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First Impressions Dropping When Researching Motor Insurance Providers

First Impressions Dropping When Researching Motor Insurance Providers

Global Reviews conducted two different research studies to assess how Australian's are researching motor insurance online. Read our findings.

Suzy Coulson
Suzy Coulson 19 January 2016
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Product Anthropomorphism: The Personification of Design

Product Anthropomorphism: The Personification of Design

We might not build our purchasing decisions at first based on how we perceive products' features, but that deep feeling of resemblance which intrigues human emotions makes us more accepting to purchasing that...

Islam Gouda
Islam Gouda 21 December 2015
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Marketing on Facebook: Complete DigitalSense Guide

Marketing on Facebook: Complete DigitalSense Guide

Facebook as a platform has been on a journey to work out how it best functions as a brand marketing tool, without putting off its users in the process.

Jerry Daykin
Jerry Daykin 18 December 2015
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IoT - How the Internet of Things Is Driving a Knowledge Revolution

IoT - How the Internet of Things Is Driving a Knowledge Revolution

The Internet of Things is an interesting concept because, on one level, it's still largely theoretical, but on another it's already a network that you use every single day.

Ronald van Loon
Ronald van Loon 17 December 2015
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6 Ways to Bring User Personas to Life

6 Ways to Bring User Personas to Life

User personas are the first step to creating any successful sales or marketing campaign.

Joseph Conlon
Joseph Conlon 16 December 2015
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Culture Is The Biggest Barrier To UK Innovation

Culture Is The Biggest Barrier To UK Innovation

Culture, education, and departmental silos are cited as being the main barriers to innovation in the UK.

Ben Pask
Ben Pask 18 November 2015
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J. Walter Thompson's 10 Trends For MENA - 2015 Report

J. Walter Thompson's 10 Trends For MENA - 2015 Report

J. Walter Thompson MENA has released its much-anticipated full 10 Trends for MENA in 2015 report.

Philippa Clayre
Philippa Clayre 16 November 2015
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5 Tips To Measure The Impact Of Your Content Marketing

5 Tips To Measure The Impact Of Your Content Marketing

Launching a new content marketing approach whether through a new blog or via series of articles or e-books can be exciting

Mario Kyriacou
Mario Kyriacou 13 November 2015
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Generation Bold Deep Dive

Generation Bold Deep Dive

Whilst brands appear to be preoccupied with Millennials, J. Walter Thompson MENA sees huge potential in alternative consumer landscape.

Philippa Clayre
Philippa Clayre 13 November 2015
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An Interview with Rare Consulting

An Interview with Rare Consulting's Co-Founder, Ben Pask

Ben Pask, Co-founder of Rare Consulting discusses both his personal and professional inspirations ahead of speaking at Inspiration 2015

Helena Mcaleer
Helena Mcaleer 15 October 2015
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The Drones Are Coming

The Drones Are Coming

The world is about to change in a very significant way and it has a lot to do with drone technology.

Alexis Ternoy
Alexis Ternoy 23 September 2015
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An Interview With Lazar Dzamic, Google Zoo

An Interview With Lazar Dzamic, Google Zoo

Lazar Dzamic, Head of Brand Planning for Google Zoo, the creative think tank that teaches clients and agencies how to be creative on Google platforms, speaks to Digital Doughnut about his creative journey and...

Helena Mcaleer
Helena Mcaleer 21 September 2015
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Frictionless Transactions Pave A Smooth Path For Online Retailers

Frictionless Transactions Pave A Smooth Path For Online Retailers

Today's buzz phrase in e-commerce is "frictionless transactions".

Greta Paa-kerner
Greta Paa-kerner 16 September 2015
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Are Small Or Large Businesses Taking The Lead In Your Industry?

Are Small Or Large Businesses Taking The Lead In Your Industry?

Ever wondered who's out-trumping who when it comes to SME vs the big players in business?

Digital Doughnut Contributor
Digital Doughnut Contributor 2 September 2015
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How To Write E-mail Opening Subject Lines

How To Write E-mail Opening Subject Lines

What makes a successful subject line? There's no secret formula, but there are plenty of ways to make it stand out more in crowded inboxes.

Kelly Smith
Kelly Smith 13 August 2015
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Thinking Outside The Vendor RFP Process In Hospitality Digital Marketing

Thinking Outside The Vendor RFP Process In Hospitality Digital Marketing

Beyond website design, building a direct online revenue channel encompasses strategy, technology, and marketing expertise.

Jason Price
Jason Price 7 August 2015
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Instagram's New Web Search Makes Content Discovery So Much Easier

Instagram's New Web Search Makes Content Discovery So Much Easier

Until yesterday, when Instagram unveiled its search function for desktop, users of the social site could only perform searches on the mobile app.

Gillian Ivory
Gillian Ivory 23 July 2015
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Website Experience Influencing Which Energy Brand Consumers Prefer

Website Experience Influencing Which Energy Brand Consumers Prefer

Global Reviews research shows that website experience influences which energy providers consumers consider and prefer

Suzy Coulson
Suzy Coulson 22 July 2015
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Inbound Marketing: What It Is And Why It Works

Inbound Marketing: What It Is And Why It Works

To define inbound marketing, you really need to think about what conventional, outbound marketing - the thing most enterprises do today - actually is, and what it aims to achieve.

William Yates
William Yates 14 July 2015
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Touch Me. Tap Me. Shake Me.

Touch Me. Tap Me. Shake Me.

Why we want -- and need -- to know about touch interfaces.

Greg Reeder
Greg Reeder 13 July 2015
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Why Every Brand Needs Around-The-Clock Social Monitoring

Why Every Brand Needs Around-The-Clock Social Monitoring

Customer services has been completely transformed over the last 20 years. Social media has changed the way we interact with businesses in every sector, as well as what we expect from them.

Jennifer Trenery
Jennifer Trenery 13 July 2015
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Lack Of Investment And Siloed Working Biggest Barriers To Multichannel Marketing

Lack Of Investment And Siloed Working Biggest Barriers To Multichannel Marketing

There's no doubt that customers today have much more control over the buying process than marketers do.

Ruth Mathias
Ruth Mathias 10 July 2015
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The Data Confirms It: Domino’s Has A Winning Mobile Customer Experience

The Data Confirms It: Domino’s Has A Winning Mobile Customer Experience

"Dom, I'd like to order a rebranding, completely rebuilt products and, while you're at it, over 1,900% growth within 6 years."

Ryan Connors
Ryan Connors 7 July 2015
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One Minute Of A Consumer's Time On Mobile Will Cost You Nearly £7

One Minute Of A Consumer's Time On Mobile Will Cost You Nearly £7

A new international research study shows what consumers believe they are worth to mobile advertisers.

Stephen Jenkins
Stephen Jenkins 25 June 2015
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Don

Don't Rush Your Call To Action

You've made a stellar video: it's fun, entertaining, and informative.

Nima Amiri
Nima Amiri 25 June 2015
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