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The Future of Marketing: Innovation vs Automation

The Future of Marketing: Innovation vs Automation

The Automation Age has arrived and the world is about change forever. While AI is offering new solutions every day, it does raise questions about the nature of work and where the human element remains relevant.

Alex Melone
Alex Melone 20 July 2023
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How to Measure Display Advertising Impact On Brand And Key Traffic Sources

How to Measure Display Advertising Impact On Brand And Key Traffic Sources

In this article we describe the role of media advertising in the digital mix and share instructions on how to measure the impact of media advertising on other traffic sources. As an example, Prom’s media advertising...

Polina Kedis
Polina Kedis 19 July 2023
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eCommerce Branding: A Guide to Amplifying Your Brand Identity

eCommerce Branding: A Guide to Amplifying Your Brand Identity

In today's competitive eCommerce landscape, establishing a solid brand identity is essential for business owners and entrepreneurs. With consumers quickly shifting loyalties and new products penetrating existing...

Michelle Bilan
Michelle Bilan 19 July 2023
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AI-Driven PPC: Should You Incorporate Machine Learning into Your 2023 Strategy?

AI-Driven PPC: Should You Incorporate Machine Learning into Your 2023 Strategy?

Let’s have a closer look at how AI is transforming PPC in 2023 and delve into the benefits for marketing teams currently struggling to navigate a competitive climate. 

Dmytro Spilka
Dmytro Spilka 18 July 2023
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A Complete Social Media Image Sizes Guide: 2023 Cheatsheet

A Complete Social Media Image Sizes Guide: 2023 Cheatsheet

Social media marketing can be immensely rewarding when done right. There are multiple aspects that a brand should care of. Content is important but so are graphics. Using the best images in the correct manner will get...

Dhruvi Tilara
Dhruvi Tilara 17 July 2023
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Make Future-Ready Not Future-Proofed Decisions

Make Future-Ready Not Future-Proofed Decisions

In an ever-changing technology landscape, can business decisions ever truly be ‘future-proofed’? 🤔 Senior Product Consultant, Rosie Stano shares her thoughts on why businesses should strive to be more adaptive and...

Candyspace Media
Candyspace Media 13 July 2023
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Digital Armageddon: Reclaiming the Open Metaverse from Attackers!

Digital Armageddon: Reclaiming the Open Metaverse from Attackers!

The future of the Open Metaverse is at stake. In recent years, we have seen a rise in centralized alternatives to the Open Metaverse, which are being sold as a detour on the route to a decentralized destination. In...

Priya Kumari
Priya Kumari 12 July 2023
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How AI in Search May Affect the SERP Landscape

How AI in Search May Affect the SERP Landscape

Unless you’ve been living under a rock for the last couple of months, you may have heard the rumblings (and grumblings, more specifically from Marketeers) of AI and how this technology has the power to change the way...

Jenny Eckloff
Jenny Eckloff 12 July 2023
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Investigating the Power of Brand Storytelling in Marketing

Investigating the Power of Brand Storytelling in Marketing

In the modern and competitive business landscape, the task of capturing customers' attention and cultivating their loyalty has become increasingly arduous. Conventional advertising approaches are losing their...

Milena Har
Milena Har 11 July 2023
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Identifying the Capabilities You Need to Achieve Excellence in Digital Marketing

Identifying the Capabilities You Need to Achieve Excellence in Digital Marketing

Thirty years on from the appearance of the first clickable online ad, digital marketing excellence can still feel like an unattainable goal.

Michael Nutley
Michael Nutley 10 July 2023
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Why SMEs Need to Keep WordPress up to Date to Keep Websites Secure

Why SMEs Need to Keep WordPress up to Date to Keep Websites Secure

20 years after it was first launched, WordPress is now behind a whopping 43% of all websites across the globe. Despite its vast popularity, Justin Bateman, Senior Product Manager at Fasthosts says that there are...

Matthew Allen
Matthew Allen 10 July 2023
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5 Social Media Marketing Tools for Creative Entrepreneurs

5 Social Media Marketing Tools for Creative Entrepreneurs

Take your social media campaigns to the next level with these 5 social media marketing tools. Plan, create, and publish social content that builds your brand.

Gaurav Sharma
Gaurav Sharma 7 July 2023
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Best Practices for Testing and Quality Assurance in Mobile App Development

Best Practices for Testing and Quality Assurance in Mobile App Development

Testing and quality assurance play a pivotal role in mobile app development. They ensure that the app functions flawlessly, delivers a superior user experience, and meets the expectations of end users. Rigorous...

James Wilson
James Wilson 6 July 2023
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