Article

Furqan Sultan
Furqan Sultan 17 November 2020

Creating a Website’s UX in 2020 – 5 Factors to Keep in Mind

So you are a novice web developer and want to deliver an excellent user experience for your web visitors. You want the result of that UX to increase the rate of conversions that your website yields.

Creating a website’s user experience can be a daunting task. Especially if you do not have the right skills or do not know what to look out for when designing the web UX. There are a number of professional web development service providers like CydoMedia, that can help put your website’s UX back on the right track.

Therefore, we shall discuss below 5 factors to keep in mind when creating a website’s UX in 2020:

1. Brand Properly

Branding your website is always of immense and pivotal value. But, getting the branding done in the proper way is of even more importance.

You should aim to deliver a premium experience on your landing page that clearly defines your brand vision, including the punchline and the proper combination of visual elements to capture that first impression.

You should consider:

  • Graphics
  • Fonts
  • Visual elements
  • Logo and punchline
  • Colour pallets and themes etc.

2. Don’t Make it Wordy

Of course, putting content on your website is very good since pictures usually cannot speak for themselves, especially when you want to sell physical products.

Including unnecessary words that only work as buzz and do not really talk about the benefit that you offer to your customers is a bad approach to customer experience.

You should focus on paying attention to how you solve a problem for your customers. Self-praise is good if you talk comparatively with other brands, but bragging isn’t. So keep this in mind.

3. Catalog and Design Properly

Properly design and arrange your products in catalogs. Doing this will not only increase the impression of your products but will also make them look more professionally displayed on your website.

Consider how you usually feel when you visit a clothing website and the items are all over the place. Everyone likes things arranged and organized in a mannerly order. They are more eye-catching.

4. Get the Navigation Right

This is perhaps the biggest turnoff for a visitor if they are looking for something and they cannot find it. We cannot stress this enough that you need to get your navigation right.

Start off with a proper wireframe of your UX. This way you can manage and direct your resources to create web elements that are already thought-out. Separate tabs for each section should be made e.g.:

  • Landing page
  • Media catalogs
  • Locations
  • Account
  • Contact Us

5. A Clearly Visible “Contact” Page

This is perhaps covered in the last section but it needs to be addressed separately. Surely you can go on adding flashing visuals and premium looking themes on the skin of your website but all of these basics are very important as the bones for your website.

The contact page is very important. Suppose you have a customer who wants to order something or enquire about a particular item – and he or she can’t find any contact details. The result: You lose a potential sale.

Therefore, always make sure to have a contact page which clearly has your entire contact mediums defined.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more