Article

Julijana Zlatevska
Julijana Zlatevska 27 April 2022

How to Run a Successful Digital Branding Campaign

Although digital branding efforts are a successful method for increasing traffic and brand awareness, starting a digital branding strategy may appear to be a challenging process. Fortunately, there are dozens of platforms to pick from and hundreds of methods to apply. And, our final outcome is less stress and increased chances for success, isn’t it? That’s why in this post we will show you how to successfully launch and run your digital branding campaign through a 10-step approach.

Digital branding campaigns are a tried-and-tested tool that help you increase traffic, brand exposure, and sales, among other things.

However, putting together a digital branding campaign might appear to be a difficult task. And besides, there are hundreds of platforms to choose from and dozens of methods to implement.

However, by spending the effort to map your digital campaign through a series of steps, you can improve your odds of success while lowering your overall stress level.

In this article, you'll discover how to successfully execute a digital branding campaign using a 10-step approach.

A 7-Step Guide to Successfully Launch and Run your Digital Branding Campaign

When planning your online branding campaign, follow the steps below to make sure that you handle your advertising in an effective and rational manner, offering you the highest success rate.

1. Determine Result-Oriented Marketing Objectives

The first step is to determine why you are conducting a digital branding campaign.  The possibilities are practically unlimited.

However, if you attempt to achieve multiple goals all at once, you may not be able to attain any of them. Would you like to increase conversions, develop your mailing list, increase traffic, perform for even more keywords, or attract new followers, for example?

Brand awareness, increased sales, generating leads, and social following growth are just a few examples of aims. Some of these objectives are simpler to measure than others.

It's far easier to detect if your email database has fresh subscriptions than it is to determine whether your brand is becoming more well-known. However, you should make every effort to base these objectives in data.

Below are a few examples of realistic objectives:

  • Obtain 10 references in prominent media sources to raise brand awareness.

  • In 60 days, boost traffic from search engines by 6000 monthly visitors.

  • By the conclusion of 2022, triple your social media following to 10,000.

  • 200 percent increase in sales in a quarter.

Each objective you pick will have a strategy for achieving it. You have the freedom to execute as many projects as you desire. In general, each campaign you undertake should have a defined tangible result.

This enables you to go further into the data and carry out a campaign performance and effectiveness analysis. Depending on the results, you can tweak your branding strategy as and when required.

2. Identify your Target Customer Base

Do you have an idea about who you're talking to? Before you begin a marketing campaign, you must first determine who your target audience will be.

If you do not really know who these customers are, you'll have to take extra time pondering about and investigating them.

Creating a buyer or client persona is one of the most effective ways to do this. It is a summary of your ideal client that includes details such as:

  • What are their job profiles and how much do they earn?
  • Who comprises their families?
  • What are their age groups, hobbies, and interests?

You also should incorporate the following in your ideal customer persona:

  • What additional websites do they access on the internet?
  • When visitors come to your site, what are their objectives?
  • Any issues they want you to address?

All of this data should be put into a file or user account, with photographs if possible, so that everybody participating in the campaign is able to see who this individual is.

If you own several distinct customer groups, repeat the procedure and generate customer personas for each component of your marketing campaign's targeted audience.

3. Perform Market Research and Competitor Analysis 

The market is crowded, and digital marketing is frequently saturated. Completing a thorough competitor study will be critical to the success of your branding campaign. 

It can help you figure out which techniques are effective for both you as well as your competition. It can also assist you in determining which marketing strategies you can use to aid you in standing out from the rest.

Starting your evaluations on social networks is a wonderful idea. The number of people who like your rivals' sites can give an indication of how well you're doing in comparison to everyone else in your field. 

Consider the techniques used by the brands that have had the most success in developing awareness among their audience. These are vital insights since branding has a huge impact on brand awareness and rapport. 

4. Use Brand Management Tools for Data Analysis

Source

After the analysis, if you feel that your brand is not getting the required visibility, you can take the help of brand management software. It will help you with features like social listening and data collection – guiding you to take steps in enhancing brand awareness.

The effectiveness of a digital branding campaign hinges on user engagement. Examine the number of times your competition's content has been shared. 

Compare the amount of likes and shares with your posts. Examine why their material is more important or attractive than yours when they have much higher post interaction.

When it comes to digital branding, timing is everything. The hour of day that a post is published can have a substantial impact on its reach. 

There exists a plethora of excellent articles that offer best practice advice on publishing days and times. Most of them are not industry-specific, so pay attention to the time when your rival' postings garners the most attention to get a clearer view of your viewer's preferences.

5. Execute Keyword Research and Create Content

You'll know precisely what your intended audience is typing on the internet to find solutions for their problems or search for your offerings if you locate the correct keywords.

Irrespective of the platform, keyword research is needed to identify areas and phrases that your audience is interested in hearing about.

Keyword research might help you get started on any campaign, whether it's SEO, Adwords, email, social media, or something else different.

The goal of keyword analysis is to place yourself in your user's shoes and consider the types of search terms they'll use to find your items / solutions on the World Wide Web.

Spend some time creating keywords that meet this criteria, then use keyword analyzers to locate SEO keywords or phrases with a reasonable amount of volume and little competition.

Once you've compiled your original batch, take these seeded keywords and put them on a keyword analysis software. After all, these techniques are the foundations of a successful SEO strategy.

You'll need to generate multiple content assets based on the campaign and your SEO research. You might have to write a blog series if you want to increase your organic traffic from search engines.

Once you've created some compelling content, such as blog entries and videos, they'll remain quite stagnant. But, you'll be much more inventive with how you advertise, and you'll fine-tune your plan based on whatever promotion tactics bring you nearer to your objective.

If you're conducting a digital ad campaign, though, your creative assets will change as the collected data. Your targeted audience will remain largely constant, whereas your advertising content will change in response to whatever your customer reacts to more.

6. Finalize your Communication Channels

Source

You'll most likely construct campaigns throughout a variety of digital platforms when you begin to implement digital branding campaigns. 

However, when you initially begin, you should concentrate on just 1 or 2 channels.

In the realm of social media, for example, you get Facebook, Twitter, LinkedIn, Instagram, and Pinterest. There's Google advertisements, content creation, online and offline SEO, email marketing, and so on.

It's likely that you'll use a mix of channels. You will, however, have one primary channel which is linked to your aim.

Let’s take an example. If you want to expand your email list by 5000 in three months, you can use a variety of strategies to reach your goal:

  • Experiment with alternative mail opt-in forms, copies and positioning options, such as pop-ups.
  • Optimize your content and generate new material aimed at increasing the number of people who join your mailing list.
  • Create e-newsletters with added content that readers will want to share to a friend.
  • Post guest blogs on major websites in your sector with backlinks.
  • On your brand's social media pages, post links to mail subscription pages.

If budget is a concern and you are using a service like Mailchimp, you can opt for cheaper Mailchimp alternatives.

In short, you can utilize a combination of overlapping channels to enable you to achieve your primary objective. Hence, prior to launching a campaign, make sure to finalize the channels that you will be using.

7. Run a Pilot Campaign and Analyze its Performance

If you're conducting an ad campaign or any other type of sponsored media campaign, you would like to run several testing runs first to avoid blowing your investment.

You should begin with a minimal budget for your trial campaigns and adjust them as you gather feedback and information.

You'll want to find the right balance between maintaining your initial spend low and gathering sufficient data to improve your adverts.

Now, you have gathered a lot of insightful data. But you should revert to your objectives once you start analyzing data. It will assist you in focusing on the statistics that are most important to you. 

You'll be capable of figuring out what's performing and what's not once you've analyzed those figures, giving you actionable information.

You'll be prepared to answer queries like these by glancing at the appropriate data points:

  • Is there a link between the new blog entries and a spike in traffic and mail subscribers?
  • Have you received any fresh press coverage as a result of the article?
  • Is it true that the different email series resulted in increased purchase behavior?
  • Which Facebook advertising resulted in a higher number of product revenues?

There's a chance that some of your digital branding strategies will fail. But, instead of becoming discouraged, consider running campaigns like an experimentation to see what works and what doesn't.

Conclusion

As you have witnessed, a lot goes into putting together a good digital branding campaign. It all starts with selecting the appropriate marketing objectives. 

After that, you'll need to conduct research and decide which online platforms you'll employ to carry out your promotion.

Lastly, you'll begin developing the marketing collateral required to conduct your campaign. Once you've discovered what's genuinely working, you may alter your campaigns and increase your spending. 

That concludes a step-by-step guide to launching your own digital branding campaign.

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