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How To Create A Digital Marketing Campaign

How To Create A Digital Marketing Campaign

Follow these simple steps to define your digital campaign.

Julia Deutsch
Julia Deutsch 11 August 2015
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Display Advertising Has Moved On . When Will Brands Catch Up?

Display Advertising Has Moved On . When Will Brands Catch Up?

Why am I seeing advert after advert for toilets, specifically from the company I purchased a toilet from in the first place?

Martin Wallace
Martin Wallace 6 August 2015
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How To Make Your Data Actionable

How To Make Your Data Actionable

The explosion of data available presents a huge opportunity, but has left many scratching their head.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 August 2015
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Why Every Business Needs A Customer Data Capture Strategy

Why Every Business Needs A Customer Data Capture Strategy

A good data capture strategy will deliver high quality customer data, allowing you to better understand your customers

John Woodrow
John Woodrow 3 August 2015
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The Marketer's Latest Tool: Age And Gender Detection

The Marketer's Latest Tool: Age And Gender Detection

Something of enormous impact is happening in marketing right now. The era of "big data" is here, and for the first time in history marketing is becoming a mathematical proposition rather than one of art and...

Alexis Ternoy
Alexis Ternoy 30 July 2015
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How You Can Use Social Media For Customer Management Like These Brands

How You Can Use Social Media For Customer Management Like These Brands

Want to get started on social CRM, but looking for a little inspiration?

Digital Doughnut Contributor
Digital Doughnut Contributor 21 July 2015
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Customer Relationship Management: What Are The Benefits?

Customer Relationship Management: What Are The Benefits?

RM should not be seen as a purely IT solution, because truly successful CRM is built on a solid sales and marketing strategy.

William Yates
William Yates 21 July 2015
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When You Are Hosting A Party, It

When You Are Hosting A Party, It's All In The Detail

It is very easy to get over-excited and want to include as many people as possible on a campaign to ensure for high uptake, maximum revenues, increased customer engagement etc.

Digital Doughnut Contributor
Digital Doughnut Contributor 17 July 2015
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Six Simple Growth Hack Tips to Drive Your Business Into Hyper-Growth

Six Simple Growth Hack Tips to Drive Your Business Into Hyper-Growth

Some simple growth hack tips that can be applied within days, and deliver significant improvement to sales

Matt Janaway
Matt Janaway 8 July 2015
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Seven Ways To Turn Email Into A Customer Services Opportunity

Seven Ways To Turn Email Into A Customer Services Opportunity

It may seem obvious that brands should be available to customers via email, yet many businesses neglect this channel. Here are our seven best practice tips .

Jennifer Trenery
Jennifer Trenery 6 July 2015
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Marketing Database Management: Precision Drives Sales

Marketing Database Management: Precision Drives Sales

What we have observed, and seems to be a common denominator across most data we review, is the lack of segmentation that has been undertaken as datasets are built.

William Yates
William Yates 3 July 2015
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Data Not Cool? Think Again .

Data Not Cool? Think Again .

"Everybody wants to work for Google", exclaims my colleague, after a chat with a fellow networker about recruiting CRM and data managers.

Martin Wallace
Martin Wallace 1 July 2015
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Content Marketing And Marketing Automation Assets: Quality Or Just Quantity?

Content Marketing And Marketing Automation Assets: Quality Or Just Quantity?

Marketers know that our contacts in all of our target communities are time-poor, due to logistical and economic factors.

William Yates
William Yates 22 June 2015
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Five Tips For Smarter Social Integration

Five Tips For Smarter Social Integration

Social media doesn't switch off, which is why it's a vital part of your integrated marketing campaigns. Follow our five tips for better social integration to see improved results across all channels.

Jennifer Trenery
Jennifer Trenery 12 June 2015
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Inbound Marketing: Are You Talking To Me?

Inbound Marketing: Are You Talking To Me?

Recent trends indicate that there has been a steady decline in the performance of conventional outbound marketing...

William Yates
William Yates 11 June 2015
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There's Something About Mary (Meeker)

There's Something About Mary (Meeker)

Mobile is the biggest business news of the 21st century, Mary Meeker has been reporting from the frontlines for 15 years.

Oisin Lunny
Oisin Lunny 3 June 2015
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Google Penalties: Is Getting A Pardon Possible?

Google Penalties: Is Getting A Pardon Possible?

Nothing that strikes more terror in the hearts of SEOs and webmasters than receiving a manual action notice via Google Webmaster Tools.

Alexis Ternoy
Alexis Ternoy 29 May 2015
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How To Discover The Hidden Value In Your Customer Data

How To Discover The Hidden Value In Your Customer Data

How can you derive patterns from countless data sources to optimize customer experience and create a competitive advantage?

Ronald van Loon
Ronald van Loon 27 May 2015
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Six Ecommerce Top Tips From The Experts

Six Ecommerce Top Tips From The Experts

Involved in ecommerce? Grab a few top tips from industry insiders ahead of their webinar at this week's eCommerce summit.

Kath Pay
Kath Pay 26 May 2015
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Managing Digital Assets Tto Maximise Efficiency

Managing Digital Assets Tto Maximise Efficiency

Successful digital marketing is effortlessly smooth on the surface - not to mention attractive and engaging - but this expertly conceals a complex machine underneath.

Jennifer Trenery
Jennifer Trenery 22 May 2015
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Biggest Budgetary Challenges For Multi-Location Brands

Biggest Budgetary Challenges For Multi-Location Brands

We consider the biggest budget-busters for multi-location brands, and present a solution to meet their most crucial - and costly - marketing challenges.

Jennifer Trenery
Jennifer Trenery 14 May 2015
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Five Essential Digital Metrics

Five Essential Digital Metrics

There's a plethora of digital marketing measures out there, all of which are useful in one way or another - but which are the ones you rely on the most? We've outlined our favourite five across all channels...

Jennifer Trenery
Jennifer Trenery 6 May 2015
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Exclusive: Beyond The Browser - Today's Cross-Channel World

Exclusive: Beyond The Browser - Today's Cross-Channel World

Successful marketers will be those who move beyond the browser and follow their customers into a cross-channel world.

Neil Joyce
Neil Joyce 27 April 2015
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Don't Write Off Email Just Yet

Don't Write Off Email Just Yet

How crucial is email to your digital marketing strategy?

Martin Wallace
Martin Wallace 10 April 2015
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Are You Burying Your Video Content In The Garden?

Are You Burying Your Video Content In The Garden?

April sees the culmination of two historic celebrations; Easter and 25 Years of You've Been Framed.

Matt Webster
Matt Webster 31 March 2015
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