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Cyber Security Lessons To Protect Your Business

Cyber Security Lessons To Protect Your Business

We learn at nursery school that sharing is good. However, kids are not naturally programmed to share fun toys with others but we teach them that sharing is good and that sharing is fun...

Digital Doughnut Contributor
Digital Doughnut Contributor 27 October 2017
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Investing In PIM Is Like Investing In Customer Value

Investing In PIM Is Like Investing In Customer Value

In the world of digital, product information management is an involving discipline. Product information management in organizations encompasses a wide range of functions. In most centrally managed organizations...

Rajneesh Kumar
Rajneesh Kumar 26 October 2017
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Custom Website Design vs Template Website Design [Gifographic]

Custom Website Design vs Template Website Design [Gifographic]

Custom designs have proven to produce a better conversion rate than templates, and hence they are a better ROI. The following infographic gives further justification to why you should opt for a custom web design...

Asad Ali
Asad Ali 26 October 2017
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Reduce Your Unsubscribe Rate: 8 Questions you Need to Ask Yourself

Reduce Your Unsubscribe Rate: 8 Questions you Need to Ask Yourself

There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate.

Richard Fallah
Richard Fallah 25 October 2017
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8 Reasons to Choose PHP for E-commerce Websites

8 Reasons to Choose PHP for E-commerce Websites

PHP is a versatile, free and flexible scripting language that can offer e-commerce websites a robust and scalable tool for business.

Jasmine Morgan
Jasmine Morgan 24 October 2017
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[Infographic] The Evolution of Instagram Ads

[Infographic] The Evolution of Instagram Ads

In 2010, the world was introduced to a seemingly-simple photo-sharing app called Instagram. With a hipster polaroid logo and new filters beyond standard sepia and B&W tones, I don't think anyone would have...

Will Price
Will Price 23 October 2017
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Three things we learned from the Now You Know Europe conference

Three things we learned from the Now You Know Europe conference

The Brandwatch Now You Know Europe conference last week was a fantastic opportunity to catch up on the latest developments in the world of social listening. Below we list our key takeaways for the two-day event that...

Linus Gregoriadis
Linus Gregoriadis 23 October 2017
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A/B Testing Best Practices: Don't Make These Mistakes

A/B Testing Best Practices: Don't Make These Mistakes

A/B testing is an incredibly useful method for testing your marketing assumptions. A/B tests aim to bring some objectivity to what was once a largely creative domain. Controlled experiments, in which test subjects are...

Richard Fallah
Richard Fallah 20 October 2017
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The Significant Role of Apps in IoT

The Significant Role of Apps in IoT

How mobile apps will shape the future of IoT devices and how people interact with them.

Evan Rose
Evan Rose 18 October 2017
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Reimagining Business Innovation, Competitiveness, and Productivity through Big Data

Reimagining Business Innovation, Competitiveness, and Productivity through Big Data

Big data has infiltrated all areas of business and can now be used as a real growth factor for innovation, getting a competitive advantage and increasing productivity.

Jasmine Morgan
Jasmine Morgan 17 October 2017
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Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
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Survival of the fastest: How A.I can help meet every changing customer demands

Survival of the fastest: How A.I can help meet every changing customer demands

In a business environment where being fast, agile and responsive to ever changing customer demands are more important than ever, businesses are vying for ways to harness technology to offer increasingly personalised...

Dan Telling
Dan Telling 16 October 2017
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Bravo, Nationwide. Bravo

Bravo, Nationwide. Bravo

If you open a newspaper or watch TV you will see Nationwide's excellent refer-a-friend programme, where their 15 million existing members can share the love and invite their friends to switch their current...

Peter Cunningham
Peter Cunningham 16 October 2017
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Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that...

Leonie Mercedes
Leonie Mercedes 16 October 2017
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These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are...

Mike Norman
Mike Norman 13 October 2017
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The 4 things every data-driven mobile marketer should have on their agenda

The 4 things every data-driven mobile marketer should have on their agenda

Every marketer — mobile or otherwise — should be data-driven and here's how...

Matthew Winters
Matthew Winters 13 October 2017
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Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Ever wondered how the costs compare for Decoupled Headless CMS - Content as a Service (CaaS) providers IBM Watson Content Hub, Kentico Cloud, Contentful, Prismic and Umbraco Cloud? Well, wonder no more!

Ryan Gains
Ryan Gains 11 October 2017
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How Customer Feedback Facilitates Growth for SaaS Startups

How Customer Feedback Facilitates Growth for SaaS Startups

The technology industry is – without a doubt – fiercely competitive. This is especially true for startups that offer Software as a Service (SaaS) as their survival obligates them to meet demands of constant innovation...

Udesh Jadnanansing
Udesh Jadnanansing 9 October 2017
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Machine Learning – On Its Way to Revolutionize Digital Transformations

Machine Learning – On Its Way to Revolutionize Digital Transformations

According to the latest predictions, digital transformation is coming of age and becoming a part of major corporate strategies. AI has taken a step ahead and its algorithms are being set to allow machines to learn by...

James Warner
James Warner 9 October 2017
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Top POS Solutions for Magento Store

Top POS Solutions for Magento Store

The evolution of in-store retail is necessary to cater to fast paced shoppers who aren’t willing to wait in line to conduct purchase transactions that take minutes! With an omnichannel setup, modern business owners...

Akashdeep Sharma
Akashdeep Sharma 9 October 2017
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Three things we learned at the Festival of Marketing

Three things we learned at the Festival of Marketing

Last week Digital Doughnut joined hundreds of marketers attending the Festival of Marketing at Tobacco Dock in East London, to hear 160 hours of presentations and panel discussions spread over two days.

Linus Gregoriadis
Linus Gregoriadis 9 October 2017
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Is this the era of digital mortality?

Is this the era of digital mortality?

The advancement of AI & digital may mean that in the future we will be able to store our memories and the implications that a post-mortem digital continuity could have on the way we live and perceive death are...

Digital Doughnut Contributor
Digital Doughnut Contributor 6 October 2017
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The importance of ultra personalisation in the luxury industry

The importance of ultra personalisation in the luxury industry

In this article Anant Sharma, CEO of Matter of Form, discusses the importance of ultra personalisation in the luxury industry and how luxury brands need to be brave and embrace change in their eCommerce to thrive and...

Anant Sharma
Anant Sharma 6 October 2017
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Must-Have Strategies for Your Effective Mobile Engagement

Must-Have Strategies for Your Effective Mobile Engagement

Customer engagement is critical for brands. Learning what customers want and then giving it to them is key in not only building brand loyalty, but also advocacy to foster customers for life.

Matthew Winters
Matthew Winters 4 October 2017
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How to Build a Successful, Effective Landing Page

How to Build a Successful, Effective Landing Page

It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there.

Richard Fallah
Richard Fallah 4 October 2017
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