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Vanity Makes Us Buy: The Dynamic Between Self-Image and Consumer BehaviourBy associating with certain brands, consumers curate their own self-image and assimilate the brand's showcased qualities. These suggested qualities of brands hold more power than what they do - customers are drawn...

                Digital Doughnut Contributor
                23 November 2017
            
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How to Reduce Returns with the Help of a Digital AdvisorProduct returns are a huge problem for online retailers worldwide. In fact, almost a third of all e-commerce purchases are being returned (that’s 3x more than in-store purchases!). Digital advisors are designed to...

                Ada Okoli
                23 November 2017
            
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Marketer Toolbox – What tools can you use for your marketing efforts?Does each marketer need specific tools to make their work easier and better? Well, not necessarily. You can succeed in the world of social media and marketing without plugins, extensions, and tools, but some help...

                Jan Zajac
                23 November 2017
            
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Fortune favours the ambitious: travel brands that achieve personalisation at scale will win2017 wraps up a turbulent year for travel and hospitality industry.  So as we hurtle toward the new year, and with it the approach of peak booking season, we wanted to take a look at how technology, such as artificial...

                Catherine Millar
                23 November 2017
            
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The Power of Story-tellingAlthough often overlooked, the effects of compelling storytelling are immensely beneficial to a brand. A strong brand narrative helps people understand your ethos & encourages brand loyalty.

                Digital Doughnut Contributor
                23 November 2017
            
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IAB Engage 2017, Introducing AI to Creativity and Weird Twitter BotsWe attended IAB Engage 2017 and came back absolutely inspired by the discussion around the dynamic between AI and creativity; here are our highlights!

                Digital Doughnut Contributor
                23 November 2017
            
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The final countdown: five key steps to GDPR successWith mere months to go until the General Data Protection Regulation (GDPR) comes into effect, it is dominating the news agenda and is a top priority for businesses. From retailers to charities and the manufacturing...

                Dan Telling
                22 November 2017
            
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What’s the Secret of Retail?Richard Morris co-founder and partner of branding agency Whistlejacket explores the power of branding in the retail environment and explains why design is central to creating the cache of brands as diverse as hipper...

                Richard Morris
                22 November 2017
            
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Podcast: Bridging the Authenticity GapListen to FleishmanHillard Fishburn's CEO for UK & Middle East, Jim Donaldson, with his colleagues Nick Andrews and Steph Bailey, to discuss the UK findings of their latest Authenticity Gap Report, which...

                Russell Goldsmith
                17 November 2017
            
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3 Tips For Creating Ingenious Content Marketing This ChristmasThe holidays are coming (try not to sing that in the coca-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier than an obvious sales pitch for Christmas, or...

                Claire Wilson
                16 November 2017
            
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Remove Friction from Your Customer ExperienceI love to ski. Maybe it is the feeling of freedom, the speed, or the cold. Or maybe it is the ability to mimic the feeling of flying—even getting some “air” at times. What I don’t love is when the snow is thick and...

                Kathryn Zwack
                10 November 2017
            
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Top 7 Benefits of Chatbots for Your BusinessChatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the...

                Asena Atilla Saunders
                8 November 2017
            
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Strategies Most Marketers Misunderstood In Influencer MarketingMany brands are also switching from celebrity endorsements to influencers, as it becomes and increasingly powerful marketing channel for marketers. But it's easy to make mistakes, so how do you avoid them?

                avita dcosta
                8 November 2017
            
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8 in 10 Christmas shoppers share gift ideas via “Dark Social” Dark Social is the biggest missed opportunity in marketing as many brands do not have the right tools in place to harness the power of this consumer signal.

                Craig Tuck
                7 November 2017
            
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Prepare for the unexpected: organisational challenges are one of the main obstacles to true  one-to-one personalisationThe concept of personalisation to increase customer loyalty and achieve revenue growth has been around for some time, but with the development of machine learning technology we have now entered an exciting period for...

                Simon Farthings
                7 November 2017
            
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How to map out a successful digital customer experience strategy in four stepsCustomer experience has become an important focal point for businesses in today’s consumer-driven climate. According to Gartner, 89% of companies expect to compete mostly on the basis of customer experience. Digitally...

                Irina Jakovleva
                6 November 2017
            
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Three Little Tweaks That Will Make Your Website More Mobile-FriendlyBy now, you’re aware that your website needs to play nice on mobile devices. You’ve probably already done the lion’s share of the work - but there are always little tweaks, too. 

                Max Emelianov
                6 November 2017
            
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Only 17% of consumers feel valued by brands, despite 90% of marketers claiming to be customer centricDespite 90% of marketers claiming that they are “customer centric” in their approach, only 17% of consumers feel valued by the brands they buy from. That’s according to a new report from experience management leaders...

                Jack Davies
                3 November 2017
            
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3 Ways Online Feedback Can Prevent a ‘Scary’ Customer ExperienceThere’s that subtle hint of pumpkin spice lingering in the air, fancy dress costumes in all the stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix...

                Udesh Jadnanansing
                31 October 2017
            
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Understanding how to make products stand out in the cluttered e-commerce arenaMajor e-commerce platforms, from Tesco.com to Amazon, don’t make things easy for brands. Restrictions are rife on how they can be displayed. Essentially, the same tough rules that apply in-store are also in place...

                Andrew Watts
                30 October 2017
            
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How to Build and Maintain Your Email ListsDo you have a business idea or just getting started in the email marketing arena? One of the very first things you will need to do is build your email list. It’s the main way to reach out to your audience that you can...

                Aniel Bhaga
                27 October 2017
            
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Investing In PIM Is Like Investing In Customer ValueIn the world of digital, product information management is an involving discipline. Product information management in organizations encompasses a wide range of functions. In most centrally managed organizations...

                Rajneesh Kumar
                26 October 2017
            
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The Surprising New Factor Causing Customer ChurnLike all CEOs I’m very mindful of customer churn and the ever present problem of customers cancelling or deciding not to renew. You can't simply wish for less customer churn and wait to see if your wish comes true...

                Greg Twemlow
                26 October 2017
            
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Custom Website Design vs Template Website Design [Gifographic]Custom designs have proven to produce a better conversion rate than templates, and hence they are a better ROI. The following infographic gives further justification to why you should opt for a custom web design...

                Asad Ali
                26 October 2017
            
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“Trading war stories” at the Digital Leaders Banquet: Interview with Jake Ward, Groovy GeckoThere’s just a month to go before the sixth Digital Leaders Banquet in London, which brings together the UK’s most influential senior marketing leaders. In advance of the event, we caught up with Jake Ward, business...

                Leonie Mercedes
                26 October 2017
            
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