Article

Manish Rawat
Manish Rawat 2 January 2020
Categories B2B, B2C, Mobile, Technology

8 Mobile App Development Trends to Watch Out for in 2020

This article highlights the latest mobile app development trends that every app developer needs to know.

High usage of mobile phones has helped in the development of new technologies. Mobile developers really need to incorporate the latest mobile app development strategies to ensure success. Mobile holds the power to increase the visibility of any brand. The mobile app industry has shown massive growth, which will continue in 2020.

This article will talk about the latest advancements in mobile app development that will create a buzz in 2020. 

1. Building Apps for Foldables

Foldable phones are going to be the next big thing in 2020. App developers need to plan their strategy so that they run on foldable devices aswell. Many popular Android apps have also been optimised for foldable devices, such as Amazon Prime, Facebook, Twitter, Microsoft Office, and Spotify. 

These devices will have a positive impact on users as they will provide larger screens and multi-window usage. 

2. Artificial Intelligence and Machine Learning

Artificial intelligence duplicates human intelligence in machines that are instructed to think like humans. The best example for AI is FaceApp - a mobile application that performed very well and engaged a large number of audiences. The app shows how will the person look like when they become older or younger. 

Machine learning is an application of artificial intelligence. Computers use algorithms and statistical models to perform any particular task without any clearly stated instructions. 

3. Rise of chatbots

Customer service is an integral part of every business. To manage the customer relationship, businesses are integrating chatbots. A chatbot is a computer program that interacts with the visitor through text. Food delivery apps have already incorporated chatbots in their mobile apps for better customer service. 

During an online survey, it was found out that many customers like to interact with chatbots because of the precise answers they give. Many industries have started to integrate this into their mobile apps. 

4. Wearable app integration

Electronic devices that can be worn as accessories are wearable technology. They can send and receive data through the internet. People are rapidly adopting such devices to stay updated every time. With the increase in demand for wearables, many businesses have started to launch watches that can give your phone information in the watch itself from notifications to sending messages. 

5. Augmented Reality and Virtual Reality

Ecommerce, healthcare, automobile, real estate, and retail have already started using this technology. This technology rules the gaming industry. Every industry wants to integrate this technology for a better user experience. Augmented reality and virtual reality are the two main technologies that will affect the economy in 2020. 

IKEA a furniture brand is using augmented reality to let customers see how the furniture is looking in their home. Most people postpone their purchase because they are confused about how will the product look in their space. To remove this confusion, IKEA came up with this concept. 

6. Mobile Wallets

The tremendous use of mobile phones has given away to cashless payments. In 2020, a high rise in the usage of mobile wallets can be seen. Mobile wallets are a secure and convenient platform for money transfer, bill payments, and other bookings. The country with the highest number of mobile wallet users is recorded in China. 

Mobile wallets:

  • Enhance security
  • Provide more value
  • Eliminate barriers

7. Mobile App security to gain extra attention

Businesses are investing more in cybersecurity to comply with data protection laws. The development industry will shift to security first to maintain a stronger relationship with its customers. Big names such as Goole and Facebook have witnessed some security issues. So it is high time for the industry to focus first on the security part.

8. Instant apps are coming around

These are native mobile applications that don’t need any download; they can be instantly accessed without any download. These are smaller in size and highly user-friendly.

These apps help to get a higher conversion rate than any other normal application. 

Every business wants to provide its customers with better user experience and if these apps can be accessed without downloading, the demand for these apps will continue to grow.  

To stand out in a highly competitive market, businesses need to hire mobile app developers that are aware of the latest technology trends ruling the market. With these developments in the app development field, the industry will keep rising at a high pace.

There will be a tough competition between the developers and mobile app creators in 2020. Hence it is very important that developers keep an eye on these trends in 2020 to gain an upper hand. 

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