Alan S Lui
Alan S Lui 10 May 2022
Categories Affiliate Marketing

How Does Affiliate Marketing Work?

Affiliate marketing is a type of marketing in which companies pay commissions to third parties for promoting their products or services. It has been growing in recent years with the growth in all kinds of online sales. This article explains to you those basics about affiliate marketing and programs.

Advertisers generate 15%-30% of all sales from affiliate programs. Affiliate marketing is typically done online where merchants and affiliates are able to interact with each other in order to drive traffic, sales, and conversions.


There are several ways that affiliate marketing can work. Some programs simply pay a commission when a sale is made through the affiliate's link, while others pay affiliates for every click that visitors make on their website as well as for impressions of ads placed on their site.

An important part of affiliate marketing is tracking results so that you can see how effective your strategies are. This will help you optimize your campaigns so that you can increase your earnings over time.

Factors To Consider when Joining an Affiliate Program

There are a few factors that you need to consider if you are joining or starting an affiliate program. 

Below are some key things to keep in mind:

  • The product or service must be something that you believe in and would recommend regardless of whether or not you were being compensated.
  • Understand the terms of the agreement before joining any affiliate program. Make sure you know how much commission you will earn, as well as when and how you will get paid.
  • Do your research on the company behind the product or service. Make sure they are reputable and have a good track record.
  • Promote your affiliate link in a way that is relevant to your audience. For example, if you write a blog about baking, share your affiliate link on a post about baking supplies or tools.
  • Keep track of your results so that you can see what is working and what is not. This will help you adjust your strategies over time.

Affiliate marketing can be a great way to earn money online. Just be sure to do your research and choose a reputable program before getting started.

Commission Rate and Cookie Duration

Also you need to consider is the commission rate and the ticket size of the products that you are promoting.  There is no point doing affiliate marketing if the ticket size and the potential transaction volume of the product is too small. 

Another key factor to consider is the cookie duration. The cookie duration is the amount of time that the affiliate has to generate a sale within, in order for the merchant to credit them. Typically, the longer the cookie duration, the better for you as an affiliate marketer. 

Mechanics of the Affiliate Program

The last factor that you need to consider is the mechanics of the affiliate program. There are two main types: pay-per-sale and pay-per-lead.  


Pay-per-sale programs will pay you a commission based on each sale that you generate. For example, if you promote a product and someone clicks on your link and buys it, you will earn a commission. Pay-per-lead programs will pay you a commission based on each lead (contact information submitted), no matter whether the lead finally converts into a sale or not. 


While there are many ways to create income online quick and easy, affiliate marketing is a growing trend and you should really consider this seriously if you are running a website or digital space. Some unexpected products you can sell, including non-profit organizations, some of which will give you commission for donations made by your audience!

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