Article

roser rosenberger
roser rosenberger 1 November 2021
Categories Video advertising

How Video Content Helps You to Attract More Customers to Buy Your Products

Video content is in demand right now. You might want to promote your business through it, but are not aware of how it works. This article is going to teach you.

If you are craving more customers who will buy your products, but cannot find a reason to promote your business with video content, then you are taking your business very casually. 

There are a number of people who consume video content on a daily basis. That’s how the popularity of videos has grown. For instance, let me show you how it works.

There are around 500 hours of video content uploaded every minute on Youtube, as well as 1 billion hours of Youtube videos, which are being watched every day. Same with Facebook, 500 million people watch videos on Facebook daily.

More than half of the population prefer video content, especially for businesses and brands they like and support. Videos not only attract consumers but have also helped many business to become successful. 

Let's talk about everything you need to know to understand video content marketing.

What is Video Content Marketing?

Video content marketing is also known as video marketing, which uses video content to give out information, educate people and engage customers who the business targets. The video should be SEO friendly, so you might need to install seo plugins.

Video content helps you to promote your services, products and brand. It provides you a lot of support by:

  • Keeping and capturing the attention of your customers
  • Having an engaging manner to explain your products and services
  • Improving the credibility of your brand 
  • Earning the trust of your customer
  • Directing traffic to your website 
  • Boosting your website for ranking and SEO
  • Increasing sales and conversion

Different Types of Video Content

To get all the benefits from video content, there are plenty of videos that you can create, but in this article we will talk about a few considerations.

Explainer Videos 

This kind of video content is made to explain to customers about your product and services, as well as answer the struggle a customer is going through.

Explainer videos are of many types such as:

  1. Animated videos
  2. Live action videos
  3. Whiteboard videos

Entertainment Videos

This video content is for entertainment, they are mostly short which provokes several types of emotions to viewers in an entertaining way.

Videos under this genre can be funny, shocking, surprising, motivating, and inspiring. Sometimes they are combined in more than two areas.

Brand Culture Videos

These are usually made to educate people on what the business is about and what the culture of the business is.  

This can draw viewers to your brand. Brand culture videos can be of several types such as:

  • Behind the scenes videos
  • Interview of employee videos
  • A day in the office video
  • Holiday videos
  • About us videos

Demo Videos

These video contents are made to show customers the step-by-step way of how your products and services work.

Demo videos are very similar to explainer videos because it includes details about the functions and features of your products.

Webinar Videos

These are mostly made to educate viewers on a particular subject that is relevant to your business, industry, or brand.

Webinar videos can be done live or can be pre-recorded. You can also make it a video of questions that clears the doubt of customers about your product and services.

Customer Testimonial Videos

This video content is generally made for customers to explain obvious problems of the products and services in a satisfactory manner.

Personalized Videos

These videos are made to personalize certain viewers so that they can be educated about technology by giving some extra info about personal information. Like viewers’ names, ages, phone numbers, email id, etc.

Personalized videos are very powerful tools that have the ability to make a customer feel delighted and also help your business stand out for a long time.

Thank You Videos 

These video contents are made to thank customers for their support and other things such as:

  • After making a purchase
  • After someone subscribes to the businesses email list
  • After attending an event
  • After the festive seasons and holidays
  • After the year ending

FAQ Videos

This video content is made for sales purposes generally. It gives answers to the frequently asked questions by the customers about the business.

This way is to make the FAQs more interesting and engaging, rather than just answering the customers on the web page. 

Three Questions You Must Ask Yourself While Making Video Content

  1. What is your purpose and goal?
  2. Who do you choose as your target audience?
  3. How will you find your customers online?

Closing thoughts 

When it comes to video content, it's a huge deal as mentioned above, people like video content more than reading. 

In this busy world where you are always doing something or the other, you need time-consuming things around you. That is why video content has taken the stage.

Everything can be done through video content, actually more than content writing. Leave a comment down below in the comment box, and let us know how much help this article was to you. 

About Author:

Rogen Rosenberger is a professional content writer with years of experience in blogging. He graduated from Stanford University, California, and then started his career in blogging. He contributes to many authority blogs such as Blogsteller, Dream And Travel, Tour And Travel Blog. He also likes to write in many international magazines and journals.

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