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How CDPs Play a Crucial Role in Omnichannel Marketing

How CDPs Play a Crucial Role in Omnichannel Marketing

New research from London Research and BlueVenn highlights the important role played by customer data platforms (CDPs) in providing a solid foundation for omnichannel marketing. The Omnichannel Marketing Excellence...

Linus Gregoriadis
Linus Gregoriadis 7 December 2020
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How an Omnichannel Strategy is Turning Out to be a Boon During a Covid Holiday Season

How an Omnichannel Strategy is Turning Out to be a Boon During a Covid Holiday Season

This article discusses the omnichannel approach retailers should take to have a successful holiday season.

Rajneesh Kumar
Rajneesh Kumar 7 December 2020
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In Today’s Digital Landscape Why Failing to Invest in QA Will Result in a Monumental Digital #Fail

In Today’s Digital Landscape Why Failing to Invest in QA Will Result in a Monumental Digital #Fail

Once perceived as the ‘poor relation’ within development teams, the ubiquity and value of high performing digital solutions has put the role of quality assurance firmly in the spotlight - a highly skilled and...

Andy Whitmore
Andy Whitmore 7 December 2020
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Silver Service: Why it’s Time For Brands to Stand Up And Take Notice

Silver Service: Why it’s Time For Brands to Stand Up And Take Notice

The usual rules of marketing no longer apply with once thriving industries such as travel, retail and hospitality plunged into uncertainty and their traditional narrow margins now a significant threat to future...

Kate Jervis
Kate Jervis 4 December 2020
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10 Strategies to Navigate The Unusual Holiday Season 2020

10 Strategies to Navigate The Unusual Holiday Season 2020

As the world struggles to get back to a semblance of pre-covid normality, with users and businesses adjusting to the changed norms, the holiday season 2020 is bound to look different.

Rajarshi Choudhuri
Rajarshi Choudhuri 4 December 2020
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4 Essential Steps to a User-Centric CRM

4 Essential Steps to a User-Centric CRM

This year, almost the entire world was left with no other choice but to fulfill most of their needs exclusively online. To weather the changes and retain customers amid this major disruption, many businesses...

Alexander Golubovich
Alexander Golubovich 1 December 2020
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5 Forward-Thinking Ecommerce Sales Strategies For Cyber Monday

5 Forward-Thinking Ecommerce Sales Strategies For Cyber Monday

As Cyber Monday continues to grow, so do the promotional strategies used by tech-savvy ecommerce retailers. Here are 5 forward-thinking tactics being utilized by top retailers in 2020!

Eric Jan C. van Putten
Eric Jan C. van Putten 27 November 2020
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UX Writing vs. Content Writing: What’s The Difference?

UX Writing vs. Content Writing: What’s The Difference?

In this article, I'll define UX writing and compare it with some of the other popular roles within content strategy and product design and hopefully make a successful case as to why you should expand your team’s...

Aleena Malik
Aleena Malik 27 November 2020
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Thinking Outside The Box: How DTC Used TV to Reach New Audiences Throughout Lockdown

Thinking Outside The Box: How DTC Used TV to Reach New Audiences Throughout Lockdown

Well-positioned to offer consumers quick service without them having to leave their homes, direct-to-consumer (DTC) brands saw a boost during lockdown. And a big part of this success was down to TV advertising, which...

Hew Bruce-Gardyne
Hew Bruce-Gardyne 26 November 2020
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Black Friday 2020 And The Rise of Omnichannel

Black Friday 2020 And The Rise of Omnichannel

For retailers in 2020, the theme of this year's Black Friday is omnichannel. Customers are relying heavily on digital processes to keep life moving, and they expect to find you where they need you - whether it'...

Eric Jan C. van Putten
Eric Jan C. van Putten 26 November 2020
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It’s a Marathon Not a Sprint – Debunking The Five Biggest Myths Around Design Sprints

It’s a Marathon Not a Sprint – Debunking The Five Biggest Myths Around Design Sprints

By the very nature of their structure and intensity, design sprints can be extremely valuable to a wide range of businesses – from start-ups to large established corporations.

Oliver Bailey
Oliver Bailey 24 November 2020
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Succeeding as an Ecommerce Store: Tips to Improve a Website's User Experience

Succeeding as an Ecommerce Store: Tips to Improve a Website's User Experience

It is not a secret that to succeed as an ecommerce business, it is crucial to ensure that users have a great experience on your site. Websites with poor user experience ratings experience high bounces and low...

Grace P.
Grace P. 23 November 2020
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Customer Support: The Key to Ecommerce Success

Customer Support: The Key to Ecommerce Success

Ecommerce customer support is one of the core aspects that business owners must prioritize. The end goal of an ecommerce business is simple: to sell products to customers. Everyone knows that the lifetime value of a...

Regina Panergo
Regina Panergo 20 November 2020
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7 Common Causes of a High Bounce Rate

7 Common Causes of a High Bounce Rate

Bounce rates should be constantly monitored for paid campaigns. It is very important to identify and fix the root cause of high bounce rates. When you pay for these visitors, the poor performance brings down both your...

Mia Umanos
Mia Umanos 19 November 2020
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Creating a Website’s UX in 2020 – 5 Factors to Keep in Mind

Creating a Website’s UX in 2020 – 5 Factors to Keep in Mind

So you are a novice web developer and want to deliver an excellent user experience for your web visitors. You want the result of that UX to increase the rate of conversions that your website yields.

Furqan Sultan
Furqan Sultan 17 November 2020
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5 Ways to Leverage Your PIM Platform in The Best Possible Way

5 Ways to Leverage Your PIM Platform in The Best Possible Way

Shashin Shah, the CEO of Pimcore Global Services, discusses the five capabilities that will help organizations to have a perfect product information management (PIM) platform.

Shashin Shah
Shashin Shah 16 November 2020
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Infographic: How Ethical Fashion Brands Can Win Over Consumers

Infographic: How Ethical Fashion Brands Can Win Over Consumers

A new report from Trustpilot and Digital Doughnut sister company London Research looks at consumer attitudes to ethics and sustainability practices in the fashion industry. This infographic looks at some of the key...

Linus Gregoriadis
Linus Gregoriadis 13 November 2020
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Big Data Use Cases in The Insurance Industry

Big Data Use Cases in The Insurance Industry

The insurance industry has traditionally been very conservative. The introduction of emerging technology, however, is not only a modern trend, but also a need to maintain a competitive pace. Big data technologies help...

Nikhil Jacob
Nikhil Jacob 12 November 2020
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7 Core Criteria For Assessing a New CMS

7 Core Criteria For Assessing a New CMS

A new CMS Vendor Selection Guide from Digital Doughnut sister company, London Research, provides useful advice about how to choose the right platform for your business, and how to compare different vendors. This...

Linus Gregoriadis
Linus Gregoriadis 12 November 2020
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5 Tried And Tested Steps For Strategic UX Writing (Used by Google)

5 Tried And Tested Steps For Strategic UX Writing (Used by Google)

Strategic microcopy for your websites and apps can make or break a successful user experience and appealing brand voice. Language in software helps the user get to where they want to go, and by focusing on what the...

Aleena Malik
Aleena Malik 11 November 2020
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Why Customer Service Matters to Customer Experience

Why Customer Service Matters to Customer Experience

Customer service is the support provided by the company or organization to their customers. In this article we will see the importance of great customer service and skills required by the support team to improve...

Shrushti Shah
Shrushti Shah 10 November 2020
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Singles Day 2020 as The Measuring Stick For The Retail Season

Singles Day 2020 as The Measuring Stick For The Retail Season

With Singles Day ahead it is the kick-off of the season for retail and ecommerce. Where Singles Day did over $38 Billion dollars in revenue it is still much bigger than Black Friday, Cyber Monday and Thanksgiving...

Eric Jan C. van Putten
Eric Jan C. van Putten 10 November 2020
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Responsive Design - How to Tailor Content for Different Screens

Responsive Design - How to Tailor Content for Different Screens

Nowadays the internet can be accessed by an enormous number of electronic devices which all have different screen sizes. For web designers, this creates a challenge because they must take into account how their design...

Jenny Stanley
Jenny Stanley 4 November 2020
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Is Grocery The Next Retail Vertical to Undergo a User Experience Revolution?

Is Grocery The Next Retail Vertical to Undergo a User Experience Revolution?

Online grocery is booming, yet simultaneously creaking at the seams. Unsatisfactory product substitutions are common and some consumers can’t get slots. Does it need to look to its fast-fashion peers to help improve...

Tomas Granö
Tomas Granö 4 November 2020
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5 Essential Tips to Boost Your Digital Strategy by Bridging The Digital Gap

5 Essential Tips to Boost Your Digital Strategy by Bridging The Digital Gap

The article shows the existence of the digital gap and how it is an issue that most multinationals and corporations are facing. It’s something that needs to be addressed at the earliest opportunity. Managing the...

Deni Kaziyska
Deni Kaziyska 3 November 2020
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