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3 Powerful Ways to Harness ROI of Online Customer Feedback

3 Powerful Ways to Harness ROI of Online Customer Feedback

A few weeks ago I was invited by the eAcademy, a private course for marketing professionals organisation by the Dutch association for online shopping, to give a lecture on increasing conversion using online customer...

Udesh Jadnanansing
Udesh Jadnanansing 20 December 2016
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Generate Your Own Unique Data for Marketing and PR

Generate Your Own Unique Data for Marketing and PR

You hear it every day: data has become the new battleground for brands. Companies with the richest customer data, and processes to best exploit that data, will win the war to grow their relevance and bottom line.

Paula Geraghty
Paula Geraghty 20 December 2016
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How to Drive Growth and Generate Leads Through Customer Surveys

How to Drive Growth and Generate Leads Through Customer Surveys

Leads are an important aspect of business growth. Finding and nurturing leads can increase your brand's awareness and expand your customer base.

Amanda Wilks
Amanda Wilks 15 December 2016
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Will Christmas Deals Be Ignored This Year Because of Loyalty Card Fatigue?

Will Christmas Deals Be Ignored This Year Because of Loyalty Card Fatigue?

Today many of us still have bulky wallets or purses. On average we hold four credit cards, a driver's licence, a handful of plastic loyalty cards, and a few membership cards.

Matthew Winters
Matthew Winters 15 December 2016
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What Is Real-Time Customer Feedback?

What Is Real-Time Customer Feedback?

Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs...

Udesh Jadnanansing
Udesh Jadnanansing 14 December 2016
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Toy Story and the Invisible Destruction of Cultural Heritage

Toy Story and the Invisible Destruction of Cultural Heritage

Technological advances have changed our world at an increasing pace since the Industrial Revolution - yet it is within the last ten years or so that technology itself has changed the very way people actually perceive...

Paula Keogh
Paula Keogh 13 December 2016
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America’s Relationship With Work Email

America’s Relationship With Work Email

We surveyed one thousand people who consider email significant to their work, to find out which parts of the country have the busiest professionals.

Matt Zajechowski
Matt Zajechowski 13 December 2016
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Dogs, Cats and Bumble Bees – What App Engagement Means to Advertisers

Dogs, Cats and Bumble Bees – What App Engagement Means to Advertisers

We are in the midst of a digital revolution. As consumers, we are more connected than ever before thanks to the proliferation of digital devices and the explosion of online services. For brands this presents a huge...

Michael Read
Michael Read 9 December 2016
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3 Customer Loyalty Mistakes Retailers Make – and How to Avoid Them

3 Customer Loyalty Mistakes Retailers Make – and How to Avoid Them

It is a well-known fact that it is more expensive to recruit than to retain customers – with the statistic ranging anywhere from five to 25 times more expensive, depending on the study you read and which sector you’re...

Annabel Thorburn
Annabel Thorburn 8 December 2016
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What Is an Exit Feedback Form?

What Is an Exit Feedback Form?

An exit feedback form is an online tool used to reveal why visitors are leaving a website, especially at crucial moments. For example, when visitors abandon their activities in various ordering funnels or other...

Udesh Jadnanansing
Udesh Jadnanansing 5 December 2016
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The Future of Marketing with Dharmesh and Brian at INBOUND16

The Future of Marketing with Dharmesh and Brian at INBOUND16

When Hubspot's Dharmesh Shah and Brian Halligan took the stage at INBOUND16, they enabled the audience to peek into the future of marketing and left them baffled. From changes in the buying process to changes in...

Deepak Bisht
Deepak Bisht 5 December 2016
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Help! How can I boost survey completion rates?

Help! How can I boost survey completion rates?

A quick recap of our recent seminar as well a few nuggets of knowledge we have learned over the years that will help you to boost survey completion rates.

Sophia Skinbjerg
Sophia Skinbjerg 30 November 2016
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Social Marketing: How to Tap into the Potential of Social Media to Reach Today’s Consumers

Social Marketing: How to Tap into the Potential of Social Media to Reach Today’s Consumers

How are marketers using social media today? Simply Measured recently conducted a survey to discover key trends, successes, and challenges in the world of social media marketing.

Larisa Bedgood
Larisa Bedgood 28 November 2016
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Quality A Graphic Designer Should Have

Quality A Graphic Designer Should Have

Along with honing the skills on various software such as InDesign, Coral Draw and Photoshop a graphic designer must also possess some of the most important traits. These traits certainly make a graphic designer into a...

Bhavik Sarkhedi
Bhavik Sarkhedi 28 November 2016
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How to collect NPS on your website

How to collect NPS on your website

As part of my work, I spend a lot of time on websites. Browsing, researching and perusing are all part of a Business Development Rep’s daily tasks. Thanks to this I’ve seen my fair share of digital feedback forms. I...

Udesh Jadnanansing
Udesh Jadnanansing 25 November 2016
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The Top Ten Online Irritations Of 2016

The Top Ten Online Irritations Of 2016

Problems logging in, never-ending download sessions, unable to find what you’re looking for? If you haven’t encountered these issues online, consider yourself one of the lucky ones. Almost all of us, as consumers...

Udesh Jadnanansing
Udesh Jadnanansing 24 November 2016
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Employer Branding for Savvy Candidates

Employer Branding for Savvy Candidates

“A good name is rather to be chosen than great riches, and loving favor rather than silver and gold” (Proverbs 22:1). The principle behind this passage is self-explanatory, and as valid today as it was when it was...

Sharon Israel
Sharon Israel 23 November 2016
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Marketing Approach for Early-Stage Companies

Marketing Approach for Early-Stage Companies

John Wanamaker once said that half of the advertising budget he spends is wasted, he just doesn’t know which half. When it comes to early-stage companies, the most important thing is to create a strategy that wastes...

Ivan Brozovic
Ivan Brozovic 22 November 2016
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How Are Emailing Habits Changing?

How Are Emailing Habits Changing?

The rise of mobile truly means rise for email too. But the emailing habits are continuously changing, so keep an eye on how your subscribers prefer to read your emails!

Roland Pokornyik
Roland Pokornyik 18 November 2016
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It's a Match! Marketing and Tinder Like Each Other

It's a Match! Marketing and Tinder Like Each Other

Hey I just met you and this is crazy. Here's my Tinder, swipe right maybe? I’m sure you have heard of Tinder, right? Perhaps even tried your luck with it a few times? Well let’s pretend you have never heard of...

Abdaraouf Zouai
Abdaraouf Zouai 17 November 2016
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An Agile Approach to Market Research

An Agile Approach to Market Research

When was the last time you implemented a perfect market research campaign? You deployed quickly , got the sampling spot on, and had high completion rates? If you answered ‘I do every time’, congratulations. You are...

Robert Quint
Robert Quint 16 November 2016
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Infographic: Consumers Favor SMS Messaging, Yet Online Retailers Are Missing the Massive Opportunity to Engage

Infographic: Consumers Favor SMS Messaging, Yet Online Retailers Are Missing the Massive Opportunity to Engage

The online retail industry’s massive missed opportunity when it comes to SMS, or text messaging, as it remains an underutilized communication channel that has the potential to deliver much more value than it is today.

Oisin Lunny
Oisin Lunny 14 November 2016
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The Impact of Bad Customer Experience on Your Business

The Impact of Bad Customer Experience on Your Business

It’s cornerstone knowledge that good customer service is crucial in keeping a business alive and well. But apart from lost customers, what other impact does a bad customer experience have on your business?

Sophia Skinbjerg
Sophia Skinbjerg 10 November 2016
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10 Data Analysis and Dashboarding tools used in Digital Marketing

10 Data Analysis and Dashboarding tools used in Digital Marketing

Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing...

Udesh Jadnanansing
Udesh Jadnanansing 9 November 2016
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Creating a Lasting Impression in a Saturated Digital World

Creating a Lasting Impression in a Saturated Digital World

The World Wide Web holds an estimated 4.82 billion indexed pages, approximately the equivalent of 136.2 billion pieces of papers. With all this content out there battling for users’ interaction, how can we stand out...

Gemma Honeybell
Gemma Honeybell 8 November 2016
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