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Are session recording tools a risk to internet privacy?

Are session recording tools a risk to internet privacy?

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded...

Udesh Jadnanansing
Udesh Jadnanansing 30 August 2017
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Is your web application ready for a facelift?

Is your web application ready for a facelift?

In this article we share a few quick win tips on how to improve the interface of your web application, portal or intranet and highlight the business benefits of upgrading your app to be more intuitive. ...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 30 August 2017
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Content management and your omnichannel customer experience

Content management and your omnichannel customer experience

In terms of convenience and choice, today’s digital customers have never had it so good. They have the global marketplace at their fingertips, and a myriad of ways of reaching it – in the last few years alone, we’ve...

Leonie Mercedes
Leonie Mercedes 29 August 2017
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How to Understand Your Customer Needs Through Social Media?

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And...

Manisha Sukhyani
Manisha Sukhyani 29 August 2017
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Marketing to Generation Z: Why One Size Doesn't Fit All

Marketing to Generation Z: Why One Size Doesn't Fit All

With their desire for authenticity and relevancy, Generation Z should be ripe for referral marketing. However, we discovered 3 insights you should consider when marketing to this demographic.

Angela Southall
Angela Southall 24 August 2017
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Maximising margin in the last mile

Maximising margin in the last mile

The last mile is a concept that seems to keep creeping into the retail agenda, mainly because it’s a common tripping point for businesses, who are facing fresh logistical challenges in terms of how, where and how...

John McGuire
John McGuire 23 August 2017
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5 questions all Mcommerce retailers should ask themselves

5 questions all Mcommerce retailers should ask themselves

What keeps shoppers online, and what causes them to abandon at checkout? Here are 5 questions all retailers should ask themselves to ensure their web forms are optimised for mobile shoppers.

Chris Boaz
Chris Boaz 23 August 2017
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Facebook’s identity crisis; social platform or DMP?

Facebook’s identity crisis; social platform or DMP?

It’s easy to forget that Facebook isn’t free. That while you think you’re using a social media outlet, Facebook is extracting currency in return. It’s a pretty new denomination, in fairness, but its value is...

Lee Hackett
Lee Hackett 22 August 2017
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Why a shift in society is changing UX and how to adapt

Why a shift in society is changing UX and how to adapt

At this year's WebTomorrow 2017 conference we were immersed in tons of inspiration and insights from the digital world. There was, however, one topic that stuck with me: how changes in society impact the way we...

Sam Vanhemelryck
Sam Vanhemelryck 22 August 2017
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The end of content marketing - as we know it

The end of content marketing - as we know it

Content Marketing is entering a new phase. The content saturation flooding every possible market, niche or need is challenging the very foundation of the strategy itself. Competition for audience attention is extreme...

Kresten Bergsøe
Kresten Bergsøe 21 August 2017
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How to avoid digital project failure and save £££s

How to avoid digital project failure and save £££s

If you have a new website or web application development project on the horizon, you’d think it would be obvious that to achieve success, the right planning is vital. Yet, it is still surprising to see that 70...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 21 August 2017
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What should enterprise businesses look for in a CMS?

What should enterprise businesses look for in a CMS?

With so many providers on the market, each promising countless different functionalities and capabilities, how do marketers decide which content management system (CMS) or enterprise management system (EMS) is right...

Leonie Mercedes
Leonie Mercedes 21 August 2017
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How key stakeholders should interpret the Better Ad Standards

How key stakeholders should interpret the Better Ad Standards

With progress of any kind comes the time for evaluation. Unfortunately, the ad industry hasn’t taken a holistic look at the consumer experience in the past few years, so it has failed to acknowledge and adjust to...

Michael McNulty
Michael McNulty 18 August 2017
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Is this The Age of Antisocial Customers?

Is this The Age of Antisocial Customers?

Traditionally, businesses have always aimed to ‘delight’ their customers – and unknowingly pushed them away…

Digital Doughnut Contributor
Digital Doughnut Contributor 18 August 2017
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Twitter: The Complaint Box?

Twitter: The Complaint Box?

Twitter has proved to be a vastly versatile platform over the years – but has the facilitated interaction between brands and customers turned it into a complaint box?

Digital Doughnut Contributor
Digital Doughnut Contributor 18 August 2017
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3 reasons why pdf files shouldn't drive your content strategy

3 reasons why pdf files shouldn't drive your content strategy

Technical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users - partners, suppliers, installers...

Digital Doughnut Contributor
Digital Doughnut Contributor 17 August 2017
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Pros and Cons of Live Chat Tools vs Online Feedback Surveys

Pros and Cons of Live Chat Tools vs Online Feedback Surveys

Providing a positive customer experience (CX) is becoming increasingly important among digital businesses. It is even seen as a major differentiator. Being able to provide a good CX for your customers means ‘staying...

Udesh Jadnanansing
Udesh Jadnanansing 17 August 2017
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How to use visual feedback for web design

How to use visual feedback for web design

Creating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers...

Udesh Jadnanansing
Udesh Jadnanansing 15 August 2017
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Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media...

Jan Zajac
Jan Zajac 15 August 2017
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6 design questions to ask of intelligent chatbots

6 design questions to ask of intelligent chatbots

Only two years ago it was far from certain if chatbots were anything more than a frivolous brand-building experiment or campaign fodder. Although the potential seemed pretty obvious, it was unclear whether customers...

Jon Seal
Jon Seal 15 August 2017
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Bring DAM Into Your Centre Of (Digital Asset) Interest

Bring DAM Into Your Centre Of (Digital Asset) Interest

Digital assets now carry intrinsic business values that can magically improve your revenue performance. It turbocharges organizations to respond to their competitors’ promotions and keep engaged with today’s...

Rajneesh Kumar
Rajneesh Kumar 15 August 2017
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Why A2P SMS and chat apps are increasingly favoured by enterprise businesses

Why A2P SMS and chat apps are increasingly favoured by enterprise businesses

SMS was once described by Vodafone founder, Sir Chris Gent, as “the closest thing to pure profit ever invented”. But, a lot has changed since then. Businesses continually strive to find new and effective ways to reach...

Matthew Winters
Matthew Winters 14 August 2017
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What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
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5 Different Types of User Feedback Tools

5 Different Types of User Feedback Tools

The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of tools in order to...

Udesh Jadnanansing
Udesh Jadnanansing 14 August 2017
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How to Push Adoption of Digital Payments in Developing Markets

How to Push Adoption of Digital Payments in Developing Markets

Even though the world has gotten smaller due to international trade and online commerce, there are still geographies to be tapped. Developing regions such as India and Africa, are perfect examples of huge potential...

Eran Feinstein
Eran Feinstein 9 August 2017
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