Article

Lydia Iseh
Lydia Iseh 29 March 2022

5 Tips to Move Forward with the Right Marketing Idea

There’s a lot between thinking of a good marketing idea and making it happen for your business. Proper execution of your marketing plans can bring a lot to your business. To get there, you need actionable tips and smart decisions. That’s what this article is all about - to help you move forward with the right marketing idea.

Marketing is a constantly changing landscape. If you want to succeed in your goal to promote your business, you need to keep up with the trends and changes. Nowadays and especially because of technology, businesses can hardly get off the ground without a proper marketing plan. 

If you have a great marketing idea for your business, that’s excellent. However, you still need to put a lot of thought and effort into moving forward with it. The legwork involved in a good marketing plan is quite demanding. 

Up to 50% of businesses and startups fail within 5 years from their establishment. This leaves little room for error. Your marketing idea is the first step only. To make it a reality, you need the right plan and proper execution. 

Knowing this, we are presenting you with 5 excellent tips that will get you on the right foot with your marketing ideas. 

1. Perform Concept Testing

Concept testing is a proper way to validate your marketing ideas, as well as your products early in the process. According to Maze’s guide on what is concept testing, this is a great way to save time and resources, and avoid plenty of errors that might occur along the way.

Thanks to tools like Maze, implementing these types of tests is easier than ever. This tool facilitates the testing creation process, gives you access to professional templates, and provides accurate reporting that will make your marketing decisions more effective.

Chances are, you have many plans for your business at the moment. You might even have different products to market and don’t know where to begin. This is what concept testing is for - to help you choose between different ideas you’ve come up with and find the best one.

In concept testing, you rely on the target audience. They’ll tell you if your marketing idea is good or bad, and whether or not it is smart to invest in it. 

Product leaders run such testing to validate product-related and marketing-related ideas with the actual target audience. This saves them tons of money and helps them achieve more faster. 

After all, who better to ask if your marketing idea will work than the people you’re aiming it toward?

2. Work on your Network and Focus on Finding Influencers

Great marketing depends a lot on teamwork. You need to rely on other people and utilize their talents to achieve the big goals for your brand. Consider every connection you have and look through your network to see what can help you turn that marketing plan into reality.

Networking is viewed as an old hat by many, but to this day, it remains one of the best ways to market your brand. If you aren’t sure how to turn your plan into reality or want to make it as effective as it can be, don’t be afraid to focus on networking until you are absolutely sure. 

With the right people on your side, you’ll be in the prime position to promote your business and sell your products. A couple of influencing contacts can help you attract the right people, convince your target audience, and market your brand more efficiently. 

In this sense, one thing to think about strongly is influencer marketing. Go through the State of Influencer Marketing Report to get started, and make sure that you find the right brand advocates to help with your marketing. 

People today are much more cautious than before. They look for recommendations from trusted people before they make decisions about a business or a product. If you want to market your business properly, you need to find these people in your network and turn them into brand advocates.

In other words, you need your influencer community. Businesses earn $5.20 for a dollar spent on influencer marketing campaigns.

Source

So, before you start investing a fortune in ads that will convince people to buy your products, start working on convincing the influencers in the market first. You might even want to send a product sample to them before it is launched officially on the market.

Since the influencers in your industry are part of your target audience, they are the perfect people to run your product by. They’ll tell you how your audience will respond to it and, while you work on the remaining of your marketing plan, will find their own ways to help you promote them.

3. Fully Leverage the Power of Social Media

Social media is trending now more than ever. In the last decade, it’s become an indispensable marketing tool for businesses. 

According to GWI, 54% of social media users use these platforms to research products and brands. Different social media platforms like Facebook and Instagram are where people find the products and services they need. 

Knowing this, social media is a must when you’re working on your marketing idea. Any smart business needs to figure out how to turn the marketing idea into reality with the help of social media. 

The best part about these platforms is that they can feed directly into other strategies of your business such as influencer marketing and content. You can use them to share your content, guide people toward your website, and set yourself up as an expert in the field. 

Source

Whatever your current marketing plans are, you need to figure out how to make them a reality on social media. With the level of activity on these platforms, this is your biggest field for marketing your business, and it will seriously affect how fast your brand grows. 

4. Make it Personal

Personalization is a vital part of any great marketing strategy. Today’s marketing is all about the customer. This is why we research the target audience and base all of our actions on their needs, demands, and behaviors. 

To make your marketing idea successful, you need to make it personal for those it is aimed for. This can be a challenge when we automate many of our marketing activities but, with the right plan, you can make every customer feel like your product or service is perfectly tailored to meet their needs. 

When you think about your future marketing actions, consider personal touches that will appeal to your target audience. In the busy market that we live in today, people aim to choose businesses they trust, feel connected to, and see as different from others. 

The newer generations are even more focused on looking for an emotional connection to a brand. They expect amazing customer support, a brand that is honest and open, and one with amazing referrals and testimonials from trusted people in the industry.

According to WordStream, there are 5 essential parts of personalized marketing that you should pay attention to. 

The first is research and analysis. This is the point where you try and gather as much information as you can about your target audience, the competition, and other marketing strategies in the industry. 

The second is the buyer persona creation. Based on the data you’ve collected, you need to create a buyer persona that you’ll create content for. 

The third is content planning. You need to map out your content and decide how you’ll approach each part of your marketing plan to make it a reality. 

The last two are the most important steps, the ones where you create content and personalize the entire experience for the user. You need to plan for everything from your website content to the content on your social media channels and even your email marketing messages.

5. Find Ways to Optimize the User Experience

No marketing plan will work unless you optimize the user experience. Creating a message is just the first step. Unless people enjoy their experience on your website, you can’t drive conversions regardless of how great your plan or your message is.

Before you put your marketing ideas out there, make sure that the places where they’ll be are optimized for users. This includes improving navigation and site speed, working on mobile optimization, etc. 

Final thoughts

Marketing has gone a long way, especially since the invention of technology. Nowadays, we have many tools and strategies at our disposal that allow us to reach a wider audience than ever. The path is challenging and demanding, but with the right plan and careful execution, this can turn your brand into a bigger success than you could ever imagine. 

If you have a good marketing idea in your mind, don’t hesitate to pursue it. Go through the necessary steps to see if it will work and find the right ways to make this happen. When you’re ready, jump at the opportunity - this might just be what your business needs to truly shine!

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