Article

Brad Chuck
Brad Chuck 11 May 2021
Categories B2B, B2C, Content, Social Media

Blogging and Creative Writing for Marketing

Do you have access to creative writers and bloggers who can feed your company profile to your audience in a story environment? Is your blogging strategy generating leads and business opportunities?

Getting Creative with your Blogging 

Writing is more than just typing a few hundred words on Microsoft word or on WordPress and hitting the publish button. Writing is about connecting with and engaging your audience. It is about communicating in a way that makes sense and gets your point across without being long-winded. It is about making a compelling call to action so that people invest in your product or services.

Creative writing is any writing that goes outside the bounds of reasonable professional, journalistic, academic, or technical forms of literature. At the same time, blogging is a discussion or informational article published and consisting of discrete, often informal diary-style text entries. 

Creative Writing and Blogging ids Essential in Marketing

Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.

To help find the "right" words for any content, you need to study your customer's natural (organic) language. Writing content based on the words that customers use helps produce content that your customers will respond to.

I use Google Analytics to study the analytics of an existing website to understand the content customers want. I also use Google Keyword Planner to analyse the keywords customers are using on search engines. I help companies to look at other tools such as organic search results and social networks in writing compelling content for business promotional services. 

Effective creative writing and blogging in business is a crucial marketing strategy to drive awareness of products and services without the direct need for a 'sales first' approach. Our team of experts have worked with hundreds of businesses on creating straightforward content that builds trust and a relationship with your end-users.

Writing for Web & Mobile

Using data from tools like Google Analytics and Google Keyword Planner to help us make content decisions helps us create compelling and trusted articles designed for website use. By distilling audience research into a Language Board that guides our writing style, you can produce a methodology for persuasive content.

Getting your blogs read aligns to how your content marketing strategy works – this is a way that your writing is perceived and viewed if delivered to write audience profile. Too many times, brilliantly crafted, researched and elaborate articles relating to a business go missing when not correctly shared with the right end-users. 

Driving Leads via Blogging 

By having a steady stream of written content in the shape of blogs that also act as a sales message, will help drive leads for any business. If a potential customer enjoys reading an article that is related to what your business provides, they have then offered you a source of conversation about their need for your product or services.

To blog or not to blog? That really is a question for your customers.

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