Article

Douglas Santeramo
Douglas Santeramo 16 January 2020

Alexa: Where Your Target Audience Will Buy Your Product In The Next Few Years

Today Amazon’s Alexa is integrated into our everyday life. When we wake up we listen to our daily briefing selections. We may ask Alexa to play your favorite band when we sit down to work. But most importantly when we need something we can order it by simply asking Alexa to order it to your house.

As studies have found the amount of people that currently use Alexa’s voice enabled ordering system to purchase items are very low. As of 2018 only 2% of Alexa users have been confirmed to order things from the device.

But since that study was only a year after the feature was introduced it only shows the very early adopters. In 2019, another study showed that the amount of people who have purchased at least one item from voice enabled devices such as Amazon’s Alexa or Google home skyrocketed by almost 32%. This represents a demographic of 31 million shoppers which is only expected to rise over time to almost 40 million by 2021. 

This growth is important to marketers because when one source for consumer’s purchasing is growing by over 30% in a single year it is only smart that companies start to invest time, money, and energy into that source. 

It is also equally notable to distinguish the types of products that are being ordered through these voice enabled devices. A study done by Thinknum shows the most commonly ordered items through these devices are dog food, soap, soup, and coffee. On the surface, dog food and soap seem like mundane items to encourage brands that it’s worth investing in this platform. But the important thing is to explore the type of consumer that will buy these items and why they are buying these items. 

The trend among items that are being bought on these devices is that they are standard household items that are consumable goods. So the accessibility of a Google Home or Alexa enables people to purchase items at the moment that they realise that they need them. So if any brand is in the market of selling home goods, beauty products, food, or supplies it would greatly pay off over time to work on their SEO standings on both of these voice enabled devices. ​

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your...

Aleksej Đurđević
Aleksej Đurđević 7 December 2016
Read more
7 Tips To Increase Your LinkedIn Company Page Followers

7 Tips To Increase Your LinkedIn Company Page Followers

LinkedIn was started on May 5th 2003 and transformed the way business professionals connect worldwide. Today, it is used in 200 countries and 24 languages by over 380 million experts, consultants and professionals.

Richard Fallah
Richard Fallah 4 April 2016
Read more