Article

Aliya Zaidi
Aliya Zaidi 20 March 2020
Categories Research

[Survey] ResourceiT Channel Insights Survey

Any IT channel business knows how important it is to stay ahead, often achieved by staying up-to-date.

Being aware of what is happening in the industry, how people are responding to vendor propositions, recruiting partners in new ways and proactively driving successful partnerships are all critical in order to sustain strong and profitable partner-centric business models.  Add to this the new surge of interest in virtual business engagement, the need for remote working, the advent of cloud, the importance of security and the opportunity presented by AI, the signs are that if you aren’t already, now is the time to build and maintain a diverse channel business that can adapt and extend your reach into new areas.

But how do you do this and where do you start?

Well, you could start by creating a strategy based on previous experience (how relevant that will be given the pace of change remains to be seen).  You could also ask your vendor partners what they think (remembering of course that every vendor has its own agenda).  Or perhaps you could just go for it, market your ideas for a proposition to multiple channels and hope for the best. 

But all of that feels risky and expensive.

Maybe there is a better way?

As a trusted IT channel marketing agency, ResourceiT, has always been relied upon to have its finger on the pulse.  Understanding how different channel businesses create, market and motivate their partners to sell for them, is gold-dust if you are a channel-centric organisation and something ResourceiT has been consulting on for years.

Success stories are useful for you, learnings and guidance priceless. 

Gain access to all of this insight and predictions for how the market may switch over the next 3-5 years from ResourceiT’s 2020 Channel Insights Report. 

If you would like to be included there’s a few benefits for taking part:

1. Opportunity to promote your channel proposition.  ResourceiT will share what you ask them to, or you can complete the survey anonymously if you prefer. 

2. There’s space for a handful of 1:1 interviews available if you would like to go a little deeper and maximise your exposure

If you’d like to receive the report, promote your channel proposition and have the chance to win a treat for two please complete the survey here

Closing date 31st March 2020

Julie Simpson, Founder & CEO

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