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What Is The Online Voice Of The Customer?

What Is The Online Voice Of The Customer?

The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service.

Udesh Jadnanansing
Udesh Jadnanansing 27 January 2017
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The Best PPC Practices

The Best PPC Practices

PPC, or Pay-Per-Click advertising, can either be a waste of resources, or an incredibly important addition to your growth strategy.

Richard Fallah
Richard Fallah 27 January 2017
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Do You Benchmark?

Do You Benchmark?

In the field of marketing, there are lots of words that people know but can’t explain. One of them is benchmarking. And today we’re going to not only explain it to you, but also show you how important it is for every...

Jan Zajac
Jan Zajac 26 January 2017
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MicroApps: One Of The Trends To Watch Out For

MicroApps: One Of The Trends To Watch Out For

The ability to quickly download interactive micro apps directly into messengers and even search results is quickly gaining traction, and is definitely a trend to watch out for.

Paul Swaddle
Paul Swaddle 26 January 2017
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Journey Science In Telecom: Take Customer Experience To The Next Level

Journey Science In Telecom: Take Customer Experience To The Next Level

With customer journey analytics, you can evaluate the touchpoints to journeys, and revamp your strategies to better cater to customers’ needs.

Ronald van Loon
Ronald van Loon 25 January 2017
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How To Grow Your Email List With Intelligent Videos

How To Grow Your Email List With Intelligent Videos

In this post I’ll tell you about the different opportunities that video marketing holds, and how you use them in the most efficient way to generate more leads for your email marketing list.

Kristian Jønsson
Kristian Jønsson 23 January 2017
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VR Gambling Expected To Grow 800% By 2021

VR Gambling Expected To Grow 800% By 2021

With new VR offerings already retailing today at the incredibly affordable price of around £15, this technology has well and truly landed, and the gambling industry has seen an opportunity to be firmly seated on...

Paul Swaddle
Paul Swaddle 23 January 2017
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It Is Time For Enterprises To Embrace Mobility

It Is Time For Enterprises To Embrace Mobility

Today, enterprises are devoting massive efforts towards application development, with a specific focus on mobile device capabilities. Mobility, in whatever form, is changing the way people work and collaborate.

Nick Pike
Nick Pike 23 January 2017
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How To Improve Mobile Experience Using Digital Feedback

How To Improve Mobile Experience Using Digital Feedback

Ever looked around and noticed that almost everyone is glued to their mobile phones? Doesn’t matter if they’re checking a work email, shopping online, texting a friend or watching videos of cats…everyone is connected...

Udesh Jadnanansing
Udesh Jadnanansing 19 January 2017
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2017 Prediction: The Top 10 E-Commerce Shopping Days

2017 Prediction: The Top 10 E-Commerce Shopping Days

Mark these dates in your calendars and planners right now.

Sophia Skinbjerg
Sophia Skinbjerg 19 January 2017
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Is Digital Development On The Rise For B2B Companies?

Is Digital Development On The Rise For B2B Companies?

At the recent CustomerTalk digital marketing event one topic that stood out the most for me was the expert panel debate on the issue that “Digital development is more important for B2C companies than it is for B2B” .

Udesh Jadnanansing
Udesh Jadnanansing 18 January 2017
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Is Your Digital Transformation Merely a Digital Overlay?

Is Your Digital Transformation Merely a Digital Overlay?

It seems that every industry is talking about digital transformation, or digital business transformation. It is frequently viewed as going paperless, but it would be more accurate to describe it as embracing new...

Michelle Hay
Michelle Hay 17 January 2017
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Spatial Data For Marketing

Spatial Data For Marketing

The ever-growing usage of mobile phones and the constantly rising screen time provides marketers with more and more data for decision making. Location is one of the key pillars on which marketers build their digital...

Eren Kocyigit
Eren Kocyigit 12 January 2017
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It’s Time to Speak to your Digital Agency About Online Customer Feedback

It’s Time to Speak to your Digital Agency About Online Customer Feedback

Picture this. You are the marketing executive of a company that is currently undergoing massive growth. Your responsibility involves overseeing all digital marketing initiatives within your company which range...

Udesh Jadnanansing
Udesh Jadnanansing 11 January 2017
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5 Common Misconceptions About Online Customer Feedback Debunked

5 Common Misconceptions About Online Customer Feedback Debunked

“Nah, I don’t need any feedback forms. I cannot understand how that would increase sales on my website. I don’t even have enough visitors as it is.” Which is what a digital marketer from a media company said to me...

Udesh Jadnanansing
Udesh Jadnanansing 11 January 2017
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2017 Big Data Trends

2017 Big Data Trends

Everybody talks about how data is growing in databases of businesses and nearly everyone agrees that big data has taken the business world by storm.  

Eren Kocyigit
Eren Kocyigit 11 January 2017
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Digital Marketing Trends for 2017

Digital Marketing Trends for 2017

Planned your 2017 marketing strategies? Check out in this presentation 12 trends and predictions coming your way!

Richard Fallah
Richard Fallah 11 January 2017
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What Is Website Feedback Analytics?

What Is Website Feedback Analytics?

Website feedback analytics provides insight into what your visitors experience on your website. It is a critical supplement to other tools used to analyse (click) behaviour, such as Google Analytics.

Udesh Jadnanansing
Udesh Jadnanansing 10 January 2017
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Developing Agile Marketing In A VUCA Environment

Developing Agile Marketing In A VUCA Environment

Marketing is not immune to disruption in today’s VUCA world. The way we serve, promote and communicate with both prospects and customers has radically changed over the past few years. More importantly, it will...

Greta Paa-kerner
Greta Paa-kerner 10 January 2017
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Passive Versus Active Online Feedback Forms

Passive Versus Active Online Feedback Forms

Online feedback forms come in many different shapes and sizes. To initiate these different types of feedback forms on a website or mobile app, two different methods are used: a passive approach and an active approach...

Udesh Jadnanansing
Udesh Jadnanansing 9 January 2017
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Big Data Is Dying - Long Live Smart Data

Big Data Is Dying - Long Live Smart Data

Many companies are struggling to make sense of what can feel like a limitless amount of data - and are instead focusing on making information work harder and smarter. Rupert Harrison, Planning Director at Zeta Global,...

Rupert Harrison
Rupert Harrison 6 January 2017
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Prediction: Top 10 Dominant Digital Marketing Trends In 2017

Prediction: Top 10 Dominant Digital Marketing Trends In 2017

The year 2016 was a phenomenon and it will be written in the history of digital disruption for many reasons. The trend which started during 2016 will grow and mature in coming years. Facebook has emerged as a...

Anand .
Anand . 4 January 2017
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How Google Plus Helps Your SEO and Online Marketing

How Google Plus Helps Your SEO and Online Marketing

Google Plus (Google+) is a social media platform owned by Google. This post explains how I use Google Plus for higher Google Search Rankings for myself and my clients.

Steven Rich, MBA
Steven Rich, MBA 4 January 2017
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2016 Digital Marketing Trends

2016 Digital Marketing Trends

It was a fascinating 2016! There were a lot of changes that shaped the marketing landscape and Vbout has put together an infographic that highlights the biggest trends that shaped marketing in 2016. Take a look and...

Richard Fallah
Richard Fallah 4 January 2017
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Trends - Why You Should Watch Them?

Trends - Why You Should Watch Them?

Working in marketing demands creativity, an open mind, and lots of inspiration to be able to produce and manage your campaigns effectively. How do you do this in a world overloaded with communication, news, and...

Jan Zajac
Jan Zajac 3 January 2017
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