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The Future of Marketing Automation: Top Marketing Automation Trends to FollowWhat is the future of marketing automation? How Artificial Intelligence and Predictive Analytics will shape marketing in the nearest future and why content is still a king.

                Elena Storozhkova
                1 October 2018
            
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How Collaboration Technologies Can Result in High Business PerformanceBusinesses can ensure their employees work more productively through the use of CRM software.

                Madelyn Wilson
                28 September 2018
            
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Guiding B2B Prospects Through the Funnel With WebinarsUnlike B2C marketing, which generally involves winning over one shopper relatively quickly, B2B marketers must constantly focus on wooing multiple stakeholders over prolonged decision-making cycles.

                Birbahadur Singh Kathayat
                28 September 2018
            
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Searching in all the wrong placesSearch engine optimization (SEO) allows you to improve the visibility of your brand’s website in the search results, making it more likely that people will click through and pay you a visit. The ins and outs of SEO...

                Rick Barron
                27 September 2018
            
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Seven Tips on Boosting Your SEO Rankings to Where They Should Be: Part TwoDo you ever feel like your website is not at a position on Google it deserves to be? Follow these seven important tips for boosting your SEO rankings to where they should be placed.

                Sharon Dargaville
                27 September 2018
            
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Simple Ways to Evaluate and Improve SEO strategyThe search engine optimization is one of the most important things that help to generate leads to the website. By understanding the target market and developing the seo strategy you can improve the website rank in the...

                Joel House
                26 September 2018
            
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Content Marketing: Why Most Business Blogs SuckIf your website is the central part of your business, you can’t afford to overlook the state of your business blog. 

                Ivan Serrano
                26 September 2018
            
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This is How to Write Better B2B Blog Posts to Increase LeadsNeil Patel said it best: "One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness."

If you share in Neil's vision, here...

                Bronwynne Powell
                26 September 2018
            
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Responding to Online Reviews of Your Small BusinessOnline reviews are an integral part of the buying process nowadays and they impact consumer's purchase decision significantly.

                Catherine Palmer
                26 September 2018
            
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Is Content The Future Of Marketing?Content marketing has dominated the industry agenda for the past few years, but are we just seeing the maturing of a new channel, or is this a stage in the transition to an entirely new approach to marketing?

                Michael Nutley
                25 September 2018
            
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How Common is AI and Automation Within Our Daily Lives?When we think about AI we typically imagine a scene from a sci-fi movie, yet AI is far more common than we realise. From home personal assistants like Alexa to AI in healthcare, AI and automation are quickly becoming...

                Scott McLay
                25 September 2018
            
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Bringing the Voice of the Customer to the forefront of customer experience How can prioritising the Voice of Customer bring consumer thinking to the forefront of customer experience, help build upon outdated methods of ‘scoring’ and lead to understanding via emotion interpretation?
Are we...

                Eliot Sykes
                25 September 2018
            
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PIM, Key For Omnichannel Retailing [Infographic]Omni-channel commerce is becoming the ‘heart and soul’ of almost every industry. The more impactful it will be, the more eyeballs it will capture. How does PIM play a key role in implementing a successful omnichannel...

                Rajneesh Kumar
                25 September 2018
            
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The e-commerce glitter of Asia: The story behind the successIn a few years from now, e-commerce is expected to touch a staggering $4.5 trillion. To put this in perspective, this is 6 percent of the global economy of 74 trillion. Considering that global economies comprise...

                Sirisha Bhavaraju
                24 September 2018
            
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Developing a common understanding of your customer journey: four key steps to success We all know how important it is for companies to understand the “customer journey”. Having an in-depth understanding of what your customer’s journey with your brand is will help you develop your CX strategy in a much...

                Hideki Hashimura
                24 September 2018
            
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Who should deal with your inbound marketing agency? The Head of Marketing or the CIO?We can all agree that digital marketing has both technical and marketing elements. SEO, in particular, calls for things like changes to the code and server settings; while paid search and paid social often require new...

                Emma Knightly
                24 September 2018
            
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3 Reasons why the Airline Industry Should Embark on DigitalizationWe are in the era of the fourth industrial revolution. We? Oh, that’s us and the robots! While digital technologies disrupt long-established players in every business, they also open up a whole new world of...

                Ezgi Ada
                21 September 2018
            
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Fraudulent ads - how to beat the bots Bot fraud is on the rise. Digital advertisers will lose an estimated $19 bn as a result of fraud in 2018. Brands are already suffering thanks to fraud restricting the transparency that is normally provided by...

                Rob Bennett
                21 September 2018
            
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Top Reasons for Startup FailureAccording to Harvard Business School study, around 75% of startups fail in the few years. The reasons behind failure are countless as every business is unique and faces a new set of challenges. However, failure is not...

                Alika Cooper
                21 September 2018
            
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14 Do’s and Don’ts When Designing UX for Mobile App in 2018The mobile app UX acts as the first impression of the app for the user. Thus, there is a lot of pressure on it to be a positive experience to ensure that the user explores the application beyond just the user initial...

                Nitesh Behani
                21 September 2018
            
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3 Mistakes Companies Make When Entering Global Markets Entering new global markets is an exciting time for a company and its employees. From our experience of helping brands, we will share some of the most common mistakes companies make.

                Chui Chui Tan
                20 September 2018
            
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How Big Data and Machine Learning are Reshaping the Insurance IndustryNowadays, data is the most valuable asset. In fact; data quality and how we process data often determine the game. While the ability to make data-driven decisions is of great value for all industries, it has and...

                Ezgi Ada
                20 September 2018
            
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Tips to increase your Online Magento E-StoreThe appearance of your online Magento store matters a lot. This article will help you with tips to enhance the look and feel of it with the right designing package.

                Maulik Shah
                20 September 2018
            
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Influencer Marketing Goals - Know What Your Brand Needs to Focus on Right NowEvery successful marketing campaign starts with a defined goal. The same goes for influencer marketing. Whether it’s to raise brand awareness, increase sales, or even to promote a new product, you need to have a...

                Brandon Brown
                20 September 2018
            
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13 Mistakes That Will Hurt Your Landing Page CROThe truth is, that without a powerful landing page, it simply doesn’t matter how much time and/or effort you’ve poured into your marketing campaigns. While a marketing campaign points a prospect in the right direction...

                Georges Fallah
                20 September 2018
            
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