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Does the segmented-self mean the death of demographics for marketers?

Does the segmented-self mean the death of demographics for marketers?

Just because you are the same age as some of the people you see, earn about the same or are the same sex doesn’t mean you buy the same things or love the same brands. There may be some life stage similarities...

Dean Taylor
Dean Taylor 28 July 2017
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Less crap, more craft: A how to for marketers

Less crap, more craft: A how to for marketers

Marc Pritchard, P&G’s Chief Brand Officer, once again threw down the gauntlet at Cannes Lions by promoting less crap and more craft in advertising. Of course he’s right that as an industry we should constantly be...

Tim Webster
Tim Webster 26 July 2017
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Building A Business Case For CMS

Building A Business Case For CMS

As with any substantial technology investment, it is likely that you will need to build a robust and detailed business case to make sure that purse strings are sufficiently loosened.

Linus Gregoriadis
Linus Gregoriadis 26 July 2017
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Why businesses shouldn’t fear negative online feedback

Why businesses shouldn’t fear negative online feedback

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much...

Udesh Jadnanansing
Udesh Jadnanansing 26 July 2017
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Using Analytics to Improve the Customer Experience

Using Analytics to Improve the Customer Experience

Customers often only use a portion of the software they pay for — they may use email marketing but not lead scoring, or a keyword checker but not a backlink research tool. Understanding what your customers use...

Karri Bishop
Karri Bishop 24 July 2017
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Children aren’t the only ones with changing attitudes to money

Children aren’t the only ones with changing attitudes to money

It’s tempting to think children will pick up everything they need to know about financial matters, just as and when they need to. However, demographics are changing and tomorrow’s consumers will be different from...

Richard Jenkings
Richard Jenkings 24 July 2017
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Autonomous Cars: Very real, and very soon

Autonomous Cars: Very real, and very soon

The ability for vehicles to 'self-drive in assisted fashion' has been around for a long time but the technology that could propel vehicles to drive in a fully automated fashion, in regular traffic and prove...

Niharika Singhai
Niharika Singhai 21 July 2017
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Three ways marketing analytics can benefit your customer experience

Three ways marketing analytics can benefit your customer experience

For many years, marketers have struggled to prove and improve their impact on revenue. It was the era of marketing as the ‘arts and crafts’ department. With the arrival of digital channels and marketing technology...

George Peabbles
George Peabbles 19 July 2017
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Revealed: The Marketing Channel with the Best Lifetime Value

Revealed: The Marketing Channel with the Best Lifetime Value

Knowing which customer segments have a higher Lifetime Value (LTV) enables CMOs to make informed decisions about where to allocate their marketing budget. This surprising insight into LTV could mean they take a...

Angela Southall
Angela Southall 19 July 2017
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Check List: Your Localization Team Should Be Able To Do These 7 Things

Check List: Your Localization Team Should Be Able To Do These 7 Things

You may be chomping at the bit to get your localization project started. But, before you take the plunge, take time to assess your situation. Beyond the skills, experience and enthusiasm, your localization team should...

David Ost
David Ost 13 July 2017
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GDPR - What this means to Marketing

GDPR - What this means to Marketing

Confused or simply do not care about GDPR? Good, no need to read on then...unless you work in data and marketing of course

Brad Chuck
Brad Chuck 30 June 2017
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The Role of Machine Learning in Accelerating Digital Transformation

The Role of Machine Learning in Accelerating Digital Transformation

In 2016, the Go world champion lost to the AlphaGo algorithm designed by Google, and it became obvious that machine learning had successfully emerged and would contribute majorly in shaping the future. Machine...

Niharika Singhai
Niharika Singhai 29 June 2017
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5 Key Benefits of Artificial Intelligence in Marketing

5 Key Benefits of Artificial Intelligence in Marketing

According to Motley Fool investment consultancy firm, 85% customer interactions will not necessitate any human intervention by 2018. Artificial intelligence holds an untapped potential for Marketing departments and...

Glen Westlake
Glen Westlake 21 June 2017
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How to Start Incorporating Machine Learning in Enterprises

How to Start Incorporating Machine Learning in Enterprises

The world is long past the Industrial Revolution, and now we are experiencing an era of Digital Revolution. Machine Learning, Artificial Intelligence, and Big Data Analysis are the reality of today’s world.

Ronald van Loon
Ronald van Loon 21 June 2017
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Trends Shaping Machine Learning in 2017

Trends Shaping Machine Learning in 2017

Technologies in the field of data science are progressing at an exponential rate. The introduction of Machine Learning has revolutionized the world of data science by enabling computers to classify and comprehend...

Ronald van Loon
Ronald van Loon 20 June 2017
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The Key Mobile App Metrics you Should Follow

The Key Mobile App Metrics you Should Follow

You might have a great app with all the cool features meeting your customers’ needs; and the total download number, registered users or page views you see are quite impressive. Does this mean you are able to determine...

Asena Atilla Saunders
Asena Atilla Saunders 19 June 2017
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Future Innovations in Mobile Payments

Future Innovations in Mobile Payments

All major mobile industry players have already integrated a personalized version of a mobile wallet (such as Android Pay and Apple Pay). With Apple Pay alone growing by one million new users per week, the future is...

Niharika Singhai
Niharika Singhai 13 June 2017
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What does the online customer journey look like for tech companies?

What does the online customer journey look like for tech companies?

The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online...

Udesh Jadnanansing
Udesh Jadnanansing 12 June 2017
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Leveraging your GPS data using Geospatial analytics

Leveraging your GPS data using Geospatial analytics

The advent of sharing economy has brought a sea change in the way urban populace commute locally. The Ubers, Lyfts and many other local players have made taxi riding convenient, affordable and safe. These rides have...

Ashish Kumar
Ashish Kumar 12 June 2017
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What does new GDPR European Union law mean for your business?

What does new GDPR European Union law mean for your business?

Today’s consumers are more powerful than ever before, and get every bit of information that they can before they make a purchase. The Internet is helping them greatly, and most of the buying is done online. The pace...

Ronald van Loon
Ronald van Loon 9 June 2017
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Netting a wider readership through smart analytics

Netting a wider readership through smart analytics

It’s a tumultuous time for news providers. Web-based content has meant younger news sites are drawing readers away from the established publications with traditionally loyal readers. The internet doesn’t care for...

Lisa Luu
Lisa Luu 7 June 2017
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Never Mind the 2017 UK General Election - What about the 2067 one?

Never Mind the 2017 UK General Election - What about the 2067 one?

Technology keeps appearing as an election theme - from Wilson's "White Heat of Technology" in the 60's to today's "Digital Economy" . With that in mind, and keeping an eye on today'...

Edward Riseman
Edward Riseman 6 June 2017
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Why is there a huge buzz around Analytics today though the field has been there for decades?

Why is there a huge buzz around Analytics today though the field has been there for decades?

Price discrimination and downward demand spiral are widely used analytical concepts/practices long before the term Big Data Analytics was even coined. So, how come Analytics, which has been there in practice for...

Arun Chinnadurai
Arun Chinnadurai 6 June 2017
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Real-Time Stream Processing for Internet of Things

Real-Time Stream Processing for Internet of Things

Stream processing is a technology enabling its applications to act-on (collect, integrate, visualize, and analyze) real-time streaming data, while the data is being produced. In simpler words, Stream Processing gives...

Asena Atilla Saunders
Asena Atilla Saunders 5 June 2017
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The Most Important Email Marketing Metrics

The Most Important Email Marketing Metrics

Email marketing is highly conducive to fostering a relationship with customers enabling you to achieve business goals. It can deliver up to an astounding 30:1 ROI. Do you know how to measure your email marketing...

Renata Gajoch
Renata Gajoch 2 June 2017
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