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Revealed: The Marketing Channel with the Best Lifetime Value

Revealed: The Marketing Channel with the Best Lifetime Value

Knowing which customer segments have a higher Lifetime Value (LTV) enables CMOs to make informed decisions about where to allocate their marketing budget. This surprising insight into LTV could mean they take a...

Angela Southall
Angela Southall 19 July 2017
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An Interactive Guide On Net Neutrality And How It Can Affect Your Business

An Interactive Guide On Net Neutrality And How It Can Affect Your Business

Net Neutrality has become a hot topic in the past few months, resurfacing after being left alone for a while. Today, tech giants are taking to the [virtual] streets and protesting against talks being conducted...

Jan Zajac
Jan Zajac 13 July 2017
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Understanding the Basics of Node.js

Understanding the Basics of Node.js

Node.js is an emerging framework for future applications. It helps in developing and managing intricate network applications. This post shows some peculiar design aspects of Node.js which makes it a powerful...

Ankit Gupta
Ankit Gupta 6 July 2017
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Tips on Managing Microsoft Dynamics CRM and ERP Projects Risk

Tips on Managing Microsoft Dynamics CRM and ERP Projects Risk

Like any software implementation, Microsoft Dynamics also sees its fair share of failures. Some never implement it properly, while some record errors while running certain projects. You may wonder if failures are...

Johnny Morgan
Johnny Morgan 4 July 2017
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Digital Agency Success? It’s Yours for the Taking!

Digital Agency Success? It’s Yours for the Taking!

Do you ever look at those digital agencies that have success running through them like a stick of seaside rock with envy? Wonder why they seem to have it so easy and you are still struggling? Wish you could flick a...

Jim Buchanan
Jim Buchanan 28 June 2017
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Why I won’t be at Cannes Lions this year.

Why I won’t be at Cannes Lions this year.

Last year, we rented a 100' motor yacht called the Accama. (see above). It came stocked with unlimited Champagne and Rosé. We shared it with the most interesting and influential people we could think of and...

Rod Banner
Rod Banner 19 June 2017
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Research: giving online shoppers experiences they demand

Research: giving online shoppers experiences they demand

Our recent research has found that more than three quarters (80%) of consumers claim that receiving a personal service is important when purchasing online, highlighting the need for human interaction to be available...

Julien Hervouët
Julien Hervouët 19 June 2017
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How To Write Content That’s Easy To Localize

How To Write Content That’s Easy To Localize

Do you want to know how to reduce costs and get to market faster? Write content that's easy to localize!

David Ost
David Ost 15 June 2017
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How To Master Localized SEO

How To Master Localized SEO

When you’re rolling out different language versions of your website, ignore localized SEO at your peril. Failing to consider local keywords, backlinks and social media could cost you valuable site visitors. You’re...

David Ost
David Ost 14 June 2017
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What does the online customer journey look like for tech companies?

What does the online customer journey look like for tech companies?

The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online...

Udesh Jadnanansing
Udesh Jadnanansing 12 June 2017
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6 ways UX can improve your existing website

6 ways UX can improve your existing website

Nowadays more and more businesses are realising the financial and non-financial benefits of implementing a user-centred approach to their website or web application. From increased conversions to reduced costs, the...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 7 June 2017
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Netting a wider readership through smart analytics

Netting a wider readership through smart analytics

It’s a tumultuous time for news providers. Web-based content has meant younger news sites are drawing readers away from the established publications with traditionally loyal readers. The internet doesn’t care for...

Lisa Luu
Lisa Luu 7 June 2017
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CEOs Top Business Priorities In 2017 [Infographic]

CEOs Top Business Priorities In 2017 [Infographic]

According to Gartner`s survey, digital transformation and business growth are top priorities for CEOs in 2017. It says that CEOs have already begun the process of digital business transformation and are scaling up...

Rajneesh Kumar
Rajneesh Kumar 2 June 2017
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Mobile App Development: How To Decide Between Native, Hybrid or Web [Infographic]

Mobile App Development: How To Decide Between Native, Hybrid or Web [Infographic]

Mobile app development companies are getting serious about the platforms they choose for creating applications. On one hand, where such services are available with a number of companies, there is still some conflict...

Janet Scott
Janet Scott 1 June 2017
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Cart Abandonment Rates Fall To 75.6% For Q1 2017 [Infographic]

Cart Abandonment Rates Fall To 75.6% For Q1 2017 [Infographic]

The global cart abandonment rate for the first three months of 2017 was 75.6%, a fall of 1.2% from the last quarter. This data is taken from more than 500 of SaleCycle's clients, and we have tracked abandonment...

Graham Charlton
Graham Charlton 24 May 2017
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Marketing Experiments vs Tests: Why Marketers Need to Know The Difference

Marketing Experiments vs Tests: Why Marketers Need to Know The Difference

Both tests and experiments are critical for growth. But knowing the difference between these two approaches can help you advance your organization’s learning of what works to drive revenue. There’s a science to both...

RJ Talyor
RJ Talyor 22 May 2017
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Facebook Trends UK: March & April 2017

Facebook Trends UK: March & April 2017

Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and...

Jan Zajac
Jan Zajac 19 May 2017
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What is a Discovery Phase and why do I need one for my website, app or portal project?

What is a Discovery Phase and why do I need one for my website, app or portal project?

Undertaking a new digital project is usually a significant investment for most organisations and one that is expected to provide a decent financial return. But as with any investment there comes risk, and as someone...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 11 May 2017
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Use of Audience IDs set to rocket to almost two-thirds of online ad spend by 2020

Use of Audience IDs set to rocket to almost two-thirds of online ad spend by 2020

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to a new report from Yahoo and Enders Analysis.

Nigel Clarkson
Nigel Clarkson 8 May 2017
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What is L10n? All The Localization Stats, Facts And Data You Need To Know

What is L10n? All The Localization Stats, Facts And Data You Need To Know

Got any doubts about L10n? Or localization, if you prefer to call it that? Check out this article and get all the data you need on one of the fastest growing industries in the United States.

David Ost
David Ost 5 May 2017
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The Three Categories of Online Customer Feedback

The Three Categories of Online Customer Feedback

I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback...

Udesh Jadnanansing
Udesh Jadnanansing 4 May 2017
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How to increase feedback response rates

How to increase feedback response rates

Maybe your online feedback response rates are a little lower than what you would like? Perhaps some of that feedback is not so relevant to what you are trying to achieve. So how can you increase feedback response...

Udesh Jadnanansing
Udesh Jadnanansing 3 May 2017
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The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

Data represents a new type of economic asset that can offer companies a decisive competitive advantage, as well as damage the reputation and bottom-line of those that remain unsuccessful at ensuring the security and...

Ronald van Loon
Ronald van Loon 21 April 2017
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Managing in-store mobile device usage

Managing in-store mobile device usage

Customer experience is the new currency for in-store growth and success. The physical retail store has never had to work harder to remain relevant in a world where customer expectations and demands are sky-high.

Gary Topiol
Gary Topiol 19 April 2017
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Seeing your real customers: The switcher, the jilted, the savvy and the helpers

Seeing your real customers: The switcher, the jilted, the savvy and the helpers

Your customers are forever changing. Yet over a long period of time this change can seem so slow and gradual that it seems impossible to determine any movement at all. But without understanding these changes, a...

Richard Jenkings
Richard Jenkings 12 April 2017
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