9 Best Practical Tips to Help Develop a Successful Mobile App
There are a few things that you should know to build a successful ecommerce mobile app. In this blog, we will discuss them to help you make an informed choice.
Online shopping is not new. It is only expected to grow further with no turning back. Furthermore, the trend has evolved recently, and it is now possible for users to shop from anywhere and any place without the need for a computer or laptop. Yes, it is possible because of ecommerce mobile apps.
Let's look at a few things about mobile apps available on the market and also a few tips that will help you enhance your mobile app development.
Mobile Application Development: Native vs. Web vs. Hybrid - Choose Wisely
Native Mobile Apps
Native mobile apps are built specifically for Android or iOS platforms, which are high-performing and compatible with that platform only. They also get updated quickly and are also capable of getting uploaded as proper apps. However, one of the major drawbacks of native apps is that they are very expensive.
Web apps look like an app, but they are more of a website. Web apps are coded in a cheap-to-hire and simple programming language. However, since it is not exactly an app, it cannot be submitted to the app store for users to download. Also, when it comes to web apps for both Android and iOS, you will have to build a single-page app.
Top 9 Tips Mobile App for Ecommerce
Whether you are hiring an ecommerce web design company or developing an app from an in-house team, the following tips will help you reap maximum benefits.
1. Keep it Simple
First impressions should always be the best. This rule applies everywhere and to mobile apps as well. While creating the login page, you should try to impose the best possible impression, and therefore, it should be unobtrusive, simple, and easy-going.
Don't make the login page too intuitive so that the user sweats when they use your app for the first time. At the first stage, you should always choose to keep things stupidly simple.
2. Develop No-Brainer Navigation
Some critical UX aspects that should be your primary focus include filtering, menu, and sorting options. These can either make or break the initial stages of your M-Shopping app. The headings of the menu section should be direct and self-explanatory. The more etailers you use in the menu, the much better it will be.
Filers should be accurate and precise. Everything that you have in the products should be appropriately sorted to filter it as per their needs. You should take the navigation of your mobile app seriously as well while getting your mobile app developed. This will help increase the ROI of your app.
3. Product Images
You should have a proper gallery with high-quality product images that are appealing to the eyes. That said, the images should be high-resolution, captured in good lighting, and should have a great combination of all perspectives.
Photo sessions may be expensive initially but are going to be worth it. Ensure that every product has at least four shots from different angles to ensure that a user has a complete view of the product.
4. Products Description
SEO principles and algorithms of Google as based on user experience. If something is good for the user, it is suitable for Google, and vice versa. However, when writing descriptions for our product, you should always start with a good product description.
There are a few things that you should keep in mind; for instance, the product description should be at least 300 words, the entire description should be broken down into an easy-to-read pattern, keep the wordings in a tone that is liked by your audience, etc.
5. Personalize the User Experience
Personalization of mobile apps is one of the visible trends of recent years. Approaching the consumers individually is the new normal. Personalizing means tailoring certain functionality of your mobile app according to the behavior of the users. Personalization helps users make a buying decision quickly, and it also helps several problems otherwise created by mobile apps.
6. Multiple Payment Options
Payment options provided to the users are a critical component of all ecommerce mobile apps. The first thing to decide if you want to include payment options in your mobile app is what you are looking for in your mobile app.
That said, are you selling on your mobile app, or are just allowing another company to process payments from their consumers? After this is clear, you will have several payment options to offer to your consumers, such as debit cards, credit card cards, banking, digital wallet, built-in wallet, etc.
7. Loyalty Program
Loyalty programs give a great impression of your business, and it tells people about how you keep your consumers. You should note that retaining old consumers is five times more lucrative than acquiring new ones. You should always provide your special consumers with promotional codes and extra discounts. This move will help you attain great ROI.
8. Optimize for Voice Search
With voice search, you can describe the features of your product in several different languages to help your users easily find your product. This enables you to target your users from various regions and countries, no matter what language they speak.
Voice search helps improve customer satisfaction and also helps enhance the ability to interact with other consumers. Furthermore, it helps expand the boundaries of your business.
9. Use Deep Linking
Deep linking is a technology that enables you to develop target users on a single page of your mobile app. Based on the actions of your users, you can segment different users. You can choose to segment users who have ordered something from your store at a specific point in time.
Deep linking is helpful. Whenever they click on an ad of your ecommerce store, they will be taken to one of the web pages of your ecommerce app and that page will contain an offer that matches their interest.
The Bottom Line
Having an ecommerce mobile app is not essential; it is critical to ensure that it functions properly. To stay ahead of the competition, you will need a mobile app developed according to the latest trends, and therefore you should hire an experienced ecommerce web design company. The tips mentioned above will help you earn a better ROI from your mobile app.