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MWC 2017: Has nostalgia outsmarted the smartphone?

MWC 2017: Has nostalgia outsmarted the smartphone?

Last week saw the coming and going of Mobile World Congress in Barcelona. Whilst lots of talk around 5G, IoT and more peeked interest, it seemed that all anyone wanted to talk about was the comeback of an old...

Matthew Winters
Matthew Winters 10 March 2017
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Kick-Off Your Marketing Campaigns For Spring

Kick-Off Your Marketing Campaigns For Spring

Spring is upon us. Are you prepared with a strategic marketing campaign that will make the most out of the season? Here are five digital and experiential tips along with inspiring examples of seasonal marketing...

Scott DAVIES
Scott DAVIES 9 March 2017
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The Importance Of An Effective Marketing Strategy

The Importance Of An Effective Marketing Strategy

Many marketing initiatives still fall short due to the absence of a well-crafted marketing strategy. A well thought out strategy is still relevant in these days of business @the speed of thought. So, what are the key...

Neel Majumdar
Neel Majumdar 9 March 2017
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9 Essential Elements of a High-Converting Thank You Page

9 Essential Elements of a High-Converting Thank You Page

There’s a page on your site that’s a goldmine waiting to be tapped. It’s not your About page; nor is it your checkout page…it’s your thank you page. Get this page right and it becomes an invisible selling machine for...

Kristian Jønsson
Kristian Jønsson 9 March 2017
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Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Marketers today are being told of the need to engage in authentic conversations with customers. In recent months chatbots have been held up as a revolutionary tool to enable these conversations. Are they the next big...

Angela Southall
Angela Southall 8 March 2017
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Tips to Help You Boost Your Organic Traffic

Tips to Help You Boost Your Organic Traffic

Improving the impact of your internet presence is a challenge and starting to boost your organic traffic can be the most difficult part. Sometimes, most of the challenges are at the beginning, so overcoming this first...

Tom Jager
Tom Jager 7 March 2017
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How To Make Subscribers Forward Your Newsletters

How To Make Subscribers Forward Your Newsletters

Whether you’re just starting out or whether you are an established business, you probably would like to expand your email list. The question is: how do you do it? This blog post aims to show you four tips on how to...

Stefania Goldman
Stefania Goldman 6 March 2017
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Digital Marketing is sick. Is the agency to blame?

Digital Marketing is sick. Is the agency to blame?

Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement levels continue to plummet. Forbes cites that only 32% of brands believe they have an effective...

Kevin Adema
Kevin Adema 1 March 2017
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Context Marketing—putting it into profitable action (Part 2 of 3)

Context Marketing—putting it into profitable action (Part 2 of 3)

I’m sure you’ve seen one of the thousands of social media feeds comparing managers to leaders. And I’m sure most people who read those posts want themselves to be in the leader category and not the manager category...

Kevin Adema
Kevin Adema 27 February 2017
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Researching Happiness: 8 Really Helpful Productivity Blog Sites

Researching Happiness: 8 Really Helpful Productivity Blog Sites

Here’s our list of productivity blogs that are worth taking a look at – for those who want to know more about social, psychological and behavioral aspects of working, learning, and communicating with others in a...

Arina Katrycheva
Arina Katrycheva 27 February 2017
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Always On - Maximising Direct Response Social Activity

Always On - Maximising Direct Response Social Activity

A step-by-step guide to creating the most effective ‘always on’ campaign through paid social for advertisers, including insights on the best platforms to use from Facebook to Instagram; targeting, ad formats and key...

Sam Redding
Sam Redding 24 February 2017
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17 Ways To Segment Email Lists For More Opens

17 Ways To Segment Email Lists For More Opens

Email is almost 40% more effective than Facebook and Twitter for acquiring new customers. Many argue that the thing that differentiates it from social media is the ability to segment email lists, enabling you to...

Stefania Goldman
Stefania Goldman 24 February 2017
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Are You One of the 59% of Marketers That Are Challenged by Data?

Are You One of the 59% of Marketers That Are Challenged by Data?

How often as a marketer do you feel like you’re drowning in data, unable to see the wood for the trees? Don’t fear you’re not alone. Here's my tips on how to generate insights from your marketing data that can...

Jenna Tiffany
Jenna Tiffany 23 February 2017
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More Than Words: How Conversational Commerce Drives Online Sales

More Than Words: How Conversational Commerce Drives Online Sales

When people talk about eCommerce changing the shopping experience, they tend to first think about the near limitless breadth of choice it offers. Yet equally dramatic is the way shopping has been transformed into a 24...

Julien Hervouet
Julien Hervouet 23 February 2017
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How To Use Webinars To Grow Your Email List

How To Use Webinars To Grow Your Email List

More and more people are starting to discover the countless benefits of participating in a webinar instead of browsing the web for how-to guides and best practices.

Kristian Jønsson
Kristian Jønsson 23 February 2017
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4 Benefits Of A Company Rebrand

4 Benefits Of A Company Rebrand

Rebranding can breathe new life into your business but it has to be actioned with a focused strategy, a clearly understood process, creative vision and a lot of thought. Generally it’s a task which involves looking...

Aimee Sanderson
Aimee Sanderson 22 February 2017
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Context Marketing – Putting it into profitable action (Part 1 of 3)

Context Marketing – Putting it into profitable action (Part 1 of 3)

Sitecore’s recent release of Context Marketing for Dummies® has yet again challenged the marketer of today with the resounding truth that customer-first (Context Marketing) is the only path towards digital...

Kevin Adema
Kevin Adema 22 February 2017
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Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
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The 8-Step Process For Starting A Successful Podcast

The 8-Step Process For Starting A Successful Podcast

Launching a successful podcast doesn’t happen overnight. We’ve made more than a few mistakes getting Agency Advantage off the ground, mistakes you won’t have to learn the hard way. Following is the exact process we...

Jordyn Wegner
Jordyn Wegner 21 February 2017
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10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
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10 Considerations When Choosing A Landing Page Builder

10 Considerations When Choosing A Landing Page Builder

Landing pages no longer fall on a marketer's "nice to have" list. They have become an important and necessary part of the digital marketing mix, so we've put together the top 10 considerations...

Richard Fallah
Richard Fallah 17 February 2017
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Adspend Keeps Growing, Despite Brexit

Adspend Keeps Growing, Despite Brexit

The UK’s referendum vote to leave the European Union shook the country and stunned financial markets, consequently causing the value of the pound to plummet. But the advertising and media industry as a whole is one...

Chris Vogt
Chris Vogt 16 February 2017
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Write Powerful High-Converting Call-To-Actions

Write Powerful High-Converting Call-To-Actions

Have you ever experienced this: You’ve just been told to write a convincing copy along with an irresistible call-to-action and you can’t think of anything? I have and it’s super frustrating because the more you...

Kristian Jønsson
Kristian Jønsson 16 February 2017
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The Symbiosis Of Content Marketing And Company Culture

The Symbiosis Of Content Marketing And Company Culture

Fusing content marketing and corporate culture is easier said than done. Still want to do it? Here are a few tips on how to create a culture of content in your company without unwarranted risks or costs in the mix.

Oscar Waterworth
Oscar Waterworth 16 February 2017
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Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
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