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Testing Is Essential For Realising Digital Transformation

Testing Is Essential For Realising Digital Transformation

The success of digital transformation can be ensured if the systems, processes, software, and technologies undergo rigorous QA transformation. It is only through testing transformation that great customer experiences...

Hemanth Yamjala
Hemanth Yamjala 9 January 2020
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Let's Make 2020 The Year We Discover The True Meaning Of Innovation

Let's Make 2020 The Year We Discover The True Meaning Of Innovation

Rob Pellow, Digital Experience Director for Armadillo 

Rob Pellow
Rob Pellow 9 January 2020
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5 Must-Know Strategies for Converting More Prospects into Customers

5 Must-Know Strategies for Converting More Prospects into Customers

Most of us understand the frustration that comes with losing a lead to a competitor after working so hard to attract them in the first place. This is a common situation, and sometimes it seems like there’s no good way...

Kyle McCarthy
Kyle McCarthy 9 January 2020
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How Organisations Can Handle Their Detractors in 2020

How Organisations Can Handle Their Detractors in 2020

I recently had a bad delivery experience with a food aggregator and like any irate customer, I let the live agent know. They gave me a call within three minutes of receiving my unpleasant message, initiated a refund...

Piyush Gupta
Piyush Gupta 8 January 2020
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How to Customise Content for Different Social Media Platforms

How to Customise Content for Different Social Media Platforms

Today, social media platforms are transforming the way digital marketers promote a brand to reach the target audience. But marketers should not treat all platforms equally. While building a social media strategy, as...

Alice Jackson
Alice Jackson 7 January 2020
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How Microsoft Edge's Tracking Prevention will affect SEO and PPC

How Microsoft Edge's Tracking Prevention will affect SEO and PPC

For most digital marketers, Google Analytics and other monitoring tools are the Holy Grail. With the imminent launch of Microsoft Edge's new browser and its default Tracking Prevention feature threatening the...

Fiona Marcotullio
Fiona Marcotullio 6 January 2020
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8 Mobile App Development Trends to Watch Out for in 2020

8 Mobile App Development Trends to Watch Out for in 2020

This article highlights the latest mobile app development trends that every app developer needs to know.

Manish Rawat
Manish Rawat 2 January 2020
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Changing Strategies: How to Connect with Electronics Customers

Changing Strategies: How to Connect with Electronics Customers

With increasing interest in technologically-advanced products, the consumer electronics industry is facing a rise in competition. A recent study by Persistence Market Research predicts that the consumer electronics...

Chris Baldwin
Chris Baldwin 1 January 2020
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Transforming Health and Beauty Brands for the Digital Age

Transforming Health and Beauty Brands for the Digital Age

With the continued dominance of e-tail giants and the rise of digital-native brands, consumers are constantly being exposed to new brands and products. Between customized cosmetics, subscription boxes and the...

Chris Baldwin
Chris Baldwin 30 December 2019
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Uncover, Understand, Engage and act on the Needs of Health and Beauty Consumers

Uncover, Understand, Engage and act on the Needs of Health and Beauty Consumers

The way consumers shop for health and beauty products online has completely transformed. Health and beauty products have always been personal and emotional purchases, more so than any other industry. Brands and...

Chris Baldwin
Chris Baldwin 24 December 2019
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Infographic: What the Future of Marketing Personalisation Looks Like

Infographic: What the Future of Marketing Personalisation Looks Like

Written content was being replaced by audio and video content; and video ads are replacing image-based ads, due to their high-engagement rates. What comes next? The personalisation of content. Video content can be...

Jeffrey Fermin
Jeffrey Fermin 24 December 2019
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How To Deliver An Excellent Customer Experience?

How To Deliver An Excellent Customer Experience?

In today's competitive market, a great product and marketing strategy may not be enough to attract new customers. In both the B2C and B2B sectors, customers' expectations are increasing, and every brand should...

Nina Kozłowska
Nina Kozłowska 20 December 2019
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5 Strong Reasons For Calculating Your Company's Net Promoter Score

5 Strong Reasons For Calculating Your Company's Net Promoter Score

Did you know that Tesla’s Net Promoter Score is a whopping 96! Net Promoter Score (NPS) measures the willingness of a customer to recommend your company’s products or services to their friends and family.

Piyush Gupta
Piyush Gupta 19 December 2019
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4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

The opportunity to drive traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Amy Hebdon from Paid Search Magic talks about how.

ashley luk
ashley luk 13 December 2019
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Digital Advertising And The Left Brain

Digital Advertising And The Left Brain

Digitalisation is transforming a huge number of industries, and advertising is one of them.

Orlando Wood
Orlando Wood 13 December 2019
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Interview: How to Simplify Product Information Management In 5 Easy Steps

Interview: How to Simplify Product Information Management In 5 Easy Steps

Unified product information is crucial to providing the streamlined, consistent omnichannel interactions required in today’s competitive B2B landscape, as Dietmar Rietsch, CEO of Pimcore describes.

Dietmar Rietsch
Dietmar Rietsch 11 December 2019
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6 Ways Your Business Can Reach Gen Z

6 Ways Your Business Can Reach Gen Z

It’s likely your marketing strategy considers how to engage millennial consumers, but does it include a focus on Gen Z? If not, it could be time to do so.

Sophia King
Sophia King 10 December 2019
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Conversational Marketing Explained: The Ultimate Guide

Conversational Marketing Explained: The Ultimate Guide

Wondering how conversational marketing works and what’s in it for your business? You’re in the right place!

Kalina Tyrkiel
Kalina Tyrkiel 5 December 2019
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3 Trends Transforming Modern Retail (And The Brands Getting It Right)

3 Trends Transforming Modern Retail (And The Brands Getting It Right)

Picture your local high street. Okay, now picture it ten years ago. It’s changed a lot, right? Many once bustling high streets now more closely resemble ghost towns, lined with stores that are permanently closed or...

Sophia King
Sophia King 5 December 2019
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10 Common Traits of Top Community Managers

10 Common Traits of Top Community Managers

As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.

Rick Barron
Rick Barron 4 December 2019
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Why Book Metadata is Crucial for Sales

Why Book Metadata is Crucial for Sales

The unique information of a publication - or its metadata - is the make or break of a book's success in the market. This idea is not new, yet publishers are ignoring this aspect of the business.

Darren Ryan
Darren Ryan 3 December 2019
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5 Tips to Boost the Performance of Your Team

5 Tips to Boost the Performance of Your Team

No matter your role, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and what can you do to increase both the wellbeing and productivity of your team?

Cory Schmidt
Cory Schmidt 2 December 2019
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5 Key Steps to Steer a Successful Master Data Management Strategy

5 Key Steps to Steer a Successful Master Data Management Strategy

Ever wondered what’s common between an impregnable castle and a sound enterprise Master Data Management (MDM) solution? Well, both need a solid architecture, to begin with. Both must be strategically built...

Dietmar Rietsch
Dietmar Rietsch 2 December 2019
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5 Reasons to Outsource Customer Support Services

5 Reasons to Outsource Customer Support Services

Customer support service has become one of the most essential and important pillars for building your business. Businesses of all sizes are investing in customer support service to grow.

David Clark
David Clark 29 November 2019
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Email Scripts to Get Responses from Non-Responsive Clients

Email Scripts to Get Responses from Non-Responsive Clients

This article will address best practices and includes real-life examples to allow businesses to follow-up and get a response from non-responsive clients.

Sneha J
Sneha J 29 November 2019
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