Umer Bilal
Umer Bilal 21 April 2020
Categories Technology

7 Easy and Stress-free Website Redesign Ideas

In the fast-paced digital age era, there’s always the demand to stay current. As a result, many reasons prompt businesses to redesign their website.

Some examples of these reasons may include wanting to promote a new product/service or if your current design is hurting conversions and sales. Whatever the reason, redesigning your website doesn’t have to be rocket science or stressful.

The truth is, no matter the industry or your company size, it comes a time when a website redesign becomes crucial to the success of your business. However, before you proceed to revamp your website, you need to figure out the following aspects to come up with a strategic redesign plan.

  • What is or isn’t working
  • What is the goal or purpose of your website redesign?

Once you’ve figured out these aspects you can start the redesign project. However, getting started may seem overwhelming, because the majority of people have no idea where to start. Not only do you have to find the best web design company, but you also have a ton of questions that you need answering. Luckily, we are here to help you get started and address most of your concerns. Read on for expert advice on how to go about redesigning your website.

Seven easy and stress free website redesign ideas

Although a website redesign may seem overwhelming, consider following the steps to make the process easier and more effective.

1. What are your reasons for the website redesign?

For a website redesign project to be successful, multiple aspects need to be put into consideration. Generally, you need to have a solid understanding of why you are redesigning your website in the first place. For instance, you may consider revamping your site due to the following reasons.

  • Outdated design that doesn’t match your brand’s goal
  • To increase awareness
  • Generate more sales leads
  • Reduce costs
  • Improve sales support
  • Increase conversions

Moreover, it’s vital to identify the shortcoming of the existing site to ensure that you make crucial changes once you start rebuilding it. Without this step, you only end up masking the issue – with a shiny new site and updated content but not driving results.

2. Does your website design align with your goals?

Outdated designs and content are among the top culprits that prompt a site to be redesigned. However, it’s crucial to recognise and set clear goals for the updated website and convey these details to the team redesigning the site. Typically, the goals should determine the design and structure of your entire site. Some of these goals may include: 

  • Increasing brand awareness and reputation
  • Increase sales
  • Improve consumer engagement

3. Who is your target audience?

User-centered designs are no longer an afterthought because it is the driving force for any website design brief. Remember, it’s one thing to have a beautiful site and another to get results from it. In this case, it’s vital to consider your user personas or your target audience. To determine your target demographic, try to find answers to the following questions.

  • Who is the primary demographic?
  • Why and how are they coming to your website?
  • What search terms are they using?
  • What information are they looking for?
  • How do the brand’s services and products help them solve their problems?
  • What do they seem to be struggling with on my site?

4. Research and competitive analysis

Well, when it comes to revamping any aspect of a business, the goal is to always stand out in the fierce market. To do this, you need to identify and assess your competition in the industry. Look at the strategies they are using and pinpoint what’s working for them.

Use the information you get as a source of inspiration but do not copy and paste. Then, through competitive analysis, redesign your website and make it better than the competition’s in terms of loading speed, navigation, responsiveness and so on.

5. Create the wireframe and mock-ups

Wireframes and mock-ups enable you to visualise your site before it goes live. Additionally, they allow you to place elements on a page accurately. Because the human eye appreciates balance and uniformity, you can opt to use grid-style designs.

Once you’re satisfied with the mock-up plan, you can start working on the actual design for your new website. Decide on the elements that you’ll want to appear on all web pages or on just your landing pages as well as those you’d wish to include on individual pages. Moreover, don’t neglect your blog pages, visual elements and call to action placements.

6. Optimise for SEO

It’s no secret that content is king. The ability to rank on search engine results pages (SERPs) or be visible to your target audience is not any straightforward feat. There are millions of companies in the same industry competing for the same search terms or keywords as you. Thus, doing keyword research is vital for your site to rank not only on Google but other online search engines as well. However, don’t create content just to fit the design of your website. Instead, focus on a design that aids the presentation of information to your target audience.

7. Responsive design

Today, it’s essential to have a responsive website – that works perfectly across all devices. For instance, according to research, over 50% of website traffic was generated from mobile phones. Thus, with smartphones being increasingly used by thousands of people at any given time, your site must be mobile-friendly.

This ensures that prospective clients can easily find your information regardless of the device they are using, whether a mobile phone, tablet or computer. Remember, although an increase in revenue is the number one goal of a website redesign project, enhancing user experience is a bonus that ensures you achieve your goals.

Redesigning your website can boost the success of your business when done correctly. The trick is to start with data about your website’s current trends in conversion rates, web traffic, bounce rates, among other metrics as your basis for revamping your site. Then all you have to do is to apply this information and the ideas above to your new design process.

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