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Why you shouldn’t use Multiple ESPs (Email Service Providers)

Why you shouldn’t use Multiple ESPs (Email Service Providers)

Using multiple Email Service Providers might seem like a good idea for your business. Trying out various free plans and trying to get by without paying as much. Or it could be one department likes using one provider...

Aniel Bhaga
Aniel Bhaga 12 December 2017
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Why do Christmas campaigns make us so damn emotional?

Why do Christmas campaigns make us so damn emotional?

We looked at the most popular Christmas campaign of this year - and what were considered to be the worst ones of all time - and decided to neurotest their performance. There was one surprising aspect that was common...

Digital Doughnut Contributor
Digital Doughnut Contributor 12 December 2017
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Why Everyone Needs a Social Media Strategy. Even YOU!

Why Everyone Needs a Social Media Strategy. Even YOU!

Admittedly, it’s a difficult task to get a handle on your own social media strategy when you’re pouring most resources into building your clients’ brands. However, there is immense value in taking a moment to think...

Richard Fallah
Richard Fallah 11 December 2017
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Top Mobile App Development Trends For 2018

Top Mobile App Development Trends For 2018

Mobile app space is ever evolving and with technological innovations, it is going to take a huge step in 2018.

Hemang Rindani
Hemang Rindani 8 December 2017
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The death of inbound marketing in professional services?

The death of inbound marketing in professional services?

The key, is truly getting to know your clients, their interests, their challenges today/tomorrow and their preferences for content/communication channel. Get a 360 degree view of them. Don't worry about where they...

James Darrall
James Darrall 7 December 2017
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What is relationship marketing and how can it help you get referrals?

What is relationship marketing and how can it help you get referrals?

You may be contacting fewer people and doing it less frequently but the biggest benefit of this is you will be attracting the right audience. This audience will love your content, they will love working with you and...

James Darrall
James Darrall 7 December 2017
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The Secret You Don’t Want To Tell Your CFO When Your Marketing Budget Gets Cut

The Secret You Don’t Want To Tell Your CFO When Your Marketing Budget Gets Cut

New and sophisticated tools are now available to marketers to help prove the value of marketing spend. These tools are all the more valuable in an era of zero-based budgeting and close boardroom scrutiny of marketing...

Sandro Catanzaro
Sandro Catanzaro 6 December 2017
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Google's Android Oreo brings the X factor to Android app development

Google's Android Oreo brings the X factor to Android app development

Google introduced Android 8.0 Oreo at its recent launch event in New York at the former Nabisco factory where Oreo cookies were first produced. Android Oreo is one of the most versatile versions of Android, as it'...

Ajay Goyal
Ajay Goyal 6 December 2017
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What Is AI? | Artificial Intelligence For Beginners

What Is AI? | Artificial Intelligence For Beginners

Do you remember the first time that you saw R2D2 and C3P0 from Star Wars? These two robots exhibited human-like behavior as they interacted with people and the world around them. How about when the whole world was...

Ronald van Loon
Ronald van Loon 6 December 2017
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GDPR: the ultimate checklist

GDPR: the ultimate checklist

There are now mere months until the General Data Protection Regulation (GDPR) becomes enforceable. It is set to have an unprecedented impact on organisations from every industry if they hold the personal data of EU...

J Cromack
J Cromack 5 December 2017
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What Is Machine Learning And How Does It Work?

What Is Machine Learning And How Does It Work?

Machine Learning is all around us and we experience it everyday. It is an important part of our daily lives, shaping our society, culture and even our future. It affects how we work, socialize and play.

Ronald van Loon
Ronald van Loon 5 December 2017
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Is there an ‘Uncanny Valley’ of advertising AI?

Is there an ‘Uncanny Valley’ of advertising AI?

As AI is getting increasingly ubiquitous, improving exponentially every year, there comes a point when people get an eerie feeling from its proximity to 'the real thing' - this point is called the uncanny valley.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 December 2017
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Top 7 AI solutions for (grocery) retail

Top 7 AI solutions for (grocery) retail

Artificial intelligence gives retailers a new way to bring back a more personalized shopping experience for their customers. The need to act quickly is clear – brick-and-mortar retailers will continue to fight an...

Stephan Visarius
Stephan Visarius 4 December 2017
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How are businesses using AR and smart video to transform your shopping experience?

How are businesses using AR and smart video to transform your shopping experience?

The big data revolution is here – now every business, regardless of size, can gather vast quantities of anonymised data. This can then be used to gain valuable insight on shopper habits and in-store preferences, which...

Scott Brothers
Scott Brothers 4 December 2017
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Mobile Data Traffic Explosion: Explore IoT, 5G, & VR Opportunities

Mobile Data Traffic Explosion: Explore IoT, 5G, & VR Opportunities

Experts believe that global mobile data traffic is set to explode, reaching 100 exabytes per month in 2023 coming from 31.6 billion mobile devices, which is almost double the devices we have now. This rise in mobile...

Ronald van Loon
Ronald van Loon 1 December 2017
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Learning Lessons from Native Advertising: How TV is Embracing Digital

Learning Lessons from Native Advertising: How TV is Embracing Digital

I remember a conference a few years ago where Fred Wilson, the tech venture capitalist was talking about something called “native advertising”. Back then it was purely in relation to sponsored content, but now is one...

Dale Lovell
Dale Lovell 1 December 2017
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Why real-time is the right time

Why real-time is the right time

Today’s marketers have an increasing need for speed. Consumers want brands to be faster than ever in anticipating and responding to their needs, with almost two-thirds (64%) expecting companies to interact with...

Vanessa Tadier
Vanessa Tadier 1 December 2017
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4 Reasons Why PIM Holds the Key for Your Organizational Success

4 Reasons Why PIM Holds the Key for Your Organizational Success

Enterprises are catching up with the evolution. From initially giving customers the right content to lap up, to relevant content becoming a key expectation of customers irrespective of the touch point – the rules of...

Rajneesh Kumar
Rajneesh Kumar 30 November 2017
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Digital Agencies: Using ‘as-a-service’ Systems to Win Retail Clients

Digital Agencies: Using ‘as-a-service’ Systems to Win Retail Clients

88% of agency clients expect the business environment to be tougher this year than last year due to factors such as Brexit uncertainty, increased downward pressure on budgets and intense competition (UTTL Report 2017)...

Anna Bravington
Anna Bravington 30 November 2017
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Blockchain: The Invisible Technology That's Changing the World

Blockchain: The Invisible Technology That's Changing the World

Blockchain is in the very early stages and people first need to understand clearly what the blockchain use cases are before mass adoption begins. At the moment the speed of development is very slow as a result of...

avita dcosta
avita dcosta 30 November 2017
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Digital Marketing Trends for 2018: Micro-Scale & Richer Content

Digital Marketing Trends for 2018: Micro-Scale & Richer Content

There has never been a more exciting time for brands to jump into the digital marketing arena than now. Any strong digital marketing strategy will need to take into account upcoming trends as we head into 2018...

Richard Fallah
Richard Fallah 29 November 2017
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Building a Community Means Solving a Problem, Together

Building a Community Means Solving a Problem, Together

Any brand wanting to set up a community has a key challenge to meet - customer engagement

Libby Duane Adams
Libby Duane Adams 29 November 2017
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Is Something Missing From Your 2018 Marketing Plan?

Is Something Missing From Your 2018 Marketing Plan?

Whilst most marketing plans typically include PPC, SEO, eMail and Social Media, many are missing out on this high performing channel. Are you?

Angela Southall
Angela Southall 28 November 2017
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Why You Still Need to Use Emails in Your Marketing Strategy

Why You Still Need to Use Emails in Your Marketing Strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email...

Richard Fallah
Richard Fallah 24 November 2017
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How to Reduce Returns with the Help of a Digital Advisor

How to Reduce Returns with the Help of a Digital Advisor

Product returns are a huge problem for online retailers worldwide. In fact, almost a third of all e-commerce purchases are being returned (that’s 3x more than in-store purchases!). Digital advisors are designed to...

Ada Okoli
Ada Okoli 23 November 2017
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