Katerina Malyavkina
Katerina Malyavkina 10 December 2021
Categories Content, Social Media

How to Gain Visual Experience

Every person creating content has at least once wondered where to get ideas and inspiration for their projects. To avoid such troubles, you need to broaden your visual experience.

Today, we will talk about what visual experience is, how to form this skill, how to create ideas independently, and where to take time for it. I will also tell you what to do to benefit from your addiction to social networks and where to look for sources of visual experience.

Visual Experience = Viewing Experience

Everything, from social networks to the place of residence, leaves an imprint on your visual taste. Therefore, it plays a crucial role in working with content.

However, now we are in constant information noise, which hinders the development of visual experience: poor-quality visual content blurs the sense of beauty. Therefore, you need to constantly train this skill because it is a kind of creative muscle, without which it is impossible to grow in the creative industry.

The proper level of visual experience helps to understand the current trends. That, for example, simulated emotions will cause the consumer’s distrust. Therefore, brands are actively broadcasting the concept of naturalness in content: from the colour solutions of content to models' emotions.

Image Resource - Everypixel

 As in the case of physical training, classes on the development of visual experience should be systematic and thoughtful. It is impossible to accumulate the necessary knowledge in a couple of days.

“I Don't Have Time”

You need at least 1-2 hours a day or 700 hours a year to form good visual taste. It seems that it isn't easy to find at least an hour of free time to train this skill at the current pace of life. However, according to the study results, in 2020, Internet users used social networks daily for an average of 145 minutes a day, which is about 900 hours a year. It is the time that you can spend on developing your visual expertise.

Open the app usage statistics on your phone and see how much time social networks, games, and entertainment take up per day or week. Most likely, you will find an extra couple of hours.

Sources of Visual Images 

After finding some free time, you need to figure out where to get materials to develop your visual experience.

1. Social Networks

In social networks, cancel all subscriptions, which are not associated with the visual or broadcast uninteresting visuals. Pay special attention to those social networks where you spend more time. It would be best if you left only trendsetters — those who, by their example, make innovations go mainstream, and content creators – photographers, stylists, art directors, etc.

This method will allow you not to cut back on social media and at the same time benefit by viewing content that broadens your visual experience.

2. Pinterest

Pinterest is a portal that hosts a large amount of aesthetically beautiful content. Pinterest algorithms form a feed taking your interests and activities into account: likes, saves, transitions, and requests.

Subscribe to the collections of other users if their content inspires you and mark the content you like. Pinterest makes it possible to quickly and conveniently make mood boards using Pinterest content and content from other resources. To do this, you need to install an extension for your browser.

You can easily find cool ideas on any topic there and improve your aesthetic judgement.

3. Behance

A popular platform among designers. On Behance, they post their works and form a portfolio. Subscribe to accounts whose content has hooked you and view them.

If you have already started unsubscribing from unnecessary social media accounts, subscribing to the correct accounts and registering on Pinterest and Behance, you are on the right track. But there is one more important step to the cherished goal.

There Will be no Result Without Practice

The main thing in spending any resource is the result. So the output of your surfing should be a mood-board, collections or shoot briefs. 

However, if you stop here, your results will be deceptive. The final step should be the implemented project. The realization of an idea and getting real experience is what allows you to grow professionally.

You will be able to properly set tasks for creating visual content and communicating in the same language with those who have implemented these tasks. You will learn how to select shooting references, distinguish between good and bad content, and evaluate its compliance with the current visual trends.

Design PSD создан(а) freepik -

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Navigating the Future of Personalized Marketing with AI

Navigating the Future of Personalized Marketing with AI

In a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an...

Nick Watt
Nick Watt 21 September 2023
Read more
The Future of Ecommerce with the Metaverse

The Future of Ecommerce with the Metaverse

In a discussion on digital marketing and emerging trends, an aspiring digital marketer raised an intriguing question: "What does the future hold for e-commerce with the rise of the Metaverse?"

Mahboob Ali
Mahboob Ali 30 August 2023
Read more
The Sound of Success: Sonic Branding's Impact on Modern Marketing

The Sound of Success: Sonic Branding's Impact on Modern Marketing

Sonic branding, the practice of creating unique and memorable sounds to represent a brand, is emerging as a critical strategy in the modern marketing landscape. Whether it's a jingle that sticks in your mind or...

Domenique Comparetto
Domenique Comparetto 14 September 2023
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
Streaming Society: The Social Impact of Live Streaming in the Digital Age

Streaming Society: The Social Impact of Live Streaming in the Digital Age

This article delves into the social impact of livestreaming, analyzing its influence on communication patterns, community formation, celebrity culture, mental health, and economic opportunities.

Sim Johnsons
Sim Johnsons 1 September 2023
Read more