Article

Priya Kumari
Priya Kumari 23 July 2021

Getting Started with Your First LinkedIn Ad Campaign

LinkedIn is the world’s largest professional network. LinkedIn boasts that 4 out 5 members on the platform drive business decisions and the platform has 2x the buying power of average web audiences.

Marketers have rated LinkedIn to be the number 1 platform for B2B lead generation. LinkedIn advertising offers immense advantages to the advertisers including the following:

It Inspires Audience to Take Action Throughout the Funnel

Whether the objective is to build brand awareness, generate leads or drive website traffic, LinkedIn provides you with the right ad formats to drive results.

Boost Content Across Devices

LinkedIn allows marketers to promote their organization's updates to targeted accounts on desktop, mobile, and tablet. Marketers can drive awareness and leads in the world’s most viewed professional news feed.

Reach your Target Audience when they’re Most Engaged

Using LinkedIn ads allows marketers to boost registrations, drive conversions and promote content with personalized messages delivered to prospects when they are active on LinkedIn.

Leverage Professional Data to Drive Real Results

LinkedIn, as a platform, allows marketers to target quality audiences in a professional context. The platform allows you to market to influencers, decision-makers, and executives who act on new opportunities.

Inspire your Audience to Take Action Through the Funnel

LinkedIn gives the technology marketers liberty to drive their target audience through the funnel. Whether the marketers wish to build brand awareness, generate leads or drive website traffic, LinkedIn provides you with the right ad formats to drive results.

With a LinkedIn account in place you can get started with LinkedIn ads in 3 simple steps:

Step 1: Create your campaign manager account

Campaign Manager is LinkedIn’s all-in-one advertising platform. It allows marketers to set up ad accounts, run campaigns, and control their budgets.

Step 2: Determine your objective

Whether the marketers are focused on lead generation or brand awareness, selecting the objective is the first step to help marketers streamline and customize their campaign creation.

Step 3: Launch your campaign

Once the marketers have selected an objective, they can be guided to build an audience, select a budget, and upload an ad creative. The final steps involve setting up your payment details and launching your campaigns. 

Wrap Up

Employing the above steps will help you harness the power of LinkedIn ads optimally to generate leads and encapsulate a broad-level strategy to promote brand awareness. For B2B marketers LinkedIn offers a lot of opportunities and is an ideal resource for lead generation.

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