Thomas Simon
Thomas Simon 7 August 2020

6 Marketing Skills in the New Decade and How to Stay Relevant

Recent reports have shown that many companies plan to reassess their budgets and focus on eliminating non-core marketing. This is the key concept that will guide marketing in the post-Pandemic era - a necessary business. It is proved that during the crisis marketing budgets are reduced, and now more than ever, the demonstration of values comes to the fore.

In order to successfully promote values and keep business relevant, marketers must improve their skills and acquire additional skills. Today it is not enough just to be a specialist. Faced with the crisis, companies will seek to ensure that their teams redouble their efforts and accomplish many tasks to achieve results.

1. Storytelling

Marketing and user interaction expert Brian Eisenberg was not far from the truth, saying: "Facts tell, but stories sell". Ever since prehistoric people painted their adventures on the walls of caves, the narratives have been the binding element that binds human civilization. No one can resist a good story! Stories are effective - experts say that stories are 22 times more memorable than simple facts. Coca-Cola, Harley Davidson, Nike and Paper boat are excellent examples of brands whose priorities are consistently and well done.

In the era of commodities, it is important for marketers to be able to create exciting stories that match the market sentiment, customer priorities and their brands. Marketers must learn the art of prioritizing to be able to create attractive, credible and trustworthy stories that create and strengthen their customer base.

2. Data Analytics

As we expect marketing budgets to shrink and become more value driven, marketers will have to learn how to use data to quickly measure campaign effectiveness. Data-driven insights will also help marketers better understand customers, make the right decisions and adjust direction as necessary.

3. Design

Research proves that a picture can "say" a thousand words, the human brain can process images 60,000 times faster than words. Ultra-modern design is also more likely to help the campaign get what it deserves. However, in light of shrinking resources, marketing teams may not be able to support the role of designers. Marketers need to learn the basics of design and the art of creating powerful visual prioritization. There are many free, easy-to-use cloud-based tools, such as Canva and Adobe SparkPost, which offer ready-made templates and allow anyone to develop creative design. Canva also offers great tips and tutorials for people learning the basics of graphic design.

4. Technology

Marketing technologies play a very important role in developing, implementing and evaluating the success of marketing programs. Today marketing is more about technology. From automating processes, customer paths, and redesigning experiences to providing new ways of working and cooperating in marketing teams, technologies are widespread and play a crucial role. An experienced marketer should be familiar with these tools and be able to use them to optimize their marketing skills and achieve their goals.

5. Industry Knowledge

Marketers today must have a good understanding of their industry, business, product and customers. For example, a marketing technology specialist must be able to sign solution brochures on their own. To be able to do this, marketers need to focus on extensive experience and be in close proximity to market entry strategies and portfolio offerings. Based on this information, the marketer must be able to determine the content and direction of the strategy to optimize return on investment. This type of knowledge is acquired through active listening and training from subject matter experts, sales teams and business leaders. Learn from everything you have and use that knowledge to create campaigns that will resonate.

6. Budgeting and Strategic Planning

Understanding budgeting and strategic planning is important for marketing success. You can take the time to create an amazing campaign and then realize that you don't have the resources to run it.

Marketing is constantly evolving, and marketers need to continually improve their skills to stay current.

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