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The January Jury’s out: five resolutions you NEED to keep in 2018News Year’s resolutions – everyone has them. Hit the gym and get that beach body, book those Spanish classes like you always said you would, and of course, find that new job and see the big bucks roll in. January is...

                Andy Beames
                14 February 2018
            
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New Facebook News Feed: Will It Affect You?You may have heard that the Facebook news feed is changing, and that if you’re a business with a Facebook page, you’ll be impacted. Facebook pages have become a staple in the repertoire of businesses looking to...

                Julie Cave
                14 February 2018
            
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3 Things You Should Be Doing On Instagram to Grow Your BrandEveryone is looking for an edge on social media. Whether you are building a person brand or working for clients, it is important to know some of the simple ways you can get an advantage on platforms like Instagram...

                Roman Prokopchuk
                13 February 2018
            
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Go Native – you won’t regret it!Ever wondered how and why your Facebook feed was filled with interesting content you cared for? Do you feel discouraged because your ads seem useless? We might have something for you...

                Alexandra Radugina
                9 February 2018
            
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The Internet's Reaction to Star Wars: The Last Jedi [INFOGRAPHIC]The wait is finally over! The second installment in the latest chapter of the Skywalker Saga has arrived and rules this galaxy. At Sotrender, we checked how "The Last Jedi" was welcomed by the Internet...

                Jan Zajac
                7 February 2018
            
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Valentine’s Day Marketing Ideas to Grab Customers’ AttentionLove is a multi-billion dollar industry. With last year’s total consumer spending sitting at an impressive $18.2 billion, Valentine’s Day has become an essential holiday for businesses both big and small. It’s time to...

                Courtney Baird-Lew
                6 February 2018
            
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Vertical Search: How Your Business Can BenefitVertical search engines contain information in their indexes about a specific topic, rather than a wide, all-encompassing search engine like Google. These specialised search engines are aimed only at people interested...

                Julie Cave
                5 February 2018
            
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What Makes Pimcore Stand out Among ‘PIM’ Solutions for RetailersWhether you are a CXO who knows what a smooth omnichannel experience can do for your business, a marketer who wants to maintain structured and consistent data, a buyer looking to forge better relationships with...

                Rajneesh Kumar
                2 February 2018
            
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7 Step Strategy to Getting Low Cost Leads with Facebook AdsFor any business big or small lead generation is one of the most critical components and is key to survival and growth. You need leads. So where can we get these leads from?

                Jordan Bucknell
                2 February 2018
            
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B2B Sales Channels are Changing – Act Now or DieThe B2B customer buying journey has been forever transformed by the Internet, and this has major implications for Manufacturers, Brands, and Distributors – are you acting?    

                Brian Beck
                1 February 2018
            
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Infographic: The State of Programmatic AdvertisingThis infographic summarises the key findings of the study, including the level of distrust that many advertisers feel towards the display advertising ecosystem.  Issues highlighted in the report include a lack of...

                Linus Gregoriadis
                30 January 2018
            
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Live Video Tips For Your BusinessLive video may well be the catch cry of 2018, and if you’re not doing it, your business may suffer if your competitors take it up. Video is a powerful storytelling medium: it can impact viewers emotionally using sound...

                Julie Cave
                30 January 2018
            
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What Are The Must Have Pages For Your Business Website? What website pages should even the most basic site have? Hopefully, you’ve at least got a website. No matter what your business is – whether you provide services or sell products – there are some basic website pages...

                Julie Cave
                29 January 2018
            
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Content Marketing Trends in 2018What content marketing trends will there be in 2018? In 2017, content marketing as consolidated its reputation as a key marketing tool, but also as much more. Content marketing continues to be a key relationship...

                Julie Cave
                26 January 2018
            
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Social Media Marketing 2018: Are You Prepared?Social media marketing 2018 looks very different than it did just a few years ago. Like most digital industries, social media continues to evolve rapidly, and that means that to have an effective marketing strategy...

                Julie Cave
                25 January 2018
            
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12 LinkedIn Features You Should Be Using NowWhen Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram...

                Richard Fallah
                24 January 2018
            
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Is it time to rethink TV?As TV viewing is evolving we mustn't overlook the fact that this once all-powerful branding medium continues to have a bulletproof armoury in the guise of connected, addressable and programmatic TV options for...

                Mike Shaw
                24 January 2018
            
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How Can Your Webinars Help Lead Generation and Qualification?Lots of different methods exist today to generate leads - white papers, trade shows, paid search and so on. But did you know that your webinars were also a great way to acquire new business leads?&...

                Sharron Nelson
                19 January 2018
            
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What 2018 holds for the world of Digital2017 has been a busy year in terms of tech. The world’s been watching as cryptocurrencies have boomed (and bust). ‘Smart Homes' became the next big thing. Machine Learning advanced at what some people will...

                Shaz Memon
                18 January 2018
            
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Old School Skills Meets New School Activation“These new digital marketing tactics seem to be outshining my 15 years of experience in brand and product marketing, do you think that is true?”

                Thomas Moyer
                18 January 2018
            
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5+ B2B AdWords Strategies That Will Generate More Leads For Less AdWords in the B2B space can be brutal. We experience it first-hand every day. There’s low search volume, high competition, and thus extremely expensive CPCs. You’ll need some highly qualified leads and a killer sales...

                Meghan Daly
                18 January 2018
            
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Four Trends to Watch for in 2018This past year we witnessed a sea of change occur in the world of marketing – people witnessed the true power of augmented reality, the walled gardens of social media grew higher, video lengths shuffled in flux, and...

                Michael Ash
                17 January 2018
            
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How to Optimise Your Instagram StrategyEveryone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to!

                Richard Fallah
                16 January 2018
            
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Where next for Facebook and AI now that they’ve shut down M?Facebook M was first introduced as the text based virtual assistant in August 2015. Although only initially available to a handful of people in California, the company suggested that the human-powered assistant would...

                Andy Brown
                16 January 2018
            
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How does social engagement contribute to the overall customer experience? New research! It is now widely accepted that companies offering an excellent customer experience (CX) are more likely than their peers to deliver against their commercial objectives. New research from Digital Doughnut and Hootsuite...

                Linus Gregoriadis
                16 January 2018
            
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