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Generating qualified leads remains a top challenge Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a...

                Vincent Manlapaz
                6 March 2018
            
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Video and Patriotism Blow Brand Engagements Out of the Water at the PyeongChang OlympicsChloe Kim may have made history, but let’s not forget who effectively told athletes’ stories during the Winter Olympics: digital marketers. By tapping video and capitalizing on excitement on social channels for the...

                Diana Gonimah
                2 March 2018
            
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5 Instagram Tips to Boost Awareness of Your E-commerce ShopThe online e-commerce space can feel crowded. Follow these Instagram tips to stand out from the crowd.

                Graeme Caldwell
                1 March 2018
            
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The Future of Live StreamingVideo content is currently booming in popularity – we watch 100 hours of Facebook videos every day. But it’s live video that really stands out, with the best engagement and viewer interaction. In 2016, Facebook found...

                Jake Ward
                1 March 2018
            
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Podcast - The Content State of MindIn our latest csuite podcast we discuss attitudes to branded content with Hannah Bourne, Marketing Director for Children’s at Penguin Random House UK and James Erskine,  Managing Director of The Big Shot, who also...

                Russell Goldsmith
                26 February 2018
            
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How to Boost Your Business with Instagram StoriesBack in 2016, Snapchat was the app on the tip of everyone’s tongue. However, in August of that year, Instagram launched a similar feature and titled it ‘stories.’ At first glance, Instagram’s stories seemed like a...

                Courtney Baird-Lew
                23 February 2018
            
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Audience-First: The Future of Paid PerformanceThe paid landscape has seen some huge developments over the last year. You need to be dedicated to connecting your clients with the right audiences. Through deep data insight, you can stay at the forefront of paid...

                Mellissa Flowerdew-Clarke
                22 February 2018
            
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Why GDPR is an opportunity for retailDriving change in the retail sector is never a straightforward process. The industry has long attempted to cope with a mixture of legacy systems and processes. At the same time, it has a desire to embrace the latest...

                Sarah Taylor
                21 February 2018
            
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12 Important Points to Consider When Hiring an SEO CompanySearch Engine Optimization(SEO) is the most essential form of online marketing in the modern era. Business promotion and reputation building largely depend on a successful SEO campaign. Building an in-house SEO team...

                Jubayer Hossain
                20 February 2018
            
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This Is Why You Should try Quiz Marketing!Improve your content marketing by using quizzes, trivia and surveys. It can help reach prospects at every step of their customer journey. 

                Alexandra Radugina
                20 February 2018
            
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Embrace the future, with MTEX 2018!3,000 forward-thinking decision makers will be flooding through the gates of London’s ExCeL on the 21st and 22nd March, 2018, for Europe’s leading event for modern and innovative digital marketing professionals.  ...

                adam enguell
                16 February 2018
            
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Google Rankbrain & Your BusinessWhy does Google Rankbrain even matter in the day-to-day running of your business? In the digital marketing world, something we focus a lot of attention on is helping your website to appear when somebody searches...

                Julie Cave
                16 February 2018
            
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Transparency, Engagement & Authenticity: The Story Behind Facebook’s Update In 2017, the “fake news” phenomenon uncovered the realisation that Facebook’s open-access-to-all activity was effectively becoming a liability to the social media giant’s brand and, in turn, the company itself. To...

                Mellissa Flowerdew-Clarke
                14 February 2018
            
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New Facebook News Feed: Will It Affect You?You may have heard that the Facebook news feed is changing, and that if you’re a business with a Facebook page, you’ll be impacted. Facebook pages have become a staple in the repertoire of businesses looking to...

                Julie Cave
                14 February 2018
            
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3 Things You Should Be Doing On Instagram to Grow Your BrandEveryone is looking for an edge on social media. Whether you are building a person brand or working for clients, it is important to know some of the simple ways you can get an advantage on platforms like Instagram...

                Roman Prokopchuk
                13 February 2018
            
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Has influencer marketing had its time? Is the new-found celebrity status of influencers undermining the authenticity of their output? Are consumers growing tired of being sold to at every turn? What's clear is that digital marketers need to stay alert...

                Amy Mace
                12 February 2018
            
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4 tips to writing an award submission (that will get you the win)Research has shown that a staggering 82% of senior business people would be influenced by a relevant industry-award win when buying products and services. 76% also agreed with the statement “awards are important for...

                Claire Wilson
                12 February 2018
            
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Public Relations Disaster: How To Bounce BackPublic relations can be a tricky thing for business. On one hand, you need to engage with the public to increase brand awareness and therefore drive increased sales; on the other hand, when you get it wrong, the...

                Julie Cave
                12 February 2018
            
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Go Native – you won’t regret it!Ever wondered how and why your Facebook feed was filled with interesting content you cared for? Do you feel discouraged because your ads seem useless? We might have something for you...

                Alexandra Radugina
                9 February 2018
            
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The Six Striking Stats Signalling The Strength Of UGC That Every Marketer Should KnowAre you ready for the user generated content (UGC) takeover? Because it’s here in a big way. All it takes is about five seconds on Instagram or Facebook to see firsthand how integral UGC has become to modern marketing...

                Luisana Cartay
                9 February 2018
            
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What are the Key Essentials for Digital Marketing Strategy?Different channels of Digital Marketing help you grow your business and boost your ROI. To make sure your business catches your customer’s eye when the need arises is of utmost importance. Hence below shared key...

                Anubhav Garg
                8 February 2018
            
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How to Promote Your Brand by Interlinking Social Media Marketing and Online Reputation ManagementSocial media marketing is becoming increasingly a requirement for businesses to prosper. Most people are turning to social media and a business’s online reputation to make decisions on the product. Therefore, social...

                Sorav Jain
                8 February 2018
            
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The Internet's Reaction to Star Wars: The Last Jedi [INFOGRAPHIC]The wait is finally over! The second installment in the latest chapter of the Skywalker Saga has arrived and rules this galaxy. At Sotrender, we checked how "The Last Jedi" was welcomed by the Internet...

                Jan Zajac
                7 February 2018
            
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PyeongChang 2018 – How not to anger the Olympic overlords with your social media posts (The Return of Rule 40)The PyeongChang 2018 Olympic Winter Games are right around the corner, so get ready for a ton of social media posts about it. Everyone loves watching the games, talking about it, and supporting their favourites...

                Jan Zajac
                6 February 2018
            
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Valentine’s Day Marketing Ideas to Grab Customers’ AttentionLove is a multi-billion dollar industry. With last year’s total consumer spending sitting at an impressive $18.2 billion, Valentine’s Day has become an essential holiday for businesses both big and small. It’s time to...

                Courtney Baird-Lew
                6 February 2018
            
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