Anubhav Garg
Anubhav Garg 13 October 2021
Categories Search Marketing

8 Major Approaches to Generate Profitable Results with White Hat SEO

If you are as passionate about SEO as we are, and you keep up with changes in the major search engines' algorithms that have the potential to affect SEO, then you would be well aware of the fact that recent reforms to the algorithms of major search engines like Google have made it virtually impossible to use Black Hat or Grey Hat SEO techniques.

If you want your site to succeed and be a helpful resource on the internet, you must employ only White Hat SEO techniques. Adopting White Hat SEO techniques increases your site's popularity with the search engines, which will give it higher rankings in the SERPs.

If you have any concerns regarding the white hat approach of SEO then consulting with an SEO firm would be a smart and time-saving decision both for you and your business.

How to Succeed using White Hat SEO Techniques

These are some of the White Hat SEO techniques that have been shown to deliver better results than expected in a legitimate manner. Furthermore, the beauty of employing White Hat SEO tactics is that the benefits produced by these approaches are long-lasting.

1. Improve your Content Marketing Plan over your Competition

Everyone speaks about generating "excellent content," but what does that actually entail? It all comes down to three things: creating good content, identifying your target audience, and then connecting with them. To be honest, this doesn't have to be a challenging task. All it takes is compassion for your potential and current clients or consumers.

2. Excellent Info that is Easy to Understand

Reading time and click-through rates go up as more readers enjoy what you have to offer. This in turn sends extremely favorable signals to Google, which rewards you handsomely!

3. Insertion of Keywords that are Related to the Content

The use of content-relevant keywords derived from an in-depth study of the page's content is required. In addition, keep an eye out for keyword overuse. Focus on one main keyword and two or three secondary/supporting keywords.

4. Put the User’s Needs First 

Google has long urged webmasters to put the user's experience at the top of their priorities list. Websites that adapt to the algorithm's increasing sophistication will reap the rewards. Writing clean code is only one part of creating an enjoyable experience for the user.

The purpose of user-experience-centric designs is to enhance customer happiness and loyalty by providing usefulness, simplicity of use, and enjoyment in the engagement with a product.

5. Make use of Schema to Gain an Edge in the Industry

Schema is a collection of HTML tags that may be applied to a web page. These tags help to produce a more detailed description that appears in the search results of SERPs. Snippet is the colloquial term for such descriptions

What is the value of rich snippets?

  • In addition to being useful to consumers, rich snippets also help search results stand out from the crowd.
  • Schema makes it easier for search engines to interpret a page.
  • Click-through rates can be improved with the use of microdata.

6. Local Business Listings 

Google's search algorithm is always striving to better match user intent by displaying results that are relevant to their geographic location. Users searching for home services, restaurants, or outdoor activities don't want to view results that are thousands of kilometers away.

That's a lot more searches than you'd expect. According to a recent study, 82% of smartphone users searched for local businesses nearby before making a purchase.

Prioritizing local searchers is a huge potential for most websites and businesses since it allows them to be the largest fish in a much smaller pond. It increases one's chances of success dramatically. Claiming your company's Google My Business page is the greatest method to take advantage of these searches.

7. Link Building

Link building is one of the most delicate techniques in the White Hat SEO arsenal. Links are critical, as a site with no links would plod rather than sprint to the top of search results. However, it is simple to go overboard.

Which link-building tactics fall under the category of "White Hat?" Search engine optimization (SEO) is a commitment to obtaining high-quality connections from other, reputable websites about your industry. These are long-term connections with a wide range of anchor text.

8. Analysis and Patience

Regular analysis of keyword ranking and analytics data will only help your SEO effort. It's also critical to bear in mind that a campaign's ability to weather changes to Google and other search engines will be determined by its operator's desire to experiment, perform A/B testing, invest in the long-term picture, and stay up with industry trends and news.

Whether you want to broaden the scope of your brand, generate more traffic, or boost the number of sales, our SEO services can help you get the results you desire.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more