Article

Katerina Malyavkina
Katerina Malyavkina 10 December 2021
Categories Content, Social Media

How to Gain Visual Experience

Every person creating content has at least once wondered where to get ideas and inspiration for their projects. To avoid such troubles, you need to broaden your visual experience.

Today, we will talk about what visual experience is, how to form this skill, how to create ideas independently, and where to take time for it. I will also tell you what to do to benefit from your addiction to social networks and where to look for sources of visual experience.

Visual Experience = Viewing Experience

Everything, from social networks to the place of residence, leaves an imprint on your visual taste. Therefore, it plays a crucial role in working with content.

However, now we are in constant information noise, which hinders the development of visual experience: poor-quality visual content blurs the sense of beauty. Therefore, you need to constantly train this skill because it is a kind of creative muscle, without which it is impossible to grow in the creative industry.

The proper level of visual experience helps to understand the current trends. That, for example, simulated emotions will cause the consumer’s distrust. Therefore, brands are actively broadcasting the concept of naturalness in content: from the colour solutions of content to models' emotions.


Image Resource - Everypixel

 As in the case of physical training, classes on the development of visual experience should be systematic and thoughtful. It is impossible to accumulate the necessary knowledge in a couple of days.

“I Don't Have Time”

You need at least 1-2 hours a day or 700 hours a year to form good visual taste. It seems that it isn't easy to find at least an hour of free time to train this skill at the current pace of life. However, according to the study results, in 2020, Internet users used social networks daily for an average of 145 minutes a day, which is about 900 hours a year. It is the time that you can spend on developing your visual expertise.

Open the app usage statistics on your phone and see how much time social networks, games, and entertainment take up per day or week. Most likely, you will find an extra couple of hours.


Sources of Visual Images 

After finding some free time, you need to figure out where to get materials to develop your visual experience.

1. Social Networks

In social networks, cancel all subscriptions, which are not associated with the visual or broadcast uninteresting visuals. Pay special attention to those social networks where you spend more time. It would be best if you left only trendsetters — those who, by their example, make innovations go mainstream, and content creators – photographers, stylists, art directors, etc.

This method will allow you not to cut back on social media and at the same time benefit by viewing content that broadens your visual experience.

2. Pinterest

Pinterest is a portal that hosts a large amount of aesthetically beautiful content. Pinterest algorithms form a feed taking your interests and activities into account: likes, saves, transitions, and requests.

Subscribe to the collections of other users if their content inspires you and mark the content you like. Pinterest makes it possible to quickly and conveniently make mood boards using Pinterest content and content from other resources. To do this, you need to install an extension for your browser.

You can easily find cool ideas on any topic there and improve your aesthetic judgement.

3. Behance

A popular platform among designers. On Behance, they post their works and form a portfolio. Subscribe to accounts whose content has hooked you and view them.

If you have already started unsubscribing from unnecessary social media accounts, subscribing to the correct accounts and registering on Pinterest and Behance, you are on the right track. But there is one more important step to the cherished goal.

There Will be no Result Without Practice

The main thing in spending any resource is the result. So the output of your surfing should be a mood-board, collections or shoot briefs. 

However, if you stop here, your results will be deceptive. The final step should be the implemented project. The realization of an idea and getting real experience is what allows you to grow professionally.

You will be able to properly set tasks for creating visual content and communicating in the same language with those who have implemented these tasks. You will learn how to select shooting references, distinguish between good and bad content, and evaluate its compliance with the current visual trends.


Design PSD создан(а) freepik - ru.freepik.com

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more