CEOs Top Business Priorities In 2017 [Infographic] According to Gartner`s survey, digital transformation and business growth are top priorities for CEOs in 2017. It says that CEOs have already begun the process of digital business transformation and are scaling up... Rajneesh Kumar 2 June 2017 Read more
Employer Branding: How To Build A Strong Brand On Social If you’re looking for a job, especially in social media, you need to remember about updating and controlling your social media profile and privacy. You don’t want the CEO to catch you red-handed doing something... Jan Zajac 1 June 2017 Read more
Artificial Intelligence Meets Automation In The Marketing Mix Of The Future There will be one major development in the coming few years that will help marketers truly realise the value of their data - the synthesis of Artificial Intelligence and automation. It’s likely you’ve heard of at... Alastair Bulger 31 May 2017 Read more
8 Marketing Automation Mistakes And How To Avoid Them According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and... Richard Fallah 23 May 2017 Read more
Demystifying Artificial Intelligence The opportunities of AI stretch far beyond simplifying routine tasks, and in marketing tech ecosystems particularly, we are already experiencing how smart technology can complement rather than detract from digital... Giovanni Strocchi 22 May 2017 Read more
Using Machine Learning To Understand Your Customers Better When retailers aim to collect more data about their customers, they follow larger sources of market information. Here are some notable examples of technological advancement in machine learning allowing retailers to... Niharika Singhai 19 May 2017 Read more
Facebook Trends UK: March & April 2017 Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and... Jan Zajac 19 May 2017 Read more
The New '4Ps of Marketing' Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of... Daisy Kent 18 May 2017 Read more
4 Steps To Becoming A Digital Enterprise Your transformation will be successful only when you identify and practice appropriate principles, embrace a dual strategy that enhances your business capabilities and switch to agile methodologies if you have not... Ronald van Loon 17 May 2017 Read more
How To Calculate Marketing ROI Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know... James Loomstein 16 May 2017 Read more
5 Simple Steps To Improve Your Website’s SEO Search engine optimization is a process. It's not a “one size fits all” nor is it a one-time solution to all your website woes. However, there are many SEO elements that you can fix yourself. You don’t have to be... On Yavin 16 May 2017 Read more
Demand For Digital Marketing Skills Outstrips Supply A new report into hiring trends reveals a growing demand for digital advertising and marketing skills. The report, 2017 Marketing Hiring Trends, says 44% of companies are planning to hire more marketers in 2017. Annette Staglieno 16 May 2017 Read more
Go International With Global Pages on Facebook Global Pages were invented with the purpose of simplifying social media presence of global brands on Facebook. Thanks to this feature, it’s easier not only to maintain your brand’s activities, but also to measure the... Jan Zajac 15 May 2017 Read more
Ad-Tech: The Solution to Your Advertising Woes Recently, ad-tech has come under harsh criticism. Like any big time Hollywood blockbuster, it’s time to realise that we’re the good guys, not the villains of the piece. Dale Lovell 12 May 2017 Read more
Nine Ways To Launch A Successful Career In Digital Marketing Businesses are flocking towards the modern-day marketing initiatives with gusto. Taking into consideration the real-time nature of projects, and the immediate impact they can have on an organisation; a career as a... Annette Staglieno 10 May 2017 Read more
Optimising the eCommerce customer journey In this blog, we will take a closer look at what the online buying process looks like for eCommerce websites, including customer behaviour as it relates to purchasing and the different online funnels in which you can... Udesh Jadnanansing 9 May 2017 Read more
Social Media Measurement: 11 Basic Definitions You Need To Know Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how... Jan Zajac 8 May 2017 Read more
6 Essential Steps To Prepare Your Software Localization Strategy So, you’ve been tasked with the job of managing your software localization. You’ve had the meeting. You’ve reached the point where it’s unanimously agreed to try to enter new markets overseas, so it’s time to start... David Ost 8 May 2017 Read more
Use of Audience IDs set to rocket to almost two-thirds of online ad spend by 2020 Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to a new report from Yahoo and Enders Analysis. Nigel Clarkson 8 May 2017 Read more
Five Lessons We Can Learn From Biz Stone I have decided to share with you, the most meaningful and hopefully life changing lessons according to Biz. What I intend here, is to spread his word and perhaps enlighten someone´s life with a bit of truth. Kimberly Oguilve 5 May 2017 Read more
There Is No Such Thing As A Boring Industry, Only Boring Content Behind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to... Abdaraouf Zouai 5 May 2017 Read more
The Three Categories of Online Customer Feedback I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback... Udesh Jadnanansing 4 May 2017 Read more
How to increase feedback response rates Maybe your online feedback response rates are a little lower than what you would like? Perhaps some of that feedback is not so relevant to what you are trying to achieve. So how can you increase feedback response... Udesh Jadnanansing 3 May 2017 Read more
How to Nurture Leads and Optimize Your Sales Funnel with Customer Journey Mapping The Customer Journey has become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue. Richard Fallah 3 May 2017 Read more
41 marketing definitions you need to know! How many “types” of marketing have you ever come across? And how many of them do you really understand? It is essential to be able to differentiate between types of marketing and use those that are actually beneficial... Jan Zajac 2 May 2017 Read more