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But I Can't Afford Digital Marketing!What do you do if you’re a small business and you can’t afford digital marketing?
The first thing to understand is not that you can’t afford digital marketing, but that you can’t afford NOT to do digital...

                Julie Cave
                5 July 2016
            
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Spotify: A Lesson in Exceptional Customer ExperienceI don’t know if you noticed but a week or so ago Spotify was down and all hell broke loose on the internet. Some people were experiencing difficulties logging in and others simply couldn’t find a connection. So, like...

                Sophia Skinbjerg
                5 July 2016
            
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Mobile App Saturation: What’s Next in Customer Engagement TrendsFor the past few years, marketers have had to make key decisions in terms of how to engage mobile users. While there are dozens of very specific strategies, there have ultimately been two major choices: SMS or mobile...

                Oisin Lunny
                5 July 2016
            
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Sports Marketing, The Real Game Is In OvertimeToday’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins as well as after it ends.

                Greta Paa-kerner
                5 July 2016
            
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What Are Heading Tags And Why Do They Help You Rank In Google?So you’ve written a great piece of content and are ready to publish it on your site, but there may be something you’re missing. Something that will help break-up the content on the page and help Google read it. Have...

                Phil Ringguth
                4 July 2016
            
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Optimize Campaign Success with High Performing Banner Ads728×90, 300×250, 320×50, and 300×50 banner ads are some of the most highly performing ad specifications in the industry. Optimize your campaign success by learning the pros and cons of different...

                Elizabeth Bell
                4 July 2016
            
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The Top 6 Keyword Research ToolsAs marketers, we thrive on data that steers us in the right direction and drives results. To expand upon that statement, think about marketing as such: the holy grail of our efforts is yielding the maximum amount of...

                Shelby Catalano
                4 July 2016
            
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Customer Segmentation: 5 Ways to Divide the Consumer BaseCustomer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic...

                Elizabeth Bell
                1 July 2016
            
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5 Tips to Get More Views for Your YouTube VideoWith increasing use of YouTube for video marketing by musicians, artists, bloggers, webmasters and businesses, getting your video seen and shared by the online community is becoming more of a challenge.

                David Ford
                1 July 2016
            
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Promotional Email Goals & How to Achieve ThemEvery promotional email has 3 goals: open, engage & convert. Learn how to maximize the success of promotional email campaigns with these tips.

                Elizabeth Bell
                1 July 2016
            
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7 Important Points for Ultimate BrandingBefore we talk about the different techniques of branding, let us first get acquainted with the word “Branding”. Branding basically means building your reputation and increasing visibility in your industry.

                Niti Sonchhatra
                1 July 2016
            
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The Mobile Revolution And The Birth Of Mobile MarketersCustomers’ usage of mobile devices in order to take actions they previously took in physical stores or on desktop devices is increasing over time. Marketers cannot ignore this trend. Instead, they should commit...

                Laura Cerone
                1 July 2016
            
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Push Notifications: The Key Factor to Mobile App EngagementIn the last years mobile devices have become more and more important to us: we spend a huge part of our daily time on such devices and 80% of our phone use seems to be spent on mobile apps. 

                Laura Cerone
                1 July 2016
            
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Big Data & Analytics – Changing The Way Businesses Take Informed DecisionsIn the age of Big data, businesses cannot thrive without finding a way to analyze data and bring insights out of it. In that sense, predictive analytics is one of the hottest trends that transforms the current...

                Sakshi Mathur
                1 July 2016
            
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The Role Of Video Advertising In The 2016 ElectionOur latest roundtable discussion, sponsored by Brightcom and moderated by Philip Rosenstein, Founder of WhiteHousePress | Newsletter Editor / Columnist at Mediapost takes on the topic of video spending in this year’s...

                Eli Mandelbaum
                1 July 2016
            
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Rival Manchester Creative Agencies Wage Post-it Note WarA Post-it note war has begun in Manchester’s Northern Quarter as rival creative and digital agencies look to ‘out do’ each other in the creative stakes with elaborate designs and friendly messages using Post-its on...

                Steve Peters
                30 June 2016
            
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Euro ’96 To Euro 2016: Football’s Not Coming Home, But It Has Gone DigitalPutting my disappointment aside, lets ponder how digital has changed the way we consume the feast of football that is the Euros.

                Matt Bowell
                30 June 2016
            
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How Content Marketing Played Its Part In The EU ReferendumSo there we have it. Our fate has been decided. We all have our opinion on what that will mean for Britain, but let’s try and be impartial for a minute and look at the content marketing efforts of both sides of the...

                Ben Hollom
                30 June 2016
            
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Trust, Transparency And Transformation: Why Microsoft's UK CEO Uses TwitterWhen the UK CEO of the world’s largest software company gets active on Twitter, people sit up and notice.

                Damian Corbet
                30 June 2016
            
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IoT for Small Business – Impact and Future ProspectsInternet of Things impact on small business operations and the barriers to their rapid adaptation – Gauging the return on investment and its long-term viability

                vaibhav bhatt
                29 June 2016
            
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5 Reasons You Think You Don't Need a Referral SchemeDespite a recent report that 92% of consumers believe recommendations from friends and family over all forms of advertising, many companies don't see the need for referrals to be a formal part of their referral...

                Angela Southall
                29 June 2016
            
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The First Critical Stage For An Effective Mobile Sports Betting Site – Initial Engagement While the online sports betting sector is ahead of the game in being “mobile first”, a recent study by Global Reviews on the Mobile Sales Effectiveness in the sector found that top brands are losing target customers...

                Suzy Coulson
                29 June 2016
            
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Getting Brands to Find Their Beat – Marketing and Music FestivalsHow do you strike a balance as a brand “performing” to creative music loving crowds this Summer? Take a route too mainstream and endure a potentially heavy amount of damage to your brand image. Be too little known and...

                Eleanor Leonne Bennett Dip DigM
                28 June 2016
            
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Power Of Pinterest: One in Ten Britons Are Influenced By Social Media Every DayA recent survey has shed light on how much Britons feel influenced by accounts on social media, with 10% of Britons agreeing that they are influenced by social media every single day. 

                Leanne Bryan
                28 June 2016
            
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Why Every Company Needs a Social CEOCharismatic leadership is a tremendous asset for any company but how many CEO's have really embraced social media? It can be an effective tool to communicate and can sometimes be seen as a positive signal of...

                Phil Livingstone
                28 June 2016
            
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