Articles - Page47

Filters
Filter by Topic
What does the online customer journey look like for tech companies?

What does the online customer journey look like for tech companies?

The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online...

Udesh Jadnanansing
Udesh Jadnanansing 12 June 2017
Read more
Voice Search SEO : Why You Need to Optimize

Voice Search SEO : Why You Need to Optimize

Understanding that the future is conversational and the gen-next is tech-savvy is important. They don’t hesitate to ask for directions, help with homework or call for help through voice command. Ignoring this trend is...

Sudhir Singh
Sudhir Singh 12 June 2017
Read more
What does new GDPR European Union law mean for your business?

What does new GDPR European Union law mean for your business?

Today’s consumers are more powerful than ever before, and get every bit of information that they can before they make a purchase. The Internet is helping them greatly, and most of the buying is done online. The pace...

Ronald van Loon
Ronald van Loon 9 June 2017
Read more
How Influencer Marketing diversification can convert customers

How Influencer Marketing diversification can convert customers

High-profile cases of non-disclosure and issues of transparency have recently brought into question Influencer Marketing’s rules of engagement for brands, influencers and regulatory bodies. However, reports of its...

Mark Henshall
Mark Henshall 8 June 2017
Read more
6 ways UX can improve your existing website

6 ways UX can improve your existing website

Nowadays more and more businesses are realising the financial and non-financial benefits of implementing a user-centred approach to their website or web application. From increased conversions to reduced costs, the...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 7 June 2017
Read more
5 budget-saving tips to make video and other new platforms work for your brand

5 budget-saving tips to make video and other new platforms work for your brand

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we want to discuss is how brands with different budgets can jump on...

Claire Wilson
Claire Wilson 5 June 2017
Read more
7 Step Framework for Digital Transformation In Business Process Management

7 Step Framework for Digital Transformation In Business Process Management

In spite of increasing inclination towards the benefits that Digital Transformation brings in, finding a right approach to embrace Digital Transformation in its true essence is still a daunting challenge for many...

Yugandhar Babu
Yugandhar Babu 2 June 2017
Read more
The Most Important Email Marketing Metrics

The Most Important Email Marketing Metrics

Email marketing is highly conducive to fostering a relationship with customers enabling you to achieve business goals. It can deliver up to an astounding 30:1 ROI. Do you know how to measure your email marketing...

Renata Gajoch
Renata Gajoch 2 June 2017
Read more
CEOs Top Business Priorities In 2017 [Infographic]

CEOs Top Business Priorities In 2017 [Infographic]

According to Gartner`s survey, digital transformation and business growth are top priorities for CEOs in 2017. It says that CEOs have already begun the process of digital business transformation and are scaling up...

Rajneesh Kumar
Rajneesh Kumar 2 June 2017
Read more
Employer Branding: How To Build A Strong Brand On Social

Employer Branding: How To Build A Strong Brand On Social

If you’re looking for a job, especially in social media, you need to remember about updating and controlling your social media profile and privacy. You don’t want the CEO to catch you red-handed doing something...

Jan Zajac
Jan Zajac 1 June 2017
Read more
Marketers, Don't Treat Digital Like Fancy New Sneakers

Marketers, Don't Treat Digital Like Fancy New Sneakers

After the recent Digimarcon conference and by popular request, here’s the presentation on why digital marketing is broken and what marketers must do about it…

Kevin Adema
Kevin Adema 26 May 2017
Read more
Legacy Modernization Can Provide A Competitive Advantage For Enterprises

Legacy Modernization Can Provide A Competitive Advantage For Enterprises

The biggest challenge for enterprises is weighing up present day investment, cost, complexity and ROI versus the maintenance of old systems. The dilemma is choosing between short term problems and risks and long term...

Rajneesh Kumar
Rajneesh Kumar 25 May 2017
Read more
8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and...

Richard Fallah
Richard Fallah 23 May 2017
Read more
Marketing Experiments vs Tests: Why Marketers Need to Know The Difference

Marketing Experiments vs Tests: Why Marketers Need to Know The Difference

Both tests and experiments are critical for growth. But knowing the difference between these two approaches can help you advance your organization’s learning of what works to drive revenue. There’s a science to both...

RJ Talyor
RJ Talyor 22 May 2017
Read more
Facebook Trends UK: March & April 2017

Facebook Trends UK: March & April 2017

Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and...

Jan Zajac
Jan Zajac 19 May 2017
Read more
Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success

Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success

One of the most important principles I've learned is the so-called Pareto Rule. This principle holds particular importance for aspiring online entrepreneurs. If you are a Blogger, Digital Marketer, Amazon Seller...

Alex Papaconstantinou
Alex Papaconstantinou 17 May 2017
Read more
Demand For Digital Marketing Skills Outstrips Supply

Demand For Digital Marketing Skills Outstrips Supply

A new report into hiring trends reveals a growing demand for digital advertising and marketing skills. The report, 2017 Marketing Hiring Trends, says 44% of companies are planning to hire more marketers in 2017.

Annette Staglieno
Annette Staglieno 16 May 2017
Read more
What is a Discovery Phase and why do I need one for my website, app or portal project?

What is a Discovery Phase and why do I need one for my website, app or portal project?

Undertaking a new digital project is usually a significant investment for most organisations and one that is expected to provide a decent financial return. But as with any investment there comes risk, and as someone...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 11 May 2017
Read more
5 Reasons Why WordPress Is Great For SEO

5 Reasons Why WordPress Is Great For SEO

What makes it one of the best is its flexibility and accessibility. However, the SEO value it has over other CMS is second best to none. So, why should you consider WordPress when it comes to SEO? Here we discuss 5...

Amin Ghale
Amin Ghale 11 May 2017
Read more
How To Get People Using Your Website Or Online Portal More Often

How To Get People Using Your Website Or Online Portal More Often

If your online presence is the life blood of your business, the number of people engaging with your website, portal or dashboard can make or break its success.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 10 May 2017
Read more
Being British: The Luxury International Opportunity For Brands

Being British: The Luxury International Opportunity For Brands

British luxury brands are much sought after globally, with British culture and the products associated with it often viewed extremely favourably by consumers around the world. Opportunities to expand into new markets...

Greig Holbrook
Greig Holbrook 9 May 2017
Read more
How Content Writing Ruined my Creativity and What I did to Get it Back

How Content Writing Ruined my Creativity and What I did to Get it Back

15 years ago, I could write essays, creative short stories, poems as easily as reading a book. I had so much to express and emotions were so strong that I never had a problem writing my heart out. Fast forward to my...

Farah Kim
Farah Kim 9 May 2017
Read more
Social Media Measurement: 11 Basic Definitions You Need To Know

Social Media Measurement: 11 Basic Definitions You Need To Know

Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how...

Jan Zajac
Jan Zajac 8 May 2017
Read more
6 Essential Steps To Prepare Your Software Localization Strategy

6 Essential Steps To Prepare Your Software Localization Strategy

So, you’ve been tasked with the job of managing your software localization. You’ve had the meeting. You’ve reached the point where it’s unanimously agreed to try to enter new markets overseas, so it’s time to start...

David Ost
David Ost 8 May 2017
Read more
Five Lessons We Can Learn From Biz Stone

Five Lessons We Can Learn From Biz Stone

I have decided to share with you, the most meaningful and hopefully life changing lessons according to Biz. What I intend here, is to spread his word and perhaps enlighten someone´s life with a bit of truth.

Kimberly Oguilve
Kimberly Oguilve 5 May 2017
Read more
ArticlesRSS 2.0