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Seven Pillars Of SharePoint

Seven Pillars Of SharePoint

SharePoint is currently one of the most widely used office web applications in the world today. In order to make the most of the SharePoint Online program, a company needs to be aware of the seven pillars of...

Joan Martin
Joan Martin 6 April 2017
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How to review the performance of your existing email strategy

How to review the performance of your existing email strategy

A huge amount of thought, ideas, research and data insight analysis goes into creating an email marketing strategy, but how many times do you then take a step back and review its performance against the original...

Jenna Tiffany
Jenna Tiffany 3 April 2017
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How AI Is Affecting Mobile Applications Development and Marketing?

How AI Is Affecting Mobile Applications Development and Marketing?

Artificial Intelligence (AI) is well known and globally appreciated innovation which opened the door to new era of technology and introduces us to the whole new dimension of human-machine interaction.

Ariana Johnson
Ariana Johnson 31 March 2017
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How Real-time Feedback Alerts Can Help Effectively Manage Your Webshop

How Real-time Feedback Alerts Can Help Effectively Manage Your Webshop

If someone told you they had some very powerful information that might make or break your webshop, would you want to hear it right away or just wait until tomorrow? Most of us would want that information on our desk...

Udesh Jadnanansing
Udesh Jadnanansing 30 March 2017
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How online feedback can improve your travel & leisure app

How online feedback can improve your travel & leisure app

‘Embrace it or go bust’ – that is the mantra of many travel companies who are currently dealing with a rapidly digitising industry. And what’s becoming apparent is that adapting to this transformation is not so much...

Udesh Jadnanansing
Udesh Jadnanansing 29 March 2017
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Why marketers must focus on user experience

Why marketers must focus on user experience

By making user experience (UX) your top priority when designing your customers’ online experience, you could reap rewards from 2:1 up to 100:1 on your investment (Forrester Research). With such compelling...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 22 March 2017
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Mapping the online customer journey for travel organisations

Mapping the online customer journey for travel organisations

In this blog we will examine the online customer journey within the travel industry – touching on key factors such as customer personas, the importance of mobile and how user feedback can enhance the journey.

Udesh Jadnanansing
Udesh Jadnanansing 22 March 2017
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Combining customer profiles with user feedback? This is why...

Combining customer profiles with user feedback? This is why...

As shown in a research carried out by Capital One, only 9% of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people...

Udesh Jadnanansing
Udesh Jadnanansing 21 March 2017
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Distinguishing the Fads From the Trends: A Marketer’s Look at Clean Living

Distinguishing the Fads From the Trends: A Marketer’s Look at Clean Living

Marketers that get distracted by the new, shiny, behaviours and drive serious business decisions based on knee-jerk glimpses of trends are setting themselves up for failure. The art of marketing in today’s world...

Lisa Luu
Lisa Luu 17 March 2017
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Can all online retail struggles be solved through digital feedback?

Can all online retail struggles be solved through digital feedback?

Online retailers face tough competition when it comes to offering a good customer experience and winning over customer loyalty. Whilst striving for this much-sought-after “perfect customer experience”, there’s still...

Udesh Jadnanansing
Udesh Jadnanansing 17 March 2017
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The values of listening to the Voice of the Customer

The values of listening to the Voice of the Customer

Having an online customer feedback tool in place is one thing. But putting it to good use and actually listening to your customers? That’s another. Unfortunately there are many instances in which online customer...

Udesh Jadnanansing
Udesh Jadnanansing 16 March 2017
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Digital's One Missing Ingredient?

Digital's One Missing Ingredient?

Harvard’s 75-year long study gives marketers something to seriously stop and think about and, it might just be the answer to digital marketing’s problems…

Kevin Adema
Kevin Adema 14 March 2017
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5 reasons to invest in User Experience for your website, app or online portal

5 reasons to invest in User Experience for your website, app or online portal

Surely investing in UX is a no-brainer for anyone who wants the best conversions from their site.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 10 March 2017
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How To Analyze (and Surpass) Your Competitors’ Marketing Strategy

How To Analyze (and Surpass) Your Competitors’ Marketing Strategy

Competition is stiff these days. It can be hard just to catch up, let alone stay ahead. But, it doesn’t have to be that way. Following a step-by-step competitor analysis process takes out all the questions about what...

Luisana Cartay
Luisana Cartay 8 March 2017
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19 Blog Sites To Help Commercial Translators

19 Blog Sites To Help Commercial Translators

There are many challenges awaiting a fresh translator. A new translator needs to be aware of what to expect—what is computer assisted translation; what are CAT tools; why is networking important and what ethical...

David Ost
David Ost 1 March 2017
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Digital Marketing is sick. Is the agency to blame?

Digital Marketing is sick. Is the agency to blame?

Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement levels continue to plummet. Forbes cites that only 32% of brands believe they have an effective...

Kevin Adema
Kevin Adema 1 March 2017
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Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your...

Udesh Jadnanansing
Udesh Jadnanansing 28 February 2017
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Context Marketing—putting it into profitable action (Part 2 of 3)

Context Marketing—putting it into profitable action (Part 2 of 3)

I’m sure you’ve seen one of the thousands of social media feeds comparing managers to leaders. And I’m sure most people who read those posts want themselves to be in the leader category and not the manager category...

Kevin Adema
Kevin Adema 27 February 2017
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Context Marketing – Putting it into profitable action (Part 1 of 3)

Context Marketing – Putting it into profitable action (Part 1 of 3)

Sitecore’s recent release of Context Marketing for Dummies® has yet again challenged the marketer of today with the resounding truth that customer-first (Context Marketing) is the only path towards digital...

Kevin Adema
Kevin Adema 22 February 2017
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Companies That Are Making Great Strides With Video

Companies That Are Making Great Strides With Video

Last month, UK newspaper The Daily Telegraph, made what seems a very bold move for a “newspaper of record.” They launched Telegraph Now Showing Hub, essentially a streaming “channel” where audiences can view long...

Dror Ginzberg
Dror Ginzberg 17 February 2017
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Adspend Keeps Growing, Despite Brexit

Adspend Keeps Growing, Despite Brexit

The UK’s referendum vote to leave the European Union shook the country and stunned financial markets, consequently causing the value of the pound to plummet. But the advertising and media industry as a whole is one...

Chris Vogt
Chris Vogt 16 February 2017
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The changing (inter)face of gambling apps, post Tinder

The changing (inter)face of gambling apps, post Tinder

Last month, London based gambling app developers Bookee launched a new gambling app. Taking inspiration from Tinder’s swipe interface to create a unique swipe-to-bet app.

Paul Swaddle
Paul Swaddle 16 February 2017
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Building Customer Loyalty With Online Feedback

Building Customer Loyalty With Online Feedback

In light of Valentine’s Day we must remind ourselves how meaningful customer relationships are, so we’ve dedicated this blog to emphasizing the importance of customer loyalty and how to enhance it through online...

Udesh Jadnanansing
Udesh Jadnanansing 16 February 2017
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Infographic: Is the UK still in love with tourist attractions?

Infographic: Is the UK still in love with tourist attractions?

The UK tourism industry is worth a staggering £127 billion. As a result, it is a significant contributor to the UK economy. But just how in love are UK tourists with tourist attractions and specifically their use...

Emily Strickland
Emily Strickland 15 February 2017
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Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
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