Why marketers must become the directors of their brand's online story

The problem that many brands encounter is that they have a tendency to impart their digital story onto customers rather than incorporate them into it. Brands should focus on moving the narrative from the company to...

How to Build a Successful Inbound Marketing Content Plan

Discover, define, develop - the key stages in inbound marketing content planning success.

Don't let Penguin leave your brand out in the cold

If the past few years are anything to go by, the next update of Google’s algorithm is due any time now. How can brands prepare for the changes?

Incredible modern marketing campaigns

Some fine examples of uber clever marketing campaigns

How to Do Calls to Action... Wrong

Be under no illusion, your calls to action (CTAs) can make or break a digital marketing campaign or webpage.

10 hot tips to improve your B2B telemarketing results

Put your B2B data lists to better use and rejuvenate your telemarketing department with our 10 hot tips.

Would Your Content Marketing Program Survive in the Shark Tank?

See how to make sure your content marketing won't get chewed up and spit out by the sharks.

7 habits of successful digital marketers in 2014

Seven essential habits digital marketers need to embrace for success in 2014.

How Facebook's algorithm tweaks have cut the value of a "like" list

Is native advertising more than an old girlfriend in a new dress?

Native advertising is a new take on the old idea of advertorial. Media owners like it, but does it work, what are the rules and how should its effectiveness be measured?

B2B Content Marketing Statistics and Trends: How Do You Measure Up?

Check out these B2B content marketing statistics and trends to help gauge how your content marketing program measures up

Your Content Marketing Strategy for 2014 and Beyond

Content marketing trends you should be adopting this year.

Stop! Before You Hit Send: 6 Tips to Make Email Marketing Engaging

Six things you need to do to maximise the full potential of email marketing.

Dimensional thinking - the key to success in every marketing campaign

Marketing is now living in a multi-dimensional world and needs to deliver in many dimensions to achieve the results you

How to influence buying behaviour

Now that inbound marketing is the focus in the B2B world, developing content that adds value, educates, influences and i

Email and Social Media: Celebrate the perfect marriage this Valentine's Day

How to combine social media and email marketing to create a potent promotion mix that will reach out to your customers.

The Age of Influence is Now. Find Your Voice.

"Welcome to the Age of Influence, where anyone can build an audience and effect change, advocate brands, build relationships and make a difference." - Ted Rubin

Smartphone Scrolling and User Experience

Here at Usability247, we're rather fond of Responsive Web Design, and even fonder of sharing our love of it with you. As a solution to a specific problem - how web designers and developers should adapt to a world...

SEO: 5 trends to watch in 2014

2013 has been yet another turbulent year in the world of SEO, with Google getting ever better at spotting paid links, providing less data, and seemingly working hard to prevent users from leaving their site unless...

Use Your Customer Database to Boost the Sales Pipeline

Your customer database is a powerful sales tool - this four-stage process will help you leverage it for increased profit

Social Video Trends for 2014

Social media is already a huge source of referrals to online video content, but Twitter, Facebook and others are now becoming platforms for the delivery of content as well.

Beware The Attack Of The Killer Facebook Marketing Ninja Rockstar Gurus

Every time Facebook makes a change, the marketers come out in droves to tell you what to do about it and "what it means for your business". I'm here to tell you that it means nothing! Too many people are...

Early Stage Marketing

Step zero for marketing your company from scratch

5 Reasons Why You Should Avoid Flash on Your Website

Discover the downsides to using Flash on your website in the modern web era.

5 Things You Need To Know About Marketing Automation

According to Eloqua Benchmark Data, automated campaigns are 200% more effective at converting sales. Here's how to recog