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Hootsuite Launches Free AI Tool for Social Media Marketers

To mark World Productivity Day, Hootsuite has launched a free, AI-powered social-first caption generation tool, as well as a dedicated video campaign to showcase how seriously easy AI tools can be. In combination with the company’s recently-released social media content generator, OwlyWriter AI, this ensures marketers can keep up with daily social content needs efficiently.

Social marketers constantly struggle with a lack of ideas and readily-available content to post on social media.

Addressing this challenge, Hootsuite has invested into AI capabilities to enable a simpler, stress-free content creation process.

Rather than replacing human creativity – which is vital for brands looking to stand out in the sea of sameness on social – Hootsuite’s free AI caption generator will help users generate content that is both relevant and adjustable.

It can be used for Instagram, TikTok, Twitter, Facebook, Pinterest and LinkedIn, and is openly-accessible to all social marketers.

The new tool is modelled on the OwlyWriter AI tool, which has already seen huge success with Hootsuite’s customers since its launch in April 2023.

In fact, 25 percent of users were able to create a new post and publish or schedule it in under five minutes, and over 75 percent of content generated by OwlyWriter AI ended up being published or scheduled.

What’s more, as Hootsuite’s new video demonstrates, OwlyWriter AI is seriously easy to use. 

Billy Jones, Senior Director of Brand Marketing at Hootsuite said: 

“We are excited to debut our free AI content generator tool to help even more social marketers tap into Hootsuite’s marketing intelligence and state-of-the-art technology. By putting the power of automation to work, Hootsuite’s AI-powered tools can help marketers meet their daily social media content needs through tailored content ideas and prompts. Not only is this tool the remedy to ‘blank page’ syndrome, it also frees up time for marketers to focus on more creative and strategic tasks.”

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