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Jenny Stanley
Jenny Stanley 31 August 2023

Digital Solutions for Ocean Conservation: Plastic Bank's Innovative Approach

The Connected Packaging Summit had some major players giving out insights. One of them was Peter Nitschke, Global Director for Community Partnerships at Plastic Bank. He talked about everything from handling plastic waste to blockchain technology. Let's dive into the key takeaways from his talk.

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The Connected Packaging Summit had some major players giving out insights. One of them was Peter Nitschke, Global Director for Community Partnerships at Plastic Bank. He talked about everything from handling plastic waste to blockchain technology. Let's dive into the key takeaways from his talk.

Blockchain and Plastic Bank

Peter is rocking it at Plastic Bank. The organisation's working on an innovative way to handle plastic pollution and poverty at the same time. They're using blockchain technology for a traceable supply chain for plastic waste. Plus, folks collecting plastic can earn digital tokens that can be swapped for goodies like food vouchers and health insurance.

Global Brands and 'Social Plastic'

The next cool thing that Peter highlighted was Plastic Bank’s partnerships with big names like SC Johnson. These guys get to use the collected “social plastic” in their products. And it's a win-win – less plastic pollution and more economic opportunities for folks who could really use a leg up.

Coca-Cola Partnership and Spreading the Word

Over in places like the Philippines and Indonesia, Plastic Bank's teamed up with Coca-Cola to recycle plastic for their packaging. Peter drove home the point that ethical supply chains are the way forward. Plus, Plastic Bank's playing a huge role in educating communities about recycling and the damage plastic can do to our environment.

Getting Over the Hurdles

It's not all smooth sailing, though. Places like Grenada, small island nations, really need Plastic Bank’s services, but it's a logistical nightmare getting the plastic to processing facilities. But Peter's got an idea for this – setting up local recycling and manufacturing capacities right there on the islands.

Future Tech and Plastic

Peter's got his eyes on the future, too. He's thinking about how we can use artificial intelligence and the Internet of Things for better plastic collection and recycling. He even suggested a "gamified" system where everyone, from school kids to office workers, can earn rewards for collecting plastic.

More Opportunities Ahead

Peter’s feeling optimistic about the future. He sees plenty of chances for Plastic Bank to team up with more brands and expand the market for 'social plastic'. He's also looking forward to the global treaty on plastic waste led by the UN. He reckons it's a golden opportunity for Plastic Bank and their partners to step up their game.

So, that's the lowdown from Peter Nitschke's talk at the Connected Packaging Summit. He shared some real nuggets about how Plastic Bank's using innovative solutions to fight plastic pollution and poverty.

From blockchain technology to "social plastic" and even AI and IoT, he gave us a glimpse into the road to a more sustainable and fair world. And it's clear that with a bit of innovation and the right partners, we can make big strides towards a cleaner, more inclusive environment.

No worries if you couldn't make it to the live session. You can watch the replay of Peter’s session on our YouTube channel or listen to the podcast recording on Spotify.

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