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Customer Engagement: Big Data Or Big Ideas?

Customer Engagement: Big Data Or Big Ideas?

Today, marketing automation (MA), pay-per-click (PPC) and Programmatic Advertising (PA) campaigns, along with social advertising all generate huge quantities of performance data, barraging even experienced marketers...

William Yates
William Yates 10 March 2016
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Google's New AdWords Ad Layout Analysed

Google's New AdWords Ad Layout Analysed

Google surprised the online marketing world by launching a radical change to its well-established ad layout on the search page. The traditional model of two or three ads above the organic search results paired with...

Barney Durrant
Barney Durrant 9 March 2016
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Why SEO Is A Waste Of Time

Why SEO Is A Waste Of Time

Traditionally SEO was all about putting keywords into key areas that Google would look for and be found by those searching the internet for your services but since every man and his dog has a website now a days...

Stuart Marler
Stuart Marler 8 March 2016
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Britain’s Biggest Brands Are Losing Trust

Britain’s Biggest Brands Are Losing Trust

A recent study from Brand Vista was conducted in order to find out how must trust customers have in some of the biggest brands, and the results are pretty surprising.

Adam Maidment
Adam Maidment 4 March 2016
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Trends In Internet Use – China

Trends In Internet Use – China

In celebration of the Lunar New Year, we have reviewed current trends in internet use in China. Happy Chinese New Year from us to you!

Lucy Forbes
Lucy Forbes 3 March 2016
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Why Healthcare Needs To Care About Cybersecurity

Why Healthcare Needs To Care About Cybersecurity

A hospital recently had to deal with a situation almost no one could’ve predicted: They were held to ransom by hackers. As TimesLIVE reports, Hollywood Presbyterian Medical Center “paid hackers a ransom of $17000 in...

Daniel Durandt
Daniel Durandt 1 March 2016
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USP And Differentiation In Online B2B Marketing

USP And Differentiation In Online B2B Marketing

The unique selling proposition (USP) or unique selling point is a marketing concept first put forward as a hypothesis to describe a blueprint for successful advertising campaigns in the 1940s.

William Yates
William Yates 1 March 2016
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Home Insurance – Online Providers Failing To Help Customers

Home Insurance – Online Providers Failing To Help Customers

A recent Global Reviews webinar, Home Insurance: How Australian and UK websites compare, looks at the Digital Sales Effectiveness (DSE) of online home insurance brands in both regions.

Suzy Coulson
Suzy Coulson 1 March 2016
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Google's Removing Paid Ads From The Right Hand Side Of Search Results

Google's Removing Paid Ads From The Right Hand Side Of Search Results

Have you noticed something different about Google search results recently? Google is always trying out different layouts and displays in search results, to ensure they are providing users with the most relevant search...

Grace Bethell
Grace Bethell 29 February 2016
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Paid Content Distribution: Know Thy Platforms

Paid Content Distribution: Know Thy Platforms

A colleague recently talked about how Twitter is not Facebook (and vice versa) and gave some really good examples and tips on how to tailor your social strategy to the characteristics and requirements of each platform...

Eleanna Sbokou
Eleanna Sbokou 12 February 2016
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Age Nothing But A Number?

Age Nothing But A Number?

Marketers have historically used age as a key metric in targeting customers, yet research shows that attitude is increasingly becoming a better indicator of consumer interest.

Mike Owen
Mike Owen 9 February 2016
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The Marketer's Guide to Cross-Channel Marketing

The Marketer's Guide to Cross-Channel Marketing

Many marketers have a fairly good idea of what it means, but there is still a shroud of mystery about what it takes to join the ranks of “cross-channel marketing.”

Larisa Bedgood
Larisa Bedgood 4 February 2016
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How A Digital Transformation Can Improve Customer Experience With Big Data

How A Digital Transformation Can Improve Customer Experience With Big Data

What Is a Digital Transformation and Why Is It Important?

Ronald van Loon
Ronald van Loon 25 January 2016
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Analytics: Understanding The Whole Picture

Analytics: Understanding The Whole Picture

Many client-side marketers find that despite latest analytical methodologies, they still feel unable to apply this information to real-world market development.

William Yates
William Yates 22 January 2016
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What The New EU Data Laws Mean For Multi-Unit Retailers

What The New EU Data Laws Mean For Multi-Unit Retailers

With the agreed reform set to arrive in the spring, what exactly will new EU data protection legislation mean for your marketing department?

Jennifer Trenery
Jennifer Trenery 21 January 2016
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2016 Trends: How Brands Should Leverage Customer Data

2016 Trends: How Brands Should Leverage Customer Data

Some ideas on how to tackle the customer data challenge in 2016…

Martin Wallace
Martin Wallace 21 January 2016
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3 Ways Companies Use Real-Time Insight To Accelerate Growth

3 Ways Companies Use Real-Time Insight To Accelerate Growth

Forbes recently published an article titled “16 Marketing Predictions For 2016 from the C-Suite”, and unsurprisingly prediction #3 related to real-time.

Larisa Bedgood
Larisa Bedgood 20 January 2016
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Generating More Leads Through Marketing Automation

Generating More Leads Through Marketing Automation

Are some people putting too much faith in marketing automation? Let's take a look.

John Terra
John Terra 5 January 2016
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Qwerty, Dragon And Football: Why We Are Still Not Using Password Managers

Qwerty, Dragon And Football: Why We Are Still Not Using Password Managers

Why do we continue to use terrible passwords, shun helpful password managers, and risk everything?

Alexis Ternoy
Alexis Ternoy 11 December 2015
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What Is Marketing Operations [And What Does Their Data Strategy Mean for Your Business]?

What Is Marketing Operations [And What Does Their Data Strategy Mean for Your Business]?

To ensure your marketing operations strategy is successful you need to align your various business functions to an enterprise wide, long-range, vision of top level strategic goals.

Andrew Freeman
Andrew Freeman 7 December 2015
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5 Tips To Maintain The Balance Between Form vs Function

5 Tips To Maintain The Balance Between Form vs Function

Dynamic functionality has become an integral part of web design as consumers jump between desktop and mobile devices.

Suzy Coulson
Suzy Coulson 2 December 2015
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The Road To Revenue Is Paved With Good Data - 99% Of Marketers Agree

The Road To Revenue Is Paved With Good Data - 99% Of Marketers Agree

There is a TON of data being produced every day, but there is so much of it. Too much in fact!

Larisa Bedgood
Larisa Bedgood 25 November 2015
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Why Should You Be Obsessed With Big Data?

Why Should You Be Obsessed With Big Data?

If you aren't harnessing big data you're running the risk of being left behind by your competition

Tom Chapman
Tom Chapman 4 November 2015
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A Data Powered World Cup

A Data Powered World Cup

Rugby Union is becoming increasingly progressive when it comes to sports technology, and this year's World Cup final reflected this.

Tim Patrick-smith
Tim Patrick-smith 2 November 2015
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Data Revolution, The Gold Rush Of The 21st Century

Data Revolution, The Gold Rush Of The 21st Century

From the eras of mining gold, iron, oils and natural gas we have currently entered into an era of "Data Mining".

Sethuraman Janardhanan
Sethuraman Janardhanan 26 October 2015
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