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How to make your marketing organization future ready now

How to make your marketing organization future ready now

When our marketing team was setting objectives for our new fiscal year, we focused on creating great client and employee experiences, driving innovation and efficiencies, and using data and intelligence more...

Stella Goulet
Stella Goulet 10 March 2020
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Forrester: The Customer Trust And Privacy Playbook

Forrester: The Customer Trust And Privacy Playbook

The modern consumer is increasingly conscious of the value of their data. Not merely that, they’re more and more cognisant of privacy legislation sweeping the globe, and the rights it gives them.

Dominika Tyliszczak
Dominika Tyliszczak 9 March 2020
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Meet The Women Paving The Way For A New Generation Within The Tech Industry

Meet The Women Paving The Way For A New Generation Within The Tech Industry

Every year, the world comes together to highlight the work of incredible women in multiple industries for International Women's Day. The tech sector is no different being one of the fastest growing industries in...

Digital Doughnut Contributor
Digital Doughnut Contributor 8 March 2020
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Becoming future ready with CX-led digital transformation

Becoming future ready with CX-led digital transformation

To overcome customer experience (CX) challenges and be future ready, brands must infuse intelligence throughout every part of their business to better understand their customers and remove experience frictions.

Amir Dehnad
Amir Dehnad 6 March 2020
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Digital Marketing Strategy Tips for Food Businesses

Digital Marketing Strategy Tips for Food Businesses

If you want to utilise digital marketing for your food business, your small food business can gain exposure to market to huge audiences. Follow this guide to learn how to do it the right way.

Annabelle Short
Annabelle Short 5 March 2020
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Rich Personalization at Scale is Possible: Here’s How

Rich Personalization at Scale is Possible: Here’s How

Personalization is failing us. In the digital economy, where marketers have the ability to amass huge amounts of psychographic data points on their customers, true personalization is all too often a buzzword, or...

Dominika Tyliszczak
Dominika Tyliszczak 5 March 2020
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6 Ways Machine Learning Can Be Used to Scale a Company

6 Ways Machine Learning Can Be Used to Scale a Company

Machine learning is a branch of artificial intelligence that organisations can use to scale their operations. This article will teach you six different ways your business can begin applying machine learning to grow...

Carmine Mastropierro
Carmine Mastropierro 4 March 2020
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Why A Customer Experience Strategy (CX) Is Essential To Your Bottom Line

Why A Customer Experience Strategy (CX) Is Essential To Your Bottom Line

Developing a customer experience (CX) strategy for your business has never been more important. Every business can benefit. Whether you oversee a large contact centre or teams in various locations, creating a CX...

Sarah Sennett MSc
Sarah Sennett MSc 26 February 2020
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SEO vs. CRO: Increase Traffic Without Damaging Your Rankings

SEO vs. CRO: Increase Traffic Without Damaging Your Rankings

There are two aspects of digital marketing that are vital to the success of a business: SEO to get customers to your website, and CRO to get those customers to convert. Part of the challenge is that the needs and...

David Wells
David Wells 20 February 2020
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Coupon Campaigns: How to Create the Perfect Coupon For Your Marketing Strategy

Coupon Campaigns: How to Create the Perfect Coupon For Your Marketing Strategy

Coupons tend to have the stereotype of being an outdated way of marketing. But in reality, they are a beneficial and continuous trend that many businesses use. Product promotion, expanding brand awareness, and overall...

Rola Elkhatib
Rola Elkhatib 19 February 2020
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5 Simple Steps to Review your Marketing Strategy

5 Simple Steps to Review your Marketing Strategy

A marketing strategy is a flexible, moving thing that constantly changes and evolves based on the data you receive. Small changes and tweaks are often made at random times but there’s another component you need to...

Paul Gordon
Paul Gordon 17 February 2020
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How To Use Virtual Assistants in Your Content Marketing Strategy

How To Use Virtual Assistants in Your Content Marketing Strategy

The concept of Virtual Assistants make working remotely a reality in recent times. They are in demand by the entrepreneurs that need help but don't want to bring in staff at their location.

Gitumani Talukdar
Gitumani Talukdar 13 February 2020
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How to Keep Your Remote Employees Engaged and Included

How to Keep Your Remote Employees Engaged and Included

When looking for collaborators, the most important attributes I search for include creativity and originality. Location and time zone rarely ever cross my mind. And that’s no surprise. After all, we live in a world...

Natasha Lane
Natasha Lane 12 February 2020
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Would Consumers Care if Your Brand Disappeared?

Would Consumers Care if Your Brand Disappeared?

Today’s consumers have endless choices at their fingertips. Regardless of what they need, there are countless options for finding the best-reviewed product at the most competitive price with the most convenient...

Dominika Tyliszczak
Dominika Tyliszczak 11 February 2020
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Brand Advertising: 5 Ways to Increase Brand Awareness

Brand Advertising: 5 Ways to Increase Brand Awareness

Brand awareness is one of the most important KPIs that a company can focus on. It is an important driver of growth and is one of the main factors involved in leading a consumer to make a purchase. With millions of...

Steve Habazin
Steve Habazin 11 February 2020
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How To Get Started with Digital Transformation: A Look At Change Agents and Leadership

How To Get Started with Digital Transformation: A Look At Change Agents and Leadership

If you are considering digital transformation you may be wondering how to get started. Digital transformation has become a key topic of conversation in the boardroom; businesses are feeling the pressure of more agile...

Tim Ellis
Tim Ellis 11 February 2020
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Emotional Loyalty: Turning Today's Buyers into Tomorrow's Devoted Fans

Emotional Loyalty: Turning Today's Buyers into Tomorrow's Devoted Fans

Customer loyalty and advocacy are top priorities and critical to a brand’s success. However, with countless choices at consumers’ fingertips, and an endless number of brands vying for their attention, you have to...

Dominika Tyliszczak
Dominika Tyliszczak 7 February 2020
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Top 10 Referral Marketing Insights Of 2019

Top 10 Referral Marketing Insights Of 2019

During 2019 I built referral programs for small, medium and large organisations. From banks to insurers to start-ups. I learnt a lot about what works, what doesn't, and what growth you could get from implementing...

Kirsty Sharman
Kirsty Sharman 7 February 2020
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How Valuable Are Your LinkedIn Connections?

How Valuable Are Your LinkedIn Connections?

UK LinkedIn users have said that only one-fifth (21%) of their connections are useful for career-building, according to new research from Guild, a messaging app built for business. As social media matures, now is the...

Aliya Zaidi
Aliya Zaidi 4 February 2020
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How to Improve B2B Lead Conversion Through Greater Marketing and Sales Alignment

How to Improve B2B Lead Conversion Through Greater Marketing and Sales Alignment

One of the greatest barriers to B2B commercial success is the often fragmented relationship between sales and marketing. These two functions have divergent company cultures, different timescales and sometimes pull in...

Aliya Zaidi
Aliya Zaidi 3 February 2020
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How to Connect with Your Customer Through Social Monitoring

How to Connect with Your Customer Through Social Monitoring

Many companies are realising the value of connecting with customers on social media. However, the number of messages sent daily across social media platforms can make it challenging to develop real connections with...

Milena Gallo
Milena Gallo 3 February 2020
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How Can Marketers Learn From Key Customer Experience Trends?

How Can Marketers Learn From Key Customer Experience Trends?

Marketers across the country are using technology to improve the speed and efficiency of their services. Consumers are targeted by digital marketing. They communicate with friends on social media. They stream...

Oliver Calvert
Oliver Calvert 31 January 2020
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Everything You Need to Know About Creating an Accessible Website

Everything You Need to Know About Creating an Accessible Website

Website accessibility for all is no longer just a flashy benefit – it’s an absolute necessity in running any sort of online platform these days.

Kevin Svec
Kevin Svec 30 January 2020
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Why is Digital Marketing Important For Small Businesses?

Why is Digital Marketing Important For Small Businesses?

You can reach a larger audience in a shorter time period. Technological advances have resulted in considerable attrition of the customer-base of traditional marketing agencies & departments.

Akash Soni
Akash Soni 30 January 2020
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6 Hot Customer Loyalty Trends Emerging in 2020

6 Hot Customer Loyalty Trends Emerging in 2020

As someone whose job it is to keep a watchful eye on what’s happening in customer loyalty, I’ve compiled this list of essential trends to keep in mind this year. Ignore these trends, and you risk losing your customers...

Brad Davis
Brad Davis 30 January 2020
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