview with Andrew Nicholson, Kulea.ma

Andrew Nicholson is CMO and co-founder of Kulea.ma, a marketing automation platform built with the needs of SMEs in mind. He attended the last Digital Leaders Banquet hoping to get some feedback about the then-nascent...

Leonie Mercedes
Leonie Mercedes 18 October 2017
Read more
Creating a Culture of Content

Creating a Culture of Content

Once you've acquired a new business, how can you support its success right off the bat? The answer could lie in your content marketing strategy.

Bruce Hakutizwi
Bruce Hakutizwi 18 October 2017
Read more
The Significant Role of Apps in IoT

The Significant Role of Apps in IoT

How mobile apps will shape the future of IoT devices and how people interact with them.

Evan Rose
Evan Rose 18 October 2017
Read more
Reimagining Business Innovation, Competitiveness, and Productivity through Big Data

Reimagining Business Innovation, Competitiveness, and Productivity through Big Data

Big data has infiltrated all areas of business and can now be used as a real growth factor for innovation, getting a competitive advantage and increasing productivity.

Jasmine Morgan
Jasmine Morgan 17 October 2017
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more
Survival of the fastest: How A.I can help meet every changing customer demands

Survival of the fastest: How A.I can help meet every changing customer demands

In a business environment where being fast, agile and responsive to ever changing customer demands are more important than ever, businesses are vying for ways to harness technology to offer increasingly personalised...

Dan Telling
Dan Telling 16 October 2017
Read more
ArticlesRSS 2.0